Wei Xiaoli’s New Year’s Plan: Spend money on research and development, sell to the world, mobile phone internal test

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In 2023, Weilai, Xiaopeng, and Ideal, the three leading car-making new forces that have gained a place in the auto industry, will begin to make up for shortcomings and expand their business scope with great effort.

On January 28, at the Guangdong Provincial High-Quality Development Conference, He Xiaopeng, chairman and CEO of Xiaopeng Motors, said that Xiaopeng Motors will continue to invest in high-intensity R&D in the five years after 2023, and the annual R&D investment will exceed 60%. billion. For the whole year of 2021, Xiaopeng Motors will invest approximately 4.11 billion yuan in research and development.

Like Xiaopeng Motors, Weilai Automobile and Ideal Automobile have also stated that they will spend huge sums of money on research and development in 2023. Li Bin, the founder and chairman of Weilai Automobile, revealed at the earnings conference call for the third quarter of 2022 that in the future, Weilai’s R&D investment will basically remain at about 3 billion yuan per quarter, that is, it will reach a level of about 12 billion yuan for the whole year. . For the whole year of 2021, NIO will invest 4.59 billion yuan in research and development.

The ideal car, which is dubbed as a “cutting factory”, also “spends money” on research and development. In 2021, Ideal Auto’s R&D investment will be 3.29 billion yuan, the lowest among the three leading new car manufacturers. In 2023, Ideal Auto’s annual R&D investment is expected to reach between 10 billion and 12 billion.

Behind the high R&D investment, in addition to accelerating the launch of new models, in fact, “Wei Xiaoli” has also begun to expand his “sphere of influence” generously.

Since the second half of 2022, the market generally believes that “Wei Xiaoli” has basically gained a firm foothold and achieved a breakthrough “from 0 to 1”, and will start a new stage of “from 1 to 10” in 2023.

Ping An Securities believes that in the period of “from 1 to 10”, it is necessary to make up for the short board business as soon as possible while maintaining the comparative advantage.

Ideal, which has won a place in the medium and large-scale extended-range SUV market, will make up for the shortcomings of pure electric models in 2023, and gradually switch from a single explosive product to multiple product lines. In addition, Ideal also sets its sights on software. .

On January 28, Li Xiang, CEO of Ideal Auto, stated in a letter to all employees that Ideal’s vision is to become the world’s leading artificial intelligence company by 2030. He wrote that in 2023, the technical products of Software 2.0 will be officially launched in China. In the most important field of smart electric vehicles, urban NOA navigation assisted driving (without relying on high-precision maps) will begin to land at the end of 2023. Software 2.0 is an important starting point for the transformation of the physical world”.

In 2023, Weilai Automobile may be the new force with the most big moves. Three new models will be launched soon, and a mass market brand code-named “Alps” will also come out in 2023, which also means gaining a firm foothold in the high-end market Weilai will start to increase sales.

At the same time, Weilai no longer conceals its “non-business” mobile phone business. President Qin Lihong revealed in a recent meeting with car owners that the NIO mobile phone will start internal testing in the second quarter of this year and is expected to be officially launched in the third quarter of this year. The mobile phone will be deeply bound to NIO.

Xiaopeng Motors emphasized that this year is the starting point for its overseas development. He Xiaopeng said at the Guangdong Provincial High-quality Development Conference, “Starting from 2023, Xiaopeng Motors will truly go from China to the world. In the next five years, Xiaopeng Motors will launch 5 smart cars for the world.”

In addition, The Paper learned from insiders of Xiaopeng Motors that Xiaopeng Motors will launch 5 new and remodeled models this year. use. Prior to this, Xiaopeng’s gross profit level had been severely constrained by the confusion of models and platforms and low platform utilization.

While promoting business expansion, Xiaopeng Motors seems to have to make up more lessons than Weilai and Ideal. On January 30, Xiaopeng Motors officially announced that the former Great Wall Motors General Manager Wang Fengying will serve as the president and will be fully responsible for the company’s product planning, product matrix and sales system. This new car-making force with strong Internet genes finally chose the “old master” of the traditional auto industry to make up for its lack of “manufacturing”.

On January 30, the new car-making forces in the Hong Kong stock market all surged and then fell back. Among them, Weilai once rose by more than 7%. As of the close, Weilai (09866.HK) rose 1.66% to HK$95.05 per share; Xiaopeng Motors (09868.HK) fell 1.99% to HK$39.5 per share; Ideal Automobile (02015.HK) fell 3.95% to HK$95.05 per share; 93.6 Hong Kong dollars / share.

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