“When you feel the most difficult, the difficulty may end soon, and it will be over after a while, don’t lie flat.”
“Entrepreneurs must have dedication, fighting spirit, and the spirit of suffering losses.”
“To be a business, you must do a good job in the main business. If you deviate from the main business and expand blindly, and deviate from the original track in order to make hot money and quick money, it is very likely that people will fall on their backs.”
On December 10, at the 2022 Annual Conference of Chinese Business Leaders, Song Zhiping, President of the China Association of Listed Companies, and Dong Mingzhu, Chairman and President of Gree Electric Appliances, held a wonderful “reshaping the industrial spirit” theme. Summit Conversation”. In just one hour, the two old friends shared their valuable experience and output a lot of incisive opinions.
Good quality requires “hard work”
The report of the 20th National Congress of the Communist Party of China pointed out that the focus of economic development should be placed on the real economy, promote new industrialization, and accelerate the construction of a strong manufacturing and quality country. Song Zhiping has a deep understanding of this. “Made in China is very large, but volume alone is not enough. Both scale and quality are very important.” Song Zhiping believes that Chinese manufacturing must move from the low-end to the high-end.
“Products often represent the image of a country. If Chinese manufacturing wants to go global, it must solve quality and technical problems.” Dong Mingzhu said that in the past, Chinese manufacturing had “mainly rough processing, low technical content” and “blind pursuit of the market, ignoring quality.” And other issues.
Ms. Dong said frankly that more than ten years ago, Gree air conditioners were questioned in overseas markets because “Made in China” at that time often gave people the impression of being rough, not durable, and lacking taste and quality; Contribute Chinese wisdom and Chinese power, so that the world can enjoy the quality life brought by Chinese manufacturing.
According to reports, in the 2022 World Cup in Qatar, the air-conditioning equipment in Education City Stadium, 974 Stadium, Madinana Fan Village and other venues will be provided by Gree Electric Appliances, with a total of more than 40,000 units (sets). This “Gree team” consisting of central air-conditioning multi-connected GMV, fan coil cabinets, U-match, roof units and other Gree air conditioners won the battle for air-conditioning service providers in the World Cup.
The reporter learned that Qatar is located in a tropical desert with a very hot climate. The air conditioner in the venues of this World Cup is uniformly set at 18 degrees Celsius. One hour before each game, the air conditioning system starts to run. When the game starts, the temperature of the entire stadium can reach 20 to 25 degrees Celsius. This requires a very high technical level of the venue’s air-conditioning equipment.
“Our technology has the right to speak in the world and wins glory for China. Small home appliances can make the world fall in love with made in China.” Dong Mingzhu is very proud.
As the president of China Association of Listed Companies, Song Zhiping has visited Gree many times and left a deep impression on Gree Electric Appliances. He concluded that behind the excellent product quality of Gree Electric Appliances is the excellent basic skills of the enterprise: first, excellent technology; second, proper management; third, craftsman spirit; fourth, persistence and long-term accumulation.
Resist the temptation of “quick money” and “hot money”
There is a very interesting little detail in the whole summit conversation. When the host mentioned “A good air conditioner is made by Gree”, Ms. Dong immediately corrected: “It has changed now, it should be ‘good electrical appliances, made by Gree’.”
In fact, Gree Electric Appliances has already broken through the category of air conditioners, and its products cover various household appliances such as air-energy water heaters, mobile phones, and refrigerators. In addition, Gree Electric is also going wider and wider on the road of diversification.
In 2013, Gree officially entered the field of intelligent equipment, not only realized the independent research and development of the whole process of air-conditioning production, but also controlled the independent research and development and manufacturing of core components of air-conditioning, and completed the transformation from nothing to something. Since then, Gree Electric has continued to diversify into high-end technology industries. At present, Gree Intelligent Equipment not only provides advanced equipment for its own automation transformation, but also provides services for many industries such as home appliances, automobiles, food, 3C digital, building materials and bathrooms.
“Having the ability to serve others makes me happier than making money.” Dong Mingzhu said.
In Dong Mingzhu’s view, Gree’s diversification and specialization do not conflict. “Our motors, compressors, electric controls, etc. are all closely related to our air-conditioning technology.”
In this regard, Song Weiping agreed. He believes that the diversification of Gree Electric Appliances is a limited and related diversification. Starting from the main business, each business has a correlation, which expands the industry virtually, rather than blindly expanding indefinitely.
“You can’t just do what makes money, and you can’t blindly invest in it just because the country has policy subsidies. It’s wrong to do it even if it will make a mess in order to get the subsidy.” Dong Mingzhu said that entrepreneurs should have the “spirit of suffering losses”. With the idea of ”taking advantage of loopholes”, we must stick to our ideals and beliefs, and speak with product quality.
Song Weiping said that in addition to breaking the law and discipline, many enterprises have problems due to deviation from their main business and blind expansion. In this regard, he warned entrepreneurs to stick to their main business in a down-to-earth manner, resist the temptation of “quick money” and “hot money”, focus on core business, core expertise, core market, and core customers. If the basic skills are done well, it will not “roll over”.
Respond to changes with constant innovation
At present, in the face of an uncertain environment, how should enterprises respond?
“Innovation is the only way out.” Dong Mingzhu said that the happiest thing for him this year is that Gree has a better R&D team.
It is understood that at the “Nuremberg International Exhibition of Inventions” in Germany in 2022, Gree Electric Appliances exhibited projects won “three golds and two silvers”, becoming the only Chinese home appliance company that won a gold medal in this invention exhibition. Previously, the official announcement of the International Standards Organization showed that after 18 countries voted, the two international standards for compressors proposed by Gree Electric Appliances were approved by a high number of votes. This is the first international standard that my country has successfully established in the field of refrigeration compressors.
Song Zhiping said that in the face of uncertain factors, enterprises should pay close attention to innovation, management, market and customers. Among them, special emphasis should be placed on innovation. In addition, the most important thing is to do a good job in the main business and products in a down-to-earth manner, so as to reduce costs.
“If it is not difficult, there is no need to struggle. It is because of difficulties that we have the spirit of struggle.” Dong Mingzhu said frankly that Gree has also experienced many difficult moments in the past 30 years, but she always believes that no matter the wind or the wind , Everyone should have faith.
Dong Mingzhu believes that changes in liquidity and demand are short-term, the market will always exist, and difficulties are only temporary. Don’t be afraid, don’t shrink back, and work hard to find a solution.
“Entrepreneurs exist to solve difficulties. Solving difficulties is the responsibility and mission of entrepreneurs. Don’t lie flat.” Song Zhiping encouraged entrepreneurs. Difficulties are objective and everyone has them. Don’t blame others; when you feel the most difficult , it may be over soon.
It is worth mentioning that, five years ago, at the 2017 Annual Meeting of Chinese Business Leaders, Dong Mingzhu and Song Zhiping once praised each other for being “capable”. Five years later, the old friends have a deeper understanding of each other and have a new appreciation.
“I dare to fight and do well, but he is good at fighting and doing well.” Dong Mingzhu commented on Song Zhiping. As the chairman of the Listed Companies Association, he not only maintains market fairness, but also solves many difficulties for enterprises. He is very considerate. There is an elegant beauty, a charm beyond ordinary people.
“The man is Ren Zhengfei, and the woman is Dong Mingzhu.” Song Zhiping said that over the years, she has never seen Dong Mingzhu sigh and complain. $Gree Electric(SZ000651)$
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