Gaming, creation, robotics and cars, there are innovations in every field.
The 2023 International Consumer Electronics Show (CES)
2023), will be officially held on January 5 local time in Las Vegas, USA. As the bridgehead for the world’s major electronic product companies to disclose new products and technologies, and also the world’s most influential consumer electronics technology exhibition with the widest range of categories, CES has always been a “technological event” where major leading manufacturers gather. World Spring Festival Gala”.
As a leading hardware technology supplier, NVIDIA also released a series of big moves before the official opening of CES. At a special speech held at midnight on January 4th, Beijing time, Nvidia released a series of innovations covering games, content creation, robots and next-generation cars. And this long list of multi-field content is even a bit beyond the imagination of ordinary audiences-it is related to the consumer electronics field that ordinary users are most concerned about, but to some extent it touches on farther technology and the future.
Just like Jeff Fisher, senior vice president of NVIDIA game products, said at the beginning of the speech: “AI will define the future trend of computing, and most of the content we share this time will revolve around this.”
The RTX 4070 Ti graphics card debuts, and the same series of notebooks are released
As the most concerned part of gamers, Nvidia announced the latest GeForce RTX 4070 Ti graphics card at the CES2023 special speech.
This graphics card uses the innovative NVIDIA Ada Lovelace architecture, has 7680 CUDA cores, the frequency can reach 2.61GHz, and is equipped with 12GB of video memory. According to the on-site demonstration, the RTX 4070 Ti is 3 times faster than the RTX 3090 Ti, and the power consumption is only 1/2. Compared with the first-generation Godcard GTX 1080 Ti, due to the blessing of DLSS 3 technology, the performance of the RTX 4070 Ti is improved reached 12 times.
As far as the above-mentioned performance is concerned, the price of the RTX 4070 Ti overseas version is US$799 (the price of the Bank of China is 6499 yuan), which can be said to have exceeded the expectations of most consumers. Combined with its support for Nvidia’s RTX 40-series features such as Shader Execution Reordering and DLSS 3, we’ll obviously see this GPU become a serious contender in the high-end graphics space when it’s released.
In addition to the GeForce RTX 4070 Ti, Nvidia has also released the RTX 40 series of mobile graphics cards – it can be said that everyone knows that Nvidia will release mobile graphics cards, but no one may have thought that a powerful GPU like the RTX 4090 will appear in a laptop .
Nvidia showed off two enthusiast-level mobile graphics cards, including the GeForce RTX 4090 and RTX 4080 GeForce. Among them, the RTX 4090 mobile graphics card is based on the AD103 core design, has 9728 stream processors, uses 16GB of GDDR6 video memory, the bit width of the graphics card is 256bit, and the frequency of the GPU is 1455-2040 MHz.
Compared with the desktop version of the RTX 4070 Ti, the operating efficiency of the GeForce RTX 4090 mobile graphics card is not much different, and it is also about 3 times that of the previous generation graphics card (of course, this is after adding technologies such as DLSS 3). Under the on-site technical demonstration, the flagship RTX 4090 mobile graphics card can simultaneously support playing 3A games at a frame rate of 60FPS on three 4K screens.
For mainstream players, Nvidia has also brought RTX 4070, RTX 4060 and RTX 4050 graphics cards, all of which can meet the smooth operation of 3A masterpieces at 2K resolution, and I believe it will bring new iterative power to notebook graphics cards.
GeForce NOW, Nvidia Broadcast, and New DLSS 3 Games
In addition to hardware releases, Nvidia has also brought a series of updates to RTX features, such as the RTX Remix modding platform that is about to enter the early access stage. Nvidia is also adding a new feature to the Nvidia Broadcast tool. By using AI technology, Broadcast can readjust your gaze to focus on the camera. It would obviously be an impressive tool if it worked as well as it does.
RTX Video Super Resolution will also be available in Google Chrome and Microsoft Edge browsers in February. It will take the AI upscaling principle of DLSS and apply it to video in the browser, automatically enhancing low-resolution content (though it only supports RTX 30-series and 40-series graphics cards).
In addition, Nvidia will launch a series of new games that support DLSS 3 in the next few months, including the highly anticipated “Atomic Heart”, the dark wind FPS game “Witchfire” and the zombie survival MMO “The Day Before” and so on. At the scene, Nvidia also showed an exclusive demo of these games with upgraded technical support, which also includes ray tracing.
Currently, 50 released or upcoming games support DLSS 3, and more than 250 games and creative applications now support DLSS.
In terms of cloud gaming services, Nvidia will also comprehensively improve the configuration of GeForce NOW cloud gaming, providing support for GeForce RTX 4080 graphics cards to billions of devices (applicable to new high-performance Ultimate members), which can provide users with more than 64 teraflops of graphics The processing power is more than 5 times that of the Xbox Series X game console, and nearly 1.75 times that of the previous generation SuperPOD.
Finally, Nvidia also stated that they are currently cooperating with companies such as Hyundai Motor and BYD to provide cloud game platform GeForce NOW services in vehicles. Combined with the car’s intelligent system, through 5G mobile Internet and cloud technology, passengers in the car can enjoy Enjoy music, movies and a new video game experience in the car.
NVIDIA Omniverse: The Metaverse Is the Future
In addition to the achievements in the field of game hardware and consumer electronics, at this CES show, Nvidia also released a number of updates based on the Metaverse. From the more convenient and easy-to-use metaverse platform to the promotion of collaborative work in fields including engineering and art design, Nvidia has demonstrated a series of metaverse technologies that have greatly improved the construction of authenticity.
At the press conference, Nvidia used a video from the beginning to intuitively demonstrate the convenience that Omniverse brings to collaborative work. In the demonstration, a number of creators living in different parts of the world used Omniverse to use a variety of 3D design tools to develop a new concept for 3D environments and simulations, and to collaborate in real time across multiple RTX systems across time zones.
NVIDIA also announced new experimental generative AI tools, a series of AI-enhanced Blender plugins for millions of RTX users, and thousands of new Universal Scene Description (USD) assets for free.
For example, NVIDIA Canvas allows artists to seamlessly generate backgrounds. With the help of AI, they only need to process the background with simple strokes to automatically generate a more detailed background.
Meanwhile, new RTX 40-series NVIDIA Studio notebooks and GeForce RTX 4070 Ti GPUs are powering this shift in tides, enabling RTX acceleration for more than 110 popular (and graphics-hungry) creative applications while Supported by AI tools for more efficient creation.
In terms of creating avatars, NVIDIA launched the NVIDIA Omniverse Avatar Cloud Engine (ACE) Early Access Program, a set of native AI services that can help users build and deploy intelligent virtual assistants and digital humans more easily.
Omniverse
ACE simplifies avatar development, provides the AI building blocks necessary to add intelligence and animation to any avatar, and can be built on virtually any engine.
Use Omniverse
After ACE, users don’t need too much professional knowledge to create lifelike character animations, and the resulting avatars can be used in almost any scene (such as fast food kiosks, tablets and VR mentioned in the demo). headset).
Omniverse has more “playable” and “usable” places. For example, the demo also mentioned the Isaac Sim simulation environment-a technology related to robot development and application. Relying on the digital twin environment created by the Omniverse platform, Isaac Sim can add human characters to warehouses or production facilities, simulate daily behaviors such as stacking packages or pushing trolleys, strengthen the simulation training of collaborative robots and autonomous mobile robots, and through RTX and Ray tracing technology provides more accurate analog sensor data.
The first application scenario of this technology is the automotive industry. By using NVIDIA DRIVE Sim, built on Omniverse, automakers can design interiors entirely in the virtual world.
The design of a car needs to involve complex organization. As far as the cockpit is concerned, there are dozens of components including the steering wheel, instrument panel and central control information system. The process of designing and manufacturing these components and integrating them with the rest of the car is time- and resource-intensive. Designers need to collaborate with each other to test the layout, and to verify and confirm the layout. And relying on Omniverse technology, in the virtual world, developers can easily design vehicles without worrying about the possible additional design costs of frequent changes.
Moreover, car companies generally have set up design centers all over the world. In order to communicate better, employees need to travel frequently. And with DRIVE Sim, built on Omniverse, vehicle engineers around the world can work together without leaving their desks.
Mercedes-Benz announced during CES that it will use the NVIDIA Omniverse platform to design and plan manufacturing and assembly facilities. Mercedes-Benz plans to further integrate AI and metaverse technologies into its own development process by using the Nvidia Omniverse platform to create a smarter and more efficient digital factory. Through Omniverse, Mercedes-Benz planners can access a digital twin of the plant to review and optimize it on demand. Every change made by planners can be quickly evaluated and validated in the virtual world, and then implemented in the real world to ensure that it is ergonomically possible to maximize the efficiency of factory workers.
That’s what Ali Kani, vice president and general manager of NVIDIA’s automotive division, said, “Omniverse is being used in amazing ways in the automotive market.”
epilogue
Looking at Nvidia’s special speech at CES 2023, from conventional consumer electronics and hardware to products and technologies in the fields of autonomous machines, robots, and design simulations, Nvidia seems to have presented a whole “long-sleeved and good at dancing” technology feast.
Perhaps this is the most obvious signal that Nvidia wants to release to the market and users at this content-rich conference: whether it is a powerful new GeForce RTX GPU, a new generation of ultra-efficient laptops, or a new generation of products covering the entire automotive industry With the new Omniverse function and cooperation projects, Nvidia demonstrated the linkage and mutual support between many technologies (such as the application of RTX and ray tracing technology on Issac Sim). This paints a new picture of intelligence and technology: In a new future, a technology that can access multiple fields may bring new benefits to consumers in different fields. This is also my special speech at CES 2023 Nvidia as seen above.
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