Yan Dong
Because of the “Li Ziqi” trademark dispute, the content account of “Li Ziqi” has been suspended for nearly two years. Even if the dispute is settled now and the brand continues to operate, it is estimated that the future popularity will not be as hot as before.
On the one hand, there are now an endless stream of Sannong gourmet video accounts, and the preferences of the audience will not remain the same. There are not many people who will die waiting for Li Ziqi. During the period when the content number stagnated, Li Jiajia also participated in some sporadic business activities, but the results were mediocre. For example, in March this year, she participated in the rural revitalization activities in Ganzi as an image ambassador of Sannong. However, judging from the number of news visits, this event did not attract enough attention because of the joining of “Li Ziqi”.
On the other hand, the later videos of “Li Ziqi” became very exaggerated, completely deviated from the original intention, at least I personally no longer like her. At first, I liked “Li Ziqi” because of the warm interpretation between her and grandma, and the simple rural life brought a strong sense of emotion. But the content of its later period has become a gorgeous costume drama like an art photo, without the simple scene of the past two generations having fun. My final impression of “Li Ziqi”: Except for the fact that Li Jiajia’s face has changed, the content is not touching at all.
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