On December 17, 2022, Shanghai——The 2022 L’Oréal China “Interesting Youth” University Charity Challenge Honorary Awards Ceremony (hereinafter referred to as the “Celebration”) was successfully held, marking the successful conclusion of this “Interesting Youth” project. Zhang Huawei, deputy secretary-general of the China Youth Development Foundation (hereinafter referred to as “YDF”), representatives of university teachers and other guests attended the ceremony online. The ceremony was hosted by two “Super Z” representatives of universities. The guests and student representatives reviewed the wonderful history of this year’s project around the three core youth empowerment dimensions of “innovation and fun”, “positive energy for public welfare” and “elite leadership”. , share the growth stories of the contestants, celebrate the honor moments of the winning teams and individuals in the campus charity sale, and witness the donation ceremony of the charity sale together.
“Super Z” represents vitality and holds the microphone, kicking off the celebration
Lan Zhenzhen, Chief Corporate Affairs and Public Engagement Officer of L’Oréal North Asia and China shared: “Since its establishment, every stage of the campus charity sale project has been adapting to the ever-changing market and the needs of young people, but our spirit of ‘dare to think’ It has never changed, and the original intention of guiding young people to feel the power of public welfare has not changed. Today, the footprint of the campus charity sale has spread all over the country in 18 cities and 27 colleges and universities across the country, covering more than 4.3 million college students. We firmly believe that “L’Oreal, for the youth” not only It is just a slogan, but the reality we are creating. We will uphold the spirit of ‘Dare to Think and Dare to Do’, use public welfare as a link to make more young friends, and go to a better tomorrow together.”
This year is the second year of transformation and upgrading of the “Interesting Youth” project. With the help of the “Super Z Project”, the “Duan Training Camp” that provides empowerment for young people has also been continuously upgraded: through three thematic courses to activate thinking, broaden horizons, and accumulate energy for public welfare practice. In the campus charity sale that ended not long ago, 10 “Super Z” teams showed their creativity and showed their abilities, and practiced the ideal of public welfare with the help of a 100% real commercial combat platform. At the same time, in order to implement the design concept of “Super Z Project”, encourage participating students to flexibly apply the “O + O (Online + Offline)” new retail model, and challenge themselves through multiple dimensions, this year’s “Interesting Youth” set up a new award . At the ceremony, many guests, teachers and students witnessed the honorary moment of the awards, including “Pioneer King of Sales” (Shanghai International Studies University), “King of Creative Ghost Horse” (Nanjing University, Zhengzhou University), “Social Traffic King” (Heilongjiang University, Minzu University of China), “Campus Tide King” (Sichuan University, Shandong University, Nankai University) and “Public Welfare Emerging King” (Wuhan University, Zhejiang University), as well as 4 “L’Oreal The Birth of a Super Z Nova.
Group photo of award-winning individuals and university teams
Behind the honor is a youthful story of “dare to think and dare to do”. Shanghai International Studies University is the laureate this year. As the “Pioneer King”, they made full preparations before the official launch of the charity sale, and formulated a complete plan including 6 major communication matrices, 6 creative activities and 2 blockbuster live broadcasts. The promotion plan is launched by the core members of “bring your own traffic” in the early stage. The offline activities integrate popular elements such as MBTI (Type 16 Personality Test) and blind boxes. Online live broadcasts interact with millions of KOLs. The highest amount for a campus bazaar. “Creative ghost horse King” Nanjing University created a big campus marketing “hot style” event – “Cat Makeup”, and jointly launched the “School Cat Imitation Makeup Special” with campus KOLs, embedded in the charity sale product promotion, and achieved social media traffic Efficient transformation, releasing “Super Z” public welfare energy. “Social Traffic King” Heilongjiang University ranked first in the live broadcast time list of this year’s campus charity sale, and it is also the only builder of large-scale offline campus pop-up stores this year. Their construction period was once delayed due to the weather, but all members had their hearts With the spirit of “optimism”, he faced difficulties in “every situation”, and even recorded a humorous vlog as a commemoration.
“Campus Tide King” winning team
As a member of this year’s “Interesting Youth”, Zhang Jing from Wuhan University has a lot of feelings about this campus public welfare journey: “The experience of ‘Interesting Youth’ not only allowed me to see my unlimited potential, but also let me Dare to think and practice. In the past few months, we have broken through the limit in challenges again and again. We do public welfare, live broadcast, and communication. Before that, our team did not have any live broadcast experience, but now, we I am already half an e-commerce business. I am very grateful to L’Oreal for adhering to the original intention of ‘for the youth’, providing us with this stage, and creating this two-way journey between youth and public welfare.”
“Interesting Youth” student representative Zhang Jing of Wuhan University shared online, reviewing the campus public welfare journey
Li Yan, teacher representative of Shanghai International Studies University, said: “The ‘Interesting Youth’ project is committed to empowering the diverse development of young people, which is consistent with the talent cultivation goals of universities. This year, the ‘Super Z Program’ provides students with professional training content to complement It also provides students with the opportunity to get in touch with the real business environment, achieve public welfare goals through their own efforts, and learn an important lesson before officially entering the society. In the future, we still look forward to L’Oréal entering the campus and walking Inspiring young people to constantly explore their self-worth with the innovative campus public welfare model.”
Li Yan, teacher representative of Shanghai International Studies University, shared
At the end of the celebration, under the witness of the guests and student representatives, L’Oreal donated the proceeds from the campus charity sale to the China Youth Development Foundation, which will be used to fund students from poor families and public welfare projects of campus associations, fully demonstrating the innovative campus The huge energy of the public welfare model. Zhang Huawei, deputy secretary-general of the Youth Development Foundation, said: “This year’s ‘Super Z Project’ has allowed us to experience the infinite possibilities of campus charity. Since the cooperation, we are delighted to see that L’Oréal’s ‘Interesting Youth’ project is constantly undergoing self-iteration and form innovation. What remains unchanged is the original intention of bringing practical benefits to Chinese youth. We look forward to continuing to deepen cooperation with L’Oréal China, expanding public welfare channels, building an innovative public welfare ecosystem, and empowering Chinese youth with innovation.”
Zhang Huawei, deputy secretary-general of the Youth Development Foundation, shared online, looking forward to the future of youth charity
L’Oreal has gone through a quarter of a century of beautiful journey in China. This year also marks the first anniversary of the group’s “L’Oréal for Youth” project. L’Oreal has always been committed to empowering youth for diverse development and helping youth Respond to global challenges and shape a better future. In order to achieve this ambitious goal, L’Oréal China will continue to respond to the call of the times, promote project innovation and upgrading on the occasion of the 20th anniversary of the establishment of “Interesting Youth”, strengthen cooperation with partners in the ecosystem, accompany the growth of youth in a way that keeps pace with the times, and help They find the intersection of the tide of the times and personal ideals, and finally create beauty and life value.
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