Gu Miaohan
In 2022, Xiaopeng Motors’ annual delivery volume will be 120,000 vehicles, an increase of 23% over 2021. The target of 200,000 vehicles in 2023 implies a growth of 67%. Xiaopeng is so optimistic about the market this year, it feels a bit too aggressive.
Last year, the new energy vehicle market did experience explosive growth. According to data from the Automobile Association, sales of pure electric vehicles will reach 5.365 million in 2022, a year-on-year increase of 81.6%. In addition to plug-in hybrids, the annual sales of new energy vehicles reached 6.887 million units, with a market share of 25.6%.
But in 2023, the growth rate of the market will definitely slow down. After the subsidy was withdrawn, new energy car companies began to fight hand-to-hand. Tesla’s price cuts attracted a large number of customers, and companies like Xiaopeng could only follow suit.
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