At present, the automotive industry is undergoing a major transformation, and electrification, intelligence, and networking have become the general trend. As a major track in the field of travel hardware, two-wheeled electric vehicles are also undergoing similar changes. More and more electric vehicle brands have begun to focus on the improvement of product strength. Branding, lithium-ionization, intelligence, and networking have become today’s trends. .

As the leading brand of two-wheeled electric vehicles, Yadea has long realized the importance of building product strength. In 2015, it formally proposed the strategic goal of “higher-end electric vehicles”. In 2018, Yadea’s graphene battery was launched; in 2020 In 2021, Yadea launched the urban high-end brand “VFLY”.

Behind the series of actions, Yadea is no longer pursuing a simple channel and sales volume, but an overall improvement from technology to brand.

Today, Yadea takes its strategy a step further. On June 27, Yadea held the launch of GN3 new products, and new models such as Yadea GN3 S9, E9 and Q7 equipped with TTFAR3.0 range extension system were unveiled. Among them, the battery life of Yadea Guanneng 3 S9 MAX can easily exceed 200 kilometers in the national standard electric self-product.

01 More than technology

Founded in 2001, Yadea has been focusing on two-wheeled electric vehicles for more than 20 years and has grown into an industry leader. In 2021, Yadea sold 13.86 million electric vehicles globally, a year-on-year increase of 28.3%, ranking first in global sales for five consecutive years.

In this process, Yadea realized early on that core technology is the key to development. The mid-to-high-end GN series was originally designed to solve the pain points of traditional two-wheeled electric vehicles that “can’t run fast” and “can’t run far”. In 2020, Yadea launched the GN 1.0 series, which achieved breakthroughs in cruising range and battery management system. By 2021, equipped with the TTFAR 8-level range extension system, the second-generation GN can further improve its cruising range.

The GN3 released this time goes a step further, and the battery life can easily exceed 200 kilometers, which is basically the “ceiling” of the two-wheeled electric vehicle industry. Behind this is a lot of black technology, industry firsts and system upgrades, the most important of which is the breakthrough in battery.

Yadea released two self-developed battery products this time. Among them, TTFAR Graphene 3rd Generation Plus battery uses graphene raw material. Compared with ordinary Yadi lead-acid batteries of the same volume, the capacity is increased by about 30%, the battery life is about 3 times longer, and the cruising range of two-wheeled electric vehicles is increased. And the whole life cycle of the product; another TTFAR carbon fiber 2.0 lithium battery, using square stacked cells and compact PACK process, has become the new national standard battery with the largest capacity lithium battery.

In addition to breakthroughs in core technology, Yadea believes that high-end products also need to be supported by extreme design.

Mo Jiajun, director of the Industrial Design Center of Yadea Technology Group, told “Geek Park” that the GN 3 series especially strengthened the appearance and logo design. According to him, Yadea has carried out in-depth cooperation with BMW Design Works and YANG DESIGN, and carried out a new appearance design for the whole new product. At the same time, two new design languages ​​have been developed: one is a new national standard product that is more radical, emphasizing logic, and has some sports car style; the other is emphasizing performance and muscularity.

In terms of car logos, Yadi has also been optimized. Forbes China’s most influential industrial designer Yang Mingjie designed a brand new logo of Guanneng 3. The inspiration of the number “3” is derived from concepts such as lightning, energy and heartbeat. , representing speed, battery life, quality and experience. At the same time, Yadea has also exclusively developed a series of new national colors this time, combining several colors representing China to form Yadea’s new iridescent color system.

The reason why Yadi emphasizes the appearance design is to make the product have the attribute of “identity label”. In the past, many users had a traditional impression of Yadea, but with the rise of a new generation of consumers, Yadea’s product design began to move closer to the new generation; on the other hand, the consumer market has changed from simple material needs to Yueji In the second half of the demand, users pay more attention to features such as quality of life, safety and environmental protection.

02 Pursue more than 3 times the experience optimization

Yadea Guanneng series is positioned at mid-to-high end. In addition to technology and exterior design, Yadea believes that it is also necessary to provide the ultimate riding experience and artificial intelligence that meets social needs.

Compared with the previous two generations, the biggest change of the GN 3 series is in terms of product experience. Mo Jiajun said, “In the beginning, the GN series focused on performance and mileage. GN 3 hopes to bring more than three times the experience optimization to users on the basis of continuing the previous advantages.”

One of the pain points of the electric bike riding experience is the backward unlocking method. At present, the main unlocking method is still mechanical unlocking through the key, or unlocking by pressing the remote control key. These two methods have one thing in common, that is, the physical key must be used. If the user forgets to carry the physical key, the vehicle cannot be unlocked. At the same time, the experience of using the physical key is not very good, and the operation is relatively complicated.

Therefore, the new unlocking function has become a highlight of the GN3 product upgrade. Yadea Guanneng 3 has added NFC card management and copy functions. After sharing a vehicle through the Yadea Zhixing applet, the shared person can have the vehicle control authority of the vehicle; at the same time, watches, bracelets, Mobile phones and home access control cards can also be copied. This solves the problem of poor physical key experience.

In addition, the riding experience is another major pain point for two-wheeled electric vehicles. Many people may have a similar experience, riding a two-wheeled electric vehicle often maintains a posture, and it is easy to get back pain after a long time.

Yadea’s solution was to refactor ergonomics. At the beginning of the design of GN 3 series products, special consideration was given to ergonomics. The front 50 and rear 50 counterweights can maintain the center of gravity of the person in the center of the car. At the same time, Yadi has adjusted some details to make the riser fit the human body more; a lot of tests and adjustments have been done on the golden triangle of handlebars, pedals and buttocks. Whether it is a 1.8-meter tall boy or a 1.6-meter petite girl, you can ride comfortably for a long time.

It is worth mentioning that GN 3 also improves the experience through smart lamp language and newly upgraded TTFAR anti-skid tires. It is understood that the GN 3 series products are equipped with Yadea smart headlights, streamer turn lights and safety eye tail lights. This newly upgraded smart light language gives the vehicle a new experience; in terms of tires, this time Yadea TTFAR anti-skid tires are made of customized rubber materials, and the tread of the tire has been redesigned, which combines long battery life, grip, drainage, and skid resistance. In the wet environment, the tire has a better grip. Traditional products increased by 20%.

In the long run, vehicle intelligence has become the general trend of the two-wheeled electric vehicle industry. This time, YADEA Guanneng 3 is equipped with YADEA OS smart center, among which the smart sleep function is launched for the first time. Even if you forget to lock the car, as long as you leave for 2 to 15 minutes, the vehicle can automatically cut off the power supply, effectively preventing the loss of the vehicle. It can be said to be a very user-friendly design; Functions such as voice start, voice open seat, and voice car search further facilitate the control of the car owner, and do not even need a key.

03 Product competition to ecological experience competition

Benefiting from the demographic dividend, in 2013, there were more than 2,000 two-wheeled electric vehicle companies in China. In 2019, the number of two-wheeled electric vehicles in the market has exceeded 300 million units. For a long time, the homogenization of the two-wheeler electric industry has been relatively serious, and it is basically in a competitive state of price war and channel war.

The introduction of the new national standard has directly improved the competitive landscape of the industry. Today, the two-wheeled electric vehicle industry has entered a new game stage and has begun to evolve towards branding, lithium-ionization, intelligence, and networking. This also means that the competition between enterprises is no longer limited to a single technology or product, but the competition of the entire ecology and experience.

Wang Jiazhong, president of the domestic business group of Yadea Technology Group, once said that Yadea’s high-end development is a pyramid structure, the bottom layer is the improvement of product performance and technical route, and the upper layer is user experience and ecological construction. In the future, Yadea electric vehicles will complete the ecosystem of two-wheeled electric vehicles through users, vehicles and intelligent systems, reshape the user experience and become its core competitiveness.

From the perspective of the hardware industry, ecology and experience are the keys for Chinese companies to break through. Yadi’s play strategy is similar to the development trajectory of many hardware company brands.

At present, ICT companies such as Huawei, Baidu, and Xiaomi have entered the automobile industry, and Geely and Weilai have begun to deploy mobile phones. Although the way of doing things and the content seem completely different, they are essentially exploring and establishing their own complete ecology. Then, by mastering the ecology and the big data behind it, we can better iterate the products and let ourselves take the initiative in the development of the industry.

The release of Yadea Guanneng 3 opened the prelude to the ecological competition in the two-wheeled electric vehicle industry. In the future, the competition of brands will no longer be based on “one-shot freshness”, but the competition of comprehensive strengths such as technology, product quality, intelligence, sales volume, market share and customer satisfaction.

*Source of the header image: Yadi’s official website

This article is reproduced from: https://www.geekpark.net/news/304701
This site is for inclusion only, and the copyright belongs to the original author.