#My EyesFund Investment Advisor # $Yinhua Tianji-Quiet Ying (TIA05031)$ $Yinhua Tianji-Nian Nianhong (TIAA041001)$ @Today’s topic
Since October 25, 2019, the first batch of five fund investment advisory pilot projects have been approved, and the fund investment advisory business has been continuously liberalized. In a short period of less than three years, 60 institutions have obtained fund investment advisory licenses in the whole market, which shows the determination of the regulator to develop the investment advisory business. However, the sound of thunder and rain is small, and the presence of investment advisors in the market has always been relatively low. Many investors are also at a loss for investment advisory products and do not understand their true value.
This article will analyze and cut through the two investment advisory products of $Yinhua Tianji- Qingying (TIA05031)$ $ Yinhua Tianji-Nian Nianhong (TIAA041001)$ and @Silent Investment Advisory Content as examples. ” and “Gu” are interpreted, so that everyone can understand the core value of investment consulting in one article!
The value of “investment”
Many novice investors may have had the experience of being “sold” by the bank’s wealth management manager: “This product is very suitable for you”, “The current market investment is more likely to make money” and so on. Does it sound familiar? Although this model is theoretically correct, do you always feel that something is missing?
This is because the role of financial advisors in the past did not really stand with investors, and their interests and needs were always independent. The existence of investment advisors is precisely to solve this problem.
First of all, fund investment consultants have their own management products. This product is not only for investors to invest in wealth management, but also for the manager’s own investment products. That is to say , they should not only take you to invest, but also follow their own investments, connecting investors with themselves. Interests are deeply bound.
Fund investment advisory products are often a combination of a basket of funds carefully selected by managers according to the needs of most users, combined with their own analysis of the market, and using certain strategic models.
Take $Yinhua Tianji-Qingying (TIA05031)$ $Yinhua Tianji-Niannianhong (TIAA041001)$ as an example, let’s first take a look at this investment product.
Xiaoting conducts penetrating sorting according to the disclosed position data. The data are as follows:
It can be found by penetrating the positions that Quietly Profit is a fund investment advisory product. The investment can be said to be very scattered, including index, QDII, hybrid, and bond funds.
If the holdings of equity and bonds are combined, it can be regarded as a partial stock hybrid fund , but compared with a single partial stock hybrid fund, the risks are much more dispersed. The top ten heavyweight stocks of the funds invested by Quiet Profit involve 141 stocks. If all positions are counted, it is estimated that more than 200 stocks have been invested. It is difficult for a single fund in the market to achieve such a layout.
Then look at the penetration analysis of Nian Nianhong:
From the perspective of asset allocation direction of major categories, Nian Nianhong can be regarded as a “fixed income +” fund with scattered positions. You can click on the product link to view the specific position target. Xiaoting personally believes that the overall selection of foundations is very logical and framework, rather than random selection.
Therefore, multiple management (multiple fund managers + managers) + sufficient dispersion is the natural advantage of investment advisory products as “investment”, and it is also one of the core values; another core value is whether the manager’s own strategy for fund investment is effective , Whether the risk control ability is excellent, and whether the holder’s needs are truly empathetic, this is also an important factor to distinguish whether the investment advisory product is good or not.
The value of “Gu”
In fact, no matter whether it is a stock fund or a hybrid fund, most of the time it does not make money or even loses money , but 20% of the time, it contributes 80% of the income of the holding period . This is the “two” in investment. Eight Rules”.
If this situation will be the norm, it means that the holding experience of Christian Citizen will be very poor. This difference comes from suffering from large fluctuations or floating losses, confusion about the market, confusion about the investment direction, etc. , and this is the more core meaning of the existence of investment advice .
So, what should a valuable investment advisor do?
1. High-frequency review analysis, timely feedback to holders
Taking @Silent as an example, each transaction requires a certain analysis and review of the product. There is a brief and clear explanation of the current market conditions and product conditions, giving the holder a clear feedback.
2. Regular and logical investment planning to help investors arrange funds reasonably
Silent will adjust the fixed investment plan and increase the frequency or amount of fixed investment according to changes in the market. In addition, as mentioned earlier, the investment arrangement adopts the co-investment model, which is not only the investor’s investment plan, but also Silent’s own investment arrangement, and everyone is in the same boat.
3. In-depth investment and research capabilities are the prerequisite for good product management
Many investors, especially friends who buy industry funds, must have had such questions: “What is this industry like now? What will it be like in the future? Can it be held for a long time?”, and a professional investment advisor will Help you clear up your doubts.
Excellent investment and research capabilities are not only to help products create higher net worth, for investment advisors, it is more to let investors understand why they should invest, how to invest, and what the high probability will be after investing? And so on, to truly give investors a reassuring and reassuring holding experience.
4. Maintain communication with investors
Compared with fund managers and investors who seem to be forever separated by a gap, investment advisors are more “grounded” and truly consider the needs and problems of investors.
The above is the core value of investment advice summarized by Xiaoting. Generally speaking, compared with funds, investment advice is an important hub for every investor to enter the financial market. I sincerely hope that China’s investment advice market will get better and better. (This article is only used for investment analysis and does not constitute investment advice. Investors need to make purchase decisions according to their own needs and bear their own risks.)
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