Dongfang Xuan, a subsidiary of New Oriental, is selling hot products on Douyin live broadcast. Recently, Xueersi, another K12 training institution, has also started live broadcasts to bring goods. Whether it is from the lighting set or the anchor sales method, it is very similar to Dongfang Selection… A few days ago, Dong Yuhui, the anchor of Dongfang Selection, said, “We have gone through a long period of exploration. In the end, you can be recognized a little by everyone, just because you have been yourself. Only by being yourself can you possibly find people in the crowd who have the same values and frequencies as you.”
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- Xueersi imitated Dongfang to select live broadcasts and bring goods, Dong Yuhui responded: You should be yourself 2022-10-12
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- Dongfangxuan launched an independent app with nearly 200,000 downloads2022-08-28
- New Oriental Online’s FY22 revenue decreased by 36.7% year-on-year, and the gross profit of the live broadcast e-commerce segment was 9.3 million yuan 2022-08-26
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