Xiaomi Youpin structure adjustment Ye Hualin as general manager

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Pinwan, April 26th, according to Sina Technology, Xiaomi Youpin recently ushered in another structural adjustment. Deputy general manager Ye Hualin was appointed as general manager and reported to Lu Weibing.

Ye Hualin was originally the deputy general manager of Xiaomi Youpin and the head of the commodity operation department, and will be responsible for Xiaomi Youpin as the third general manager of Xiaomi Youpin. The follow-up whereabouts of former general manager Bai Fang have not yet been announced. Previously, in September 2021, Gao Ziguang, who was in charge of Xiaomi Youpin, resigned. Since then, Xiaomi Youpin has been transferred from Bai Fang, the former general manager of the fourth Internet department, to the Youpin e-commerce department as the general manager.

Xiaomi Youpin has been established since 2017, and in November 2021, Xiaomi Youpin will be integrated with Xiaomi’s retail business in China. Xiaomi Youpin and Xiaomi Mall have ended the situation of independent settlement and different operating policies, and together serve the new retail goals of Xiaomi Group.

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