Xingtu Yaoguang world premiere, 99 yuan blind booking is the first to enjoy the smart and light luxury flagship car

On December 27, with the theme of “Exploring the Future”, the EXEED Yaoguang, the first strategic model in the 2.0 stage of the EXEED brand, made its global debut at the EXEED Qingdao Super Smart Factory. With the most comfortable driving control in the 400,000 class, the strongest technological intelligence in the 400,000 class, the most beautiful appearance in the 400,000 class and the most luxurious cockpit in the 400,000 class, the new car has become a unique presence in the high-end SUV market of Chinese brands. As a smart, light luxury, and flagship model with 400,000-level quality, Xingtu Yaoguang breaks the sensory boundaries of consumers and fully empowers urban light and middle-class people with high-end and trendy travel experience. At the event site, more than 600 people, including user representatives, distributors, supplier representatives, and media friends, witnessed this exciting moment.

On the day of its first debut, Xingtu Yaoguang blind booking was also opened simultaneously. The official announced that the blind booking price range of the new car is 170,000 to 220,000 yuan, and 99 yuan can give priority to enjoying the 400,000-class smart light luxury flagship SUV. During the blind booking period, the first batch of users participated through the Starway official WeChat applet, paid 99 yuan to place an order, and can enjoy five gift packages, offering consumers a sincerity worth 10,000 yuan: Gift package 1: 100% winning prizes, with a face value of 100 yuan Yuan e-commerce shopping card, or Xingtu exclusive clothing – high-quality jackets worth 1,000 yuan; gift package 2: car purchase coupons, 2,000 yuan can be redeemed for 5,000 yuan; gift package 3: first batch of car purchases to enjoy priority delivery rights; gift package 4: After buying the car, you will get [Hi Xingtu] app points of 20,000; gift package five: the right to visit Xingtu Qingdao Super Smart Factory. With the five major rights and interests, Xingtu Yaoguang wishes everyone a “star” to enjoy success.

The debut of a brand new model has attracted such a high degree of attention because Xingtu Yaoguang has created “four firsts”. First of all, Xingtu Yaoguang is the first model put into production at Xingtu Qingdao Super Smart Factory; second, Xingtu Yaoguang is the first strategic model after the Xingtu brand enters the 2.0 stage; third, Xingtu Yaoguang is an application The first model of the M3X Mars Architecture 2.0; Fourth, Xingtu Yaoguang is the first product that Chery Group released the “Yaoguang 2025” technology strategy and technological innovation chain, integrating the scientific research achievements of Yaoguang Laboratory. It can be said that Xingtu Yaoguang is a three-young high-end quality SUV with the best Chery system, better Xingtu system, and better market segments. This pioneering model that perfectly combines the spirit of the EXEED dare to surpass the brand and the performance of China’s luxury flagship will lead the EXEED brand into a new era of intelligence and green branding.

[Dr. Gao Xinhua, Deputy General Manager of Chery Automobile Co., Ltd., Dean of the General Institute of Automotive Engineering Technology Research and Development]

[Huang Zhaogen, Assistant General Manager of Chery Automobile Co., Ltd., General Manager of EXEED Marketing Center]

[Wang Weiwei, Assistant General Manager of Chery Automobile Co., Ltd.]

From the pursuit of cost-effectiveness to quality-price ratio, from emphasizing practicality to exquisiteness and practicality, along with the improvement of people’s consumption level, urban light middle-class people are gradually rising. They pay attention to the quality of life, pursue personalized experience, and have unique insights into the choice of brands. Xingtu Yaoguang is built on the basis of the new M3X Mars Architecture 2.0, and it is born for the light and middle-class urban population. Under the new car-making technology, with the development concept of “enjoy better”, it brings a comfortable driving experience with a value of 400,000.

Wisdom, light luxury, flagship, only for “enjoy better”

Xingtu Yaoguang draws design inspiration from the light civilization of Atlantis, forming a brand-new light aesthetic design language, injecting “high-end, luxury, and technology” fashion perception into the new car. The front face of the new car adopts the “Interstellar Window” borderless grille design, and against the backdrop of the “X” starship-style daytime running lights, it has a futuristic and sci-fi feel. On the side of the body, the maximum height-to-width ratio of 1.145 in the same class and the fighter cockpit-style slip-back roof design give Xingtu Yaoguang a cool, cool wide-body and low-lying effect. At the rear of the car, the design of the fighter tail spoiler and the Xinghe taillights echoes the front face, making Xingtu Yaoguang highly recognizable.

Looking around the overall interior, the suspended and enveloping cockpit brings a strong sense of security and space, and the integrated through-type air outlet greatly stretches the visual width of the car. Against the background, the overall perception is technological, luxurious and high-end. In addition, the application of 24.6-inch true curved screen, D-shaped floating multi-function steering wheel, electronic gear shifter and diamond-cut physical buttons fully fills the new car with technology and futuristic sense, and has the potential to lead the trend of future design. In terms of the choice of interior color, Xingtu Yaoguang provides three optional colors: white, black and red, fully meeting the individual needs of consumers.

Xingtu Yaoguang has a length, width and height of 4781mm*1920mm*1671mm, and a wheelbase of 2815mm, which endows it with leading seating space in its class. It is equipped with Star Trek seats, which adopt A-level grain NAPPA top-layer leather quilting technology and fancy breathable perforation design, so that every passenger can experience leapfrog comfort. The main driver integrates seat ventilation/heating, electric adjustable leg rests, and headrest audio. Two modes of back pneumatic massage. In terms of rear treatment, Xingtu Yaoguang has more rear space than its peers, electric seats for the whole car (including adjustable rear backrest angle) and an independent fresh air system for the rear. Backed by the ultimate audio-visual enjoyment of SONY 14 speakers, it creates a 360-degree enveloping and exclusive experience for passengers in each seat. The new car also uses the application mode of the car fragrance system to give users the ultimate health protection like a forest secret.

[Fan Xing, Deputy General Manager of Xingtu Marketing Center]

With technological innovation, create the product quality of “leading generation”

As the first model of the Lion Ecology 2023, Xingtu Yaoguang has built an emotional smart cockpit full of vitality, intelligence, and interconnection through the four advantages of strong architecture, hardware, audio-visual, and smart driving, bringing “touch what you want” A brand-new way of travel that expresses, understands what you think, and takes care of what you need”.

At the architectural level, the EEA4.0 advanced electronic and electrical architecture supported by Gigabit Ethernet, full-vehicle OTA, and Autosar software and hardware separation can ensure common use and constant innovation through continuous iteration. The new youthful HMI 5.0 UI interface, super ID and queen exclusive mode and other functions bring more intimate care to users. In terms of smart ecology, Xingtu Yaoguang has aggregated third-party resources such as WeChat, Meituan, Gaode Navigation, iQiyi, bilibili, Tencent Video, Douyin, Himalaya, Maoyan Movies, etc., allowing users to enjoy the fun of car life anytime, anywhere . In terms of hardware support and smart voice, it is equipped with a golden combination of Qualcomm 8155 smart chip, iFLYTEK engine voice, Lion Zhiyun 5.0, etc., to achieve an efficient and intelligent experience in the whole scene.

In terms of intelligent assisted driving, Xingtu Yaoguang has the leading L2.9 intelligent driving assistance system in its class. In addition to high-profile functions such as AVP autonomous valet parking and NOC navigation assisted driving, it also includes 21 ADAS basic functions and 11 high-level intelligent driving assistance functions. In addition, the AR-HUD with 50-inch imaging effect also brings users a more advanced visual experience.

Thanks to the new cage-type energy-absorbing body technology, Xingtu Yaoguang can meet the global N-CAP five-star standard in terms of collision safety. The entire vehicle is covered with high-strength steel up to 85%, and 1,500Mpa ultra-high-strength hot-formed steel is used in key parts such as the B-pillar. It also has a unique design patent for the path of “double energy-absorbing boxes and double force transmission”, which can better absorb, Distribute the impact and energy generated by the collision, and meet the most stringent 25% small offset collision test standard.

In terms of power system, Xingtu Yaoguang has a global power configuration. In addition to being equipped with a 2.0TGDI+7DCT golden power combination, it will also be equipped with a new energy power system in the later stage. Among them, the China Heart Top Ten Best 2.0TGDI engine can provide a super output of 400T, providing users with the confidence to ride over mountains and mountains. The new flying fish super-sensing chassis integrates CDC electromagnetic suspension system, Soft stop system, chassis hydraulic vibration isolation system, all-terrain technology system, all-scenario intelligent control four-wheel drive system, intelligent brake-by-wire system and many other advanced technologies and configurations. The environment brings the ultimate balance of comfort, control and safety, leaping freely and gliding gracefully like a flying fish. Overall, the vehicle’s head-up phenomenon can be reduced by 36%, the brake nodding situation is weakened by 30%, and the anti-rolling ability and shock isolation performance are increased by 5% and 40% respectively. The overall suspension comfort performance has been improved by 30%, truly achieving the luxurious quality of “no head up when starting, no nodding when braking, no roll when turning, and no water splashing when bumping”. At the same time, it has gone through the 1.37 million km+ ultra-long user simulation test of Yaoguang Laboratory, the 260,000 km+ durability test, and the three severe misuse tests of 12 categories of working conditions including pits, bumps, braking, and extrusion. Test standard grinding ensures excellent chassis reliability and quality control capabilities.

Guided by “Yaoguang”, light up the beacon of brand 2.0 upward

In addition to paying attention to the products of Xingtu Yaoguang, the venue of the global debut is also the cradle of Xingtu Yaoguang – Xingtu Qingdao Super Smart Factory is worth our in-depth understanding. As a production base newly designed and built in accordance with the standards of international-level smart factories and benchmark lighthouse factories, it fully embodies the advanced concepts of digital intelligence, green environmental protection, lean and efficient. The factory has realized the first application in the field of automobile production with C2M as the core, based on the OTD process of customer experience priority, and established a large-scale, personalized customized new production mode through the introduction of Haixingyun industrial Internet platform, and adopted the production of luxury brands The quality management system is an Industry 4.0 model factory that can benchmark against any leading intelligent manufacturing level in the world. The Qingdao super smart factory has laid a solid foundation for Xingtu Yaoguang’s leading manufacturing technology level, ultimate quality, and flexible and sufficient production capacity.

The global debut of Xingtu Yaoguang makes the product matrix of Xingtu brand more complete and more competitive. The brand-new Xingtu Yaoguang will form a joint force with Zhuifeng, Lingyun and Lanyue to attract more young users in the new era and lead a new round of market competition. At the same time, as a pioneer model of the EXEED 2.0 stage, the EXEED Yaoguang will also contribute to the development of the EXEED brand by virtue of its “leading generation” forward-looking technology and product advantages.