According to Leifeng.com, Xiaomi partner and president Wang Xiang officially retired on December 30, and Xiaomi held a farewell party for him on the evening of December 22. Lu Weibing, the former senior vice president, will succeed him as the new president of Xiaomi Group. The internal email of Xiaomi Group mentioned that “Lu Weibing has won the recognition and respect of the whole group step by step.”
In addition, senior vice presidents Wang Chuan and Hong Feng are no longer in charge of specific affairs. They will continue to support and promote the company’s strategic development as co-founders in the partner committee. This means that Xiaomi’s management has achieved a smooth handover iteration.
Wang Xiang retires
As for Wang Xiang’s retirement, insiders said: “retirement” is not an accurate expression, Mr. Xiang’s adjustment is more due to his age, and he is not as ruthless as some previous executives. May, for him, it is more like retiring after success. After stepping down as the president of the group, he will continue to shine as a consultant of Xiaomi Group. For the entire Xiaomi Group, he is meritorious.
The source said: “The appearance of the new president does not mean that Lei Jun is completely focused on building cars. On this point, Lei Jun himself made a serious statement at the internal communication meeting before the release of Mi 13. Mobile phones are still the core of Xiaomi. In the future, we will still focus on our main business.”
As early as the beginning of this year, related news flowed out that Wang Xiang will serve as CEO of Rongxin Semiconductor (Ningbo) Co., Ltd. after leaving Xiaomi. According to Tianyancha, Rongxin Semiconductor was established in April 2021, and Wang Xiang is currently the director of the company. This company was co-founded by Wang Xiang and Yu Renrong, chairman of Weil.
Personal resume shows that Wang Xiang joined Xiaomi Group in July 2015, and successively served as senior vice president of Xiaomi Group and president of the International Department, responsible for global business development, intellectual property strategy, and management of strategic partnerships. He became Xiaomi in November 2019. CEO. After Wang Xiang joined Xiaomi, with his excellent leadership and senior management background, on the one hand, he led the team into nearly 100 countries and regions; on the other hand, he continued to improve Xiaomi’s global intellectual property strategy and compliance system. The internationalization process of China has cleared the barriers of intellectual property rights.
Wang Xiang previously served as senior vice president and president of Greater China at Qualcomm, and was fully responsible for Qualcomm’s business and operations in Greater China, including chip business and customer support. It was also during this period that Wang Xiang and Xiaomi team Lei Jun had an intersection. After contacting Lei Jun, Wang Xiang was moved by his entrepreneurial enthusiasm, and invited Qualcomm Global CEO Paul Jacobs to meet with Lei Jun, allowing Xiaomi to obtain more Qualcomm engineer resources, and approved Xiaomi to order Qualcomm Snapdragon MSM8260 chip, which is also in the Takes the lead in the release of Mi 1.
In July 2015, Wang Xiang joined the Xiaomi Group and established the Xiaomi International Department to expand the scope of Xiaomi’s international business. During this period, Wang Xiang internally encouraged engineers to apply for more patents to improve Xiaomi’s voice in various fields of technology, and also promoted the cooperation between Xiaomi and Microsoft and Nokia to achieve patent cross-licensing and acquisition of patents, etc., and cleared the patent barriers to enter the international market . The patent dispute between Xiaomi and Ericsson once caused the crisis of selling Xiaomi mobile phones in the market, but under the mediation of Wang Xiang, the Indian market resumed, and Xiaomi has since topped the Indian market. Under the leadership of Wang Xiang, Xiaomi continued to explore overseas markets, further increased its global market share, and won the first place in Spanish e-commerce sales in 2018.
In 2019, Wang Xiang took over from Lin Bin, was promoted to partner and president of Xiaomi Group, assumed important functions of Xiaomi Group’s operations, and became the co-founder of Xiaomi for the second decade. Since then, he has been cooperating with Lei Jun, responsible for the external communication of Xiaomi Group, and played an important role in the release of financial reports and investor roadshows after Xiaomi’s listing.
Lu Weibing takes office, Xiaomi’s strategy is further strengthened
Regarding the news of Lu Weibing’s appointment, speculation in the industry has never stopped. Since the beginning of this year, Lu Weibing has successively stepped down as the legal representative and manager of several Mi Homes and related companies. In June, the original Xiaomi Product Department and Redmi Product Department merged to form the Mobile Phone Product Department, which consisted of Xiaomi Product Department, Redmi Product Department, and Pad Product Department. President Zeng Xuezhong reported in two lines. Affected by various news, Lu Weibing also once spread rumors of “resignation”. Now it seems that this is paving the way for Lu’s promotion.
Lu Weibing joined Xiaomi in January 2019, and has demonstrated strong business capabilities. He led the team to release a variety of hardware products, and the Redmi Note 8 series he built was one of the top ten best-selling models in the world that year. In this regard, both opponents and supporters recognize its ability.
Lu Weibing, who was born in 1975, is currently the youngest partner of Xiaomi and is in the prime of life. From this perspective, this personnel adjustment is more like a power alternation between the first and second generations of executives.
Looking back at Lu Weibing’s previous resume, whether it is Konka, Tianyu Langtong or Gionee, although they are all mobile phone companies, the nature of the business is still biased towards the traditional retail model rather than Xiaomi’s Internet model. When the Internet dividend reaches its peak, Xiaomi really needs to move towards traditional new retail.
In 2017, since Lei Jun proposed a new triathlon, that is, hardware + new retail + Internet, Lu has been a firm executor of offline business. Pulling online and offline integration is the only way for Xiaomi to hit the high-end. Among the entire second-generation executives, Lu Weibing is indeed the most suitable candidate to get the business through.
Just as an industry insider said to Leifeng.com: “Lu Weibing’s appointment means that Xiaomi is ready for the new stage and has successfully taken over the management.”
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