Original link: https://www.hellobtc.com/kp/du/10/4017.html
Author: Liu Yijia / Source: Vernacular Blockchain
Author | Liu Yijia
Produced | Vernacular Blockchain (ID: helloBTC)
“Someone is afraid that Brother Sun will cut me off. I’ll tell you clearly, don’t worry… If you’re not careful…., watch my smile, and you’ll know what I’m going to say”, this is Justin Sun himself “Self-mockery” posted on social media in the face of the overwhelming controversy in the crypto community about whether he is “Brother Sun or Sun Que”.
Recently, Justin Sun, who is known as the king of new blockchain dramas, has made waves again. Due to well-known reasons, the crypto community has set off another wave of discussions about Brother Sun’s identity: “Sun Cut”, NFT head player, former Jack Ma “disciple”, The first person to put Buffett’s pigeons, the hot marketing genius Sun Ge, Ambassador Sun…
Due to the constant hotspots of Justin Sun himself “cutting into”, many of his deeds in the past two years have long been known. Of course, people are full of curiosity about the growth history of this post-90s generation. Today, let’s review the vernacular blockchain together. Biography Lao Huangli “Justin Sun – The King of New Comedy in Blockchain”, the “warm-up” part of Brother Sun’s family history:
01
The youth who made continuous counterattacks in the student days and played against the wind
Justin Sun was born in Xining, Qinghai in 1990. In the second year of high school, due to his focus on programming and literary creation, his grades hovered in the three lines. In the third year of high school, he realized the great significance of the college entrance examination and worked hard to achieve a counterattack in only one year, and was admitted to Peking University. In the same year, he also won the first prize of the 9th New Concept Composition Competition.
In college, he was a man of the year at Peking University. In 2008, he was awarded the title of Top Ten Speeches of the 9th Peking University. In 2009, he went to the Chinese University of Hong Kong for an exchange of history majors. In the same year, he represented Peking University in the Harvard University World Model United Nations Conference held in The Hague, Netherlands. In 2010, he worked as an intern at the headquarters of Southern Weekend. In the same year, he founded the “Weekly Review” in the same year as the sage Hu Shi, commenting on the current affairs of the school, which became popular on the campus of Peking University. In 2011, Justin Sun published several articles in a row, bluntly criticizing the consultation system established by Peking University, and he became the cover character of the twenty-sixth issue of “Asia Weekly” in 2011.
He graduated first in the history department of Peking University and chose the University of Pennsylvania for graduate studies. In the same year, he was funded by Nobel Laureate Li Zhengdao’s “Junzheng Fund” and went to Taiwan National Tsinghua University for exchange, and was awarded the title of “Junzheng Scholar”.
Justin Sun is known as one of the representatives of Peking University and the post-90s generation. Regarding this past, Justin Sun said frankly: The first half of my life was basically playing against the wind, and I gradually felt that I was “good” at playing against the wind.
02
Investment and entrepreneurship go hand in hand, the radical post-90s generation
Justin Sun started his investment journey while studying at the University of Pennsylvania. If you invest in Tesla, you will get more than 4 times your return. If you invest in Bitcoin, you will get more than 20 times your return. During the period, the investment in the Chinese concept stocks also received rich returns.
At the same time as investing, Justin Sun also entered the tide of entrepreneurship.
At first, he founded Junshi International, and his three-person group studying in the United States has an excellent reputation among students studying in the United States. Later, it developed into the first new media platform between China and the United States with the background of studying in the United States and the goal of paying attention to young people in China and the United States. content provider.
Looking back on this experience, Justin Sun said bluntly:
The establishment of the three trips to study in the United States was a success for my student days. This entrepreneurial experience has honed my mind, condensed the team that will continue to start a business in the future, and gave me a preliminary adaptation to the uncertainty and cruelty of starting a business. Entrepreneurship is a way of life in a way that is both boring and sparkling; it is both hopeless and hopeful.
Due to his early bitcoin investment experience, Justin Sun is active in the US bitcoin community and has a strong interest in cryptocurrencies and decentralized clearing protocols.
At the end of 2013, Justin Sun gave up the opportunity to study for a doctorate in law and officially joined RippleLabs as a Ripple protocol developer.
In 2014, Justin Sun received investment from IDG Capital and returned to China to establish Ruibo Tianxia Technology Co., Ltd., the first product development company engaged in decentralized clearing system in China. At the same time, RippleLabs appointed Justin Sun as the chief representative of the Greater China Representative Office, responsible for all business in the Greater China region.
In April 2015, Rui Bo, led by Justin Sun, received tens of millions of dollars in Series A financing from Xinzhongli Capital and other institutions.
Justin Sun officially started the layout in the blockchain industry.
03
TRON’s debut
In 2017, Justin Sun delivered the keynote speech “From it to bit” at the “World Blockchain Summit”. Then launched his TRON . It is said that the project is committed to using blockchain technology to build a global decentralized free content entertainment system.
In 2017, the digital currency ICO became the “entrepreneurial outlet”. On August 22, TRON held a 500 million TRX purchase event on the Binance platform, which was sold out within 53 seconds. Subsequently, the China Internet Finance Association issued a reminder on “Preventing Various ICO-related Risks”, mentioning that Aixio is suspected of fraud, illegal securities, and illegal fundraising. Feeling the pressure of policy, Justin Sun accelerated the pace of ICO. On September 2, TRON conducted an ICO ahead of schedule. On September 3, Justin Sun publicly stated that the “TRON Coin” ICO was officially completed.
On September 4, the day after TRON completed the ICO, nine ministries and commissions jointly issued the “Announcement on Preventing the Risk of Token Issuance and Financing”, calling off various ICO activities and requesting a refund.
Justin Sun, who was in South Korea at the time, stated in the live broadcast that “there will be no refunds”. At the same time, many media reported that the office of TRON was empty, and Justin Sun bore the name of “Jia Yueting in the currency circle”.
Under the pressure of all parties, Justin Sun finally cleared the financing of about 400 million raised. Then he returned to the United States and continued to promote various activities of TRON. So far, Justin Sun disappeared from the country.
04
“Marketing genius” returns, TRON counterattack
In October 2017, TRON Token has successively landed on a number of overseas trading platforms. Subsequently, the “Accompany Me App” with 10 million registered users joined TRON, and its Android version now has the recharge and withdrawal functions of TRX (TRON’s official token).
In December of the same year, Binance and TRON held a trading event to send Maserati, and the trading volume of TRX climbed to the top of the Binance platform. During the same period, the TRON technical team continued to recruit new recruits . Zhao Hong, Alibaba’s chief data mining expert, Zhang Sicong, a technical expert from the Intelligent Marketing Department, Wu Bin, a technical expert from Meituan, and Zhang Anwen, a top cryptography expert, joined TRON one after another.
In January 2018, Justin Sun announced on Weibo that he “refused to participate in domestic IFO, IMO, fundraising, and investment, and strictly abides by domestic laws.”
With the good performance of TRON in the market, the public’s crusade against Justin Sun gradually disappeared.
At the end of March 2018, Justin Sun successfully completed all his studies at Lakeside University, becoming the first post-90s student to complete his studies at Lakeside University. As soon as the news came out, Justin Sun returned to the public eye.
▲ Justin Sun’s certificate of Ming Xing Li of Lakeside University
Then the wind of public opinion began to tilt towards him, and the marketing genius, Justin Sun, officially started the road of TRON’s gorgeous counterattack.
In response to the rumors of “running with money”, Justin Sun responded on Weibo and informed the public that he had returned to China to manage the company’s operations normally. Later, he forwarded interviews with many media, and revealed his ambition to “would rather bear infamy and make things happen than be a tragic hero”.
Justin Sun posted that he had successfully completed his three-year study at Cheung Kong Graduate School of Business, and expressed his hope that he would be able to apply the knowledge and experience gained in the college to the emerging industry of building blockchain . Then Justin Sun published an “Open Letter to the TRON Community on Super Representative Election” on Weibo, announcing that the first 27 super representative elections will be held to establish an autonomous community with broad elections.
On the eve of TRON’s mainnet launch, Justin Sun easily responded to TRON’s former COO’s complaints about his “dark history”: “When the team faces enormous pressure and challenges, there are always people who choose to move forward with a heavy load, and others who choose to cut and clear things up .” Not only did it not affect Justin Sun’s personal image, but it also promoted the main line online.
On July 24, 2018, Justin Sun announced on Weibo that the acquisition of BitTorrent and all its products has been successfully completed.
Justin Sun has stated many times: BitTorrent has more than 100 million users, and our goal is to introduce these huge users into the TRON ecosystem.
On September 4th, shortly after the official version of the TRON public chain network virtual machine was launched, according to the blockchain browsers trxplorer.io and eosflare.io, the TRON mainnet account address has reached 301,604, surpassing EOS.
Since then, Justin Sun has continued to recruit technical experts with high salaries, hoping to reverse the stereotype that TRON has “no technology”. During the cryptocurrency winter, many blockchain companies started laying off employees, but TRON started recruiting talents. Justin Sun also often shouted “send your resume over” on Weibo and Twitter.
Justin Sun frequently announced the gratifying “victory results” of TRON to the outside world:
On November 19, TRON added 20,000 new users every day, which is ten times that of EOS and is expected to break a new high.
On November 24, the number of daily transfers of TRON set a new record of 1.84 million, three times the number of Ethereum transfers of 670,000.
On December 2, the number of TRON transfers exceeded 2.39 million, and the number of addresses exceeded 700,000, 4.5 times that of Ethereum.
On December 16, the total number of TRON transfers exceeded 100 million, and this achievement took 173 days.
So far, TRON has gradually achieved a counterattack from an “air” project in the mouth of the outside world, becoming a dark horse with great potential and “a few teams working in 2018”.
Someone once commented on Justin Sun: “You were the one who was scolded the most at the beginning of the year, and you are the most reliable domestic project at the end of the year.”
Entering 2019, Justin Sun worked even harder, and TRON continued to start the high-speed operation mode at the beginning of the new year. In the TRON community, there is such an inspirational saying: “Blockchain practitioner Justin Sun doesn’t need to sleep.”
On January 3, Binance announced that it will launch two crowdfunding projects soon. BitTorrent, a subsidiary of Justin Sun, became the first project of Binance Launchpad. After the crowdfunding started, it was quickly sold out. On the opening day, the price of BTT skyrocketed five times, which was particularly eye-catching in the deep bear environment of the entire cryptocurrency.
Then Justin Sun announced on Weibo that in order to meet the requirements of the rapid development of the TRON project, the TRON Compliance and Supervision Department was established. It is reported that TRON has hired former US SEC member David Labhart as TRON’s compliance director and legal counsel. Justin Sun said: “The establishment of TRON’s compliance and supervision is an inevitable result of the rapid development of the project, which makes TRON’s global expansion smoother and more solid, and also makes TRON’s core team more effective.”
Justin Sun sent a New Year message to the global community in 2019, and reviewed the main achievements of TRON in 2018: the 15th to the 7th in the list of total cryptocurrency market capitalization; more than 200 DApps on the mainnet of TRON, DApps 6 out of the top 10 on the leaderboard.
Looking ahead to the new year, Justin Sun pointed out that TRON ‘s goal in 2019 is to rank at least fourth on Coinmarketcap , and put forward specific goals.
05
The show is bigger than the battlefield, hot spot tracking maker
Justin Sun is recognized as a “marketing genius” in the circle. Some media have classified Justin Sun’s marketing methods into two categories: one is to rub off on hot spots; the other is to hate big coffee.
Let’s first review Justin Sun’s hot events:
The popular article “The best way to destroy a young man is to advocate financial freedom to him! ” was wildly reprinted by major WeChat public accounts. Justin Sun immediately retweeted the article and joked: “The best way to destroy a young man is to buy a lot of TRON, and the skyrocketing quickly realizes the freedom of wealth and becomes a waste.”
When the rumor that BM “was left” from EOS was fermenting, Justin Sun imitated singer Hu Haiquan’s tone of questioning his drug partner Chen Yufan, and used a series of “why” to “question” BM.
Ofo has experienced a crisis of user deposit refunds. Justin Sun announced on Weibo that he would help his friend Dai Wei to refund deposits to 10,000 ofo users.
Zhao Yu, who acted bravely but was detained for 14 days, recounted his experience on Weibo. The next day, Justin Sun announced on Weibo that he would provide Zhao Yu with a total of 10 million aid. As soon as the news came out, it overwhelmed the celebrity gossip and topped the Weibo hot search list . According to Weibo headlines, Justin Sun donated 100,000 yuan to Zhao Yu. Justin Sun said in an interview: Heroes can’t be allowed to bleed and shed tears, and they need to be encouraged to act bravely, even if it’s just financial.
Justin Sun’s approach immediately aroused heated discussions among the public, with mixed reviews such as “sending charcoal in the snow”, “rich wealth” and “hot spots”. TRON prices also rose in response.
Some media joked: Where there are hot spots, there is Justin Sun.
The second method of Sun Yucheng’s marketing is to fight the boss.
Justin Sun and V God’s many rounds of verbal battles can be called a classic case of their marketing.
Before the official launch of TRON, it once counterattacked and squeezed into the top ten in the market value of cryptocurrencies. Justin Sun took the opportunity to tweet out 7 reasons why TRON is better than Ethereum. V God responded sharply: “Article 8 should be added, the efficiency of TRX copying and pasting the white paper is much higher than the original!”
Justin Sun responded immediately and thanked Vitalik for his comments on TRON. TRON has benefited a lot from Ethereum, and said that TRON is no longer in the white paper stage and has already launched a testnet, which has made substantial improvements to the shortcomings of Ethereum.
Justin Sun used Buterin to make a successful promotion for TRON.
The debate between Justin Sun and V God did not end there.
Cointelegraph reported that Buterin said in an exclusive interview that TRON “has no meaning.”
In this regard, Justin Sun said: Without the Ethereum platform, there would be no rapid development of TRON. With the development of Ethereum to this day, there have also been many problems and bottlenecks. TRON chose to respond with an airdrop of 30 million TRX to the Ethereum community. Every Ethereum community user will feel the charm of Tron’s high TPS and election voting.
Buterin said in an interview: The next wave of cryptocurrency applications will not be based on hype, but from really useful applications that provide value to people. Buterin’s remarks were interpreted by Justin Sun as Buterin acknowledged that the 2017 bull market led by ETH was built on hype , and claimed that TRON would use the massive adoption rate of DApps and BitTorrent to lead the next bull market.
On February 9, 2019, Justin Sun posted two Weibos in a row on social networking sites, saying that Buterin has twice praised BitTorrent as the world’s longest and most successful decentralized application besides Bitcoin.
On February 27, TRON’s official account reprinted an interview with Buterin, in which Buterin praised BitTorrent. The link fabricated his interaction with Justin Sun about the project , and the real interview took place in 2017, before TRON acquired BitTorrent. Buterin stated that his appreciation for BitTorrent has nothing to do with TRON, just like he cannot be sure that he will like avocado sellers just because he likes eating avocados.
Justin Sun responded aggressively: We all love avocados. I bought all avocado suppliers and monopolized the market. If you still love avocados, you have to listen to me.
Justin Sun not only had a debate with V God, but also resolutely resisted in the face of doubts from other big names.
Stellar co-founder Jed McCaleb said in an interview with the media that TRON is just garbage, people put a lot of money into it, but they do not have any technical development.
It is reported that at that time, Stellar’s Token, Stellar, ranked sixth with a market value of $2.2 billion, while TRON’s Token TRX ranked tenth with a market value of $1.29 billion. Then, Justin Sun responded aggressively: We didn’t consider Stellar a competitor at all. It has extremely low transaction volume, centralized power, non-democratic system, and not a single DApp. TRON will definitely take its place in 2019.
In addition to V God and Stellar co-founder Jed McCaleb, before the Spring Festival this year, Wang Xiaochuan also accidentally lay a gun in Sun Justin’s marketing.
Justin Sun posted an old photo of the 2014 recording of a show with Sogou CEO Wang Xiaochuan in the WeChat Moments, and said that within three years, his company surpassed Sogou’s market value. As soon as this remark came out, it once again triggered extensive discussions among users in the circle.
It is reported that Justin Sun’s successful marketing for many years has achieved remarkable results. His personal Weibo followers have reached more than 1 million and his Twitter followers have reached more than 900,000. Some people from investment institutions describe Justin Sun as “a successful entrepreneurial actor” , and some media have also commented sharply on TRON: If Jobs insisted that “product is 1, marketing is 0”, then TRON is just the opposite. 0, but marketing must be 1.
Regarding various public opinions from the outside world, Justin Sun said: The blockchain is essentially a DAO (Decentralized Autonomous Organization). In the early stage of a decentralized autonomous organization, the connection and interaction between the founder and the community is indeed the most important governance structure in the community.
06
a future company
Justin Sun positions TRON as a future company.
He explained:
First, we only do blockchain and industries that are highly related to the blockchain industry;
Second, we only do online, not offline. TRON is like a pterosaur in the dinosaur world. It flies in the sky. The sky is our kingdom. We will not compete with the Tyrannosaurus Rex below for land.
Referring to several major goals of TRON in 2019, Justin Sun said confidently: optimize infrastructure, add zero-knowledge proofs, reach 10 million daily transactions, and exceed 10 million accounts. For TRON, as long as we work hard, these should be achieved, and we will work harder in 2019.
Regarding the “meaning of the show and the battlefield”, Justin Sun expressed his true thoughts: I think the show is definitely more meaningful than the battlefield. There is no need to care about winning or losing in life at the macro level. In fact, everyone has their own unique side. From this point of view, life should be more of a show, and it is enough to show yourself vividly.
When asked “what is your favorite identity label”, Justin Sun responded that he likes the label “entrepreneur” the most. He said that he is a very simple young man who wants to do things. He has accomplished what he wants to do, which is the entrepreneurial spirit of the post-90s generation. This is in line with what he confided to the media after returning to China: “When he was young, he did a lot of drastic things just to make the world pay attention; when he grew up, he did some bland things just to make the world need it.”
Looking back on the past, Justin Sun thinks of himself as a ballet dancer who spends most of his time training and struggling with conflicts and hardships. Now, the curtain of their generation is slowly opening. He has put on a dance posture, full of expectations, hoping to burn his life on the stage and dedicate the best of himself to this era.
In the winter of the bear market, Justin Sun led TRON to successfully launch the main network, acquired BitTorrent with a lot of money, surpassed Ethereum in the number of transactions, surpassed EOS in the number of accounts, and broke into the top ten in the world by market value. Do you agree with Sun Yucheng’s marketing methods? Do you think his marketing methods are worth learning from insiders? Welcome to write your opinion in the comment area.
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