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- I read an article: After ten years of use, do you really understand the circle of friends? | Geek Park
- I listened to a podcast: 53. Talking about the changes and changes in the circle of friends for ten years, what is the difficulty of being an SNS on IM? – Flip Books | Small Universe
If it weren’t for media reports, I would have never realized that the circle of friends has been around for 10 years. I looked through my circle of friends, the earliest one was in 2018, because the previous ones were deleted, the earliest deleted circle of friends in my impression should be in 2014, and it took 8 years.
Zhang Peng, the founder of Geek Park, said that he chatted with Zhang Xiaolong on the occasion of the tenth anniversary. Zhang Xiaolong was most satisfied with the Moments: there has been no major change in the functions of Moments in the past ten years.
Indeed, a product that has not been iterated for ten years still maintains a strong vitality, and it cannot be exaggerated.
This article records some opinions, some in podcasts, and some in my own judgment.
1,
Among the design of the many functions of the Moments, if I choose one of the most important ones, I think it is the control of the visible range, that is, the comments and likes under a Moments can only be seen by mutual friends.
Zhang Xiaolong made a metaphor, to the effect that: a circle of friends is like a square, there are many groups of people chatting together, you are hanging out in the square, and you can chat a few words when you hear a topic of interest.
Here, “people in groups of three or five” have a characteristic: they know each other. It fundamentally determines the positioning of the circle of friends: focusing on social networking and ignoring content. ——Of course, the actual position should be first, and then the design is decided, which also shows the awesomeness of this design.
You can think about how many times you didn’t read the content when you liked it, just because it was posted by XXX, and you just wanted to socialize with XXX.
Some problems mentioned in Pan’s podcast can actually be explained from this position, such as: why the circle of friends is not a big picture mode like ins by default. Because the big picture mode focuses on the content, and the content in the circle of friends is not important.
2,
If I choose another second most important, I think it is the default photo function. Even if it supports publishing text later, it still insists on hiding the function. WeChat has more than one billion users, and I guess there are still many users who do not know that Moments can send plain text.
This choice has at least two benefits:
- From the production side, lowering the threshold for creation, no matter whether children or the elderly, whether they are educated or not, they can almost take pictures. The product idea behind it is to serve the majority .
- On the consumer side, people who have the need for pure text creation often want to express their opinions, which are not “lifelike” enough, and the threshold for consumption is high, which is not conducive to social interaction. Think about whether you and your friends discuss more opinions or discuss more about eating, drinking, and having fun, and you must be able to take pictures when you are drinking, drinking and having fun.
3.
The third most important thing is to adhere to the time sequence. This is a consumption perspective, not related to production.
There is no difference between time sorting and algorithm sorting, and it is still determined by the scene. Algorithmic sorting is mainly to improve the consumption efficiency of content, but as mentioned earlier, the positioning of Moments is not content consumption, but social networking. Social networking requires a certain degree of certainty, and every content of each friend does not want to be missed .
By swiping in chronological order, we can swipe to the position of the last exit, and then know in our heart that I have watched everyone’s dynamics during this time, and those who should keep in touch have liked or commented. This kind of certainty, the algorithm gives No.
When the “jump to a place you haven’t seen” was launched on Moments, I felt that I had grasped the user’s mind too accurately: some people’s social work has not been completed, so they jumped over to complete it.
But there is also a problem with the time sequence. If there are many friends and the circle of friends is updated a lot every day, it will indeed affect the efficiency of consumption (accurately speaking, social interaction). In terms of social efficiency alone, different people have closeness and distance, and also have different social purposes. It is better to deal with them separately.
For this, the best solution is to group, check the circle of friends of relatives every day to keep in touch with each other, and occasionally check the circle of friends of customers to maintain the relationship.
It is a pity that WeChat does not have a grouping function. It only provides basic blacklisting capabilities, excluding some people who do not need to socialize, so as to improve social efficiency.
I guess that not grouping should be based on the consideration of “serving the majority”. In other words, on the basis of providing the blacklist function, the content of the circle of friends is still too much to the number of users who can’t be finished within half an hour, very few. If you increase the grouping, for most people, it will have the mental burden of setting.
4.
Timeline has greatly improved social efficiency. Timeline is not an invention of WeChat. Here is just a point of view:
Before the timeline, social products such as Qzone, Douban, 51 Space, etc., the user’s content was organized in “space”. Each user had a homepage and needed to visit the user’s homepage to complete social networking. culture. The timeline based on the attention relationship completely shatters the space, organizes content by time, and completes all social interactions on one page, which greatly improves efficiency.
For content, algorithms are introduced to further improve consumption efficiency. Every time I think of this, I feel that the closure of Google Reader is a pity, it has the opportunity to become a content distribution giant.
This article is reprinted from: https://www.skyue.com/22042421.html
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