About a few months ago, I began to resume the habit of brushing the WeChat public number, and found that the WeChat ecology now is very different from the past. In the past, the traffic of public numbers was basically private traffic, and it was very difficult to increase the number of fans, so the big numbers were very valuable. Now WeChat also introduced the concept of algorithmic recommendation and traffic pool, five hundred fans can open the “traffic master”, relying on the reading volume to make money.
So I got someone to ask for a number of five or six hundred fans, open the traffic master, and try to maintain a certain frequency of updates, even if the water has to be watered out, to see how the earnings of this thing in the end.
In total, 40 days to the day, I’ve written two small bursts that got thousands of reads, with income figures of:
- 40 days total income ¥33.39, average daily income ¥0.83
- Average ¥1 revenue per 262 reads1
- Average earnings per article published after opening the traffic master ¥4.772
I’ve been reflecting on this for a while and realized that there are two things that might need to be tweaked.
First, you can only insert two ads in a single article, which requires that the article not be too long or the ads at the bottom won’t show up. But both of my little pop-ups are 3,000 or 5,000 words, so this is something I might have to find a way to balance out.
Secondly, I was out traveling for a week or so in the middle and didn’t update my articles, which caused me to fall out of the traffic pool when I resumed work, which actually affects the income figures, and subsequently I guess I’ll have to try to make sure that I update as often as possible, and as I said earlier, the water will have to come out too.
2024-11-25
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Public backend display revenue is based on eCPM, but it actually takes into account clicks as well, but I don’t think that means much to me, so I only consider display revenue↩
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Since the owner had over 30 other articles before, which would also bring in a little bit of revenue after turning on the traffic owner, which might be a few cents a day, I just excluded them and just divided the total revenue by the number of new articles published.↩