Xiaomi Group: Lu Weibing promoted to president, Wang Xiaoyan and others promoted to vice president

On December 30, Xiaomi Group announced on the Hong Kong Stock Exchange that Lu Weibing was promoted to the president of the group and continued to serve as the president of the international business department of the group, while managing the mobile phone department, ecological chain department, major appliance department, China region, and India region of the group . Wang Xiaoyan was promoted to the vice president of the group and also served as the president of the group in China; Qu Heng was promoted to the vice president of the group and concurrently served as the chairman of the technical committee of the group, and managed the quality committee and the purchasing committee of the group; Ma Ji was promoted to the vice president of the group, He also serves as the general manager of the Internet Business Department of the Group. | Related reading (Tiger Sniff)

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Although he joined Xiaomi for less than 4 years, Lu Weibing successively held important positions including President of China, General Manager of Redmi Brand, President of International Department, and also a core team member of Xiaomi. It can be said that he has mastered the domestic and international market conditions of Xiaomi, and has also left a shadow on the existing and future core businesses. With such a resume, it is hard not to guess whether Lei Jun planned to focus on training Lu Weibing from the beginning.

So what kind of charm does Lu Weibing have to be so favored by Lei Jun? Maybe we can see some clues in the Xiaomi annual report in 2021.

In 2021, Xiaomi’s smartphone business revenue will increase by 37.2% year-on-year (the highest growth in the past three years), and shipments will increase by 30%. The improvement in sales quality exceeds the increase in volume. Among them, the performance of the Redmi series was called “widely popular” and “very competitive” in the annual report, and Lu Weibing naturally contributed a lot to it. Moreover, it is said that Xiaomi’s offline development will also be very strong in 2021, and the main person in charge of developing offline is Lu Weibing.

In addition, Lu Weibing has served as the president of the International Department since March 2021, and he has also performed well in terms of internationalization strategy. In 2021, Xiaomi’s overseas revenue will increase by 33.7% year-on-year, which is basically the same as the high growth rate in 2020.

At least the above data and facts have strongly endorsed Lu Weibing’s ability.

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