Young people who are accustomed to mobile phone screens are starting to return to TV sets

Original link: https://www.ifanr.com/app/1490581

Greatness is the eternal pursuit of mankind.

Don’t get me wrong, I’m not driving, I’m just stating the facts.

If you go to the Guinness Book of World Records, you will know that the human pursuit of the greatest never stops. The biggest buttocks, the biggest pumpkins, the biggest concrete bridges… The food industry is also the same. Obviously, cooking several tons of food in the biggest pot does not guarantee the taste, but there are always people trying to use the big pot to make the biggest local specialties. And the screens of digital products are getting bigger and bigger, and even if Apple pushes an iPhone SE 3, it has to face the situation that sales are not as good as expected.

It can only be said that when it is big, there may be no way to go back.

Watching video is probably one of the few areas where things go from big to small. After all, more and more rich content is in the app of the mobile phone, not in the program list of the TV station. The former can watch it wherever you want, while the latter needs to wait for advertisements and sit in front of the TV at a certain time to see what you want to watch. Under the blow of this dimensionality reduction, it is not surprising that users flock to small screens that carry apps.

In an era where efficiency is paramount, young people’s devices for chasing dramas have changed from TV sets to mobile phones, tablets, and computers. In any case, the TV in the living room used to collect dust. However, with the pursuit of user experience by young people, things are changing quietly, and young people are slowly returning to the TV.

Back in the living room, the young man turns the TV back on

If the experience of watching video on TV is still a lot worse than before, then users will definitely not sit in front of the TV obediently. An important reason why users are willing to go back to the living room is that they are used to watching the content already available in the mobile app on the TV.

iQIYI, Tencent Video, Youku, Station B, Mango TV, and even Douyin, which has exploded vertical-screen content, have all launched their own large-screen applications. That is to say, young people who turn on TV now not only have TV stations to choose from, but they are watching the same content as on their mobile phones. Choosing a TV is nothing more than an upgrade of the experience.

“Sister Riding the Wind and Waves 3” was launched, and I didn’t watch it during my lunch break, but waited until I got home at night to watch the long-awaited content with my boyfriend on Mango TV on the big screen. From my point of view, watching videos on a mobile phone or computer to eat dinner at the office is completely different from watching and eating while sitting on the sofa at home.

There is a very important reason that watching videos in the office is not a kind of enjoyment, and the workstation is so narrow that it cannot be used at all. Putting a mobile phone there, takeout also takes up space, and watching while eating is just to pass the time. So my favorite variety show movies are always watched on TV at night, and I can eat snacks while watching, which is very enjoyable. At noon, watch some short videos that are interesting but not necessary.

And after becoming a “Liu Genghong Girl” recently, I have more say in this. You have to follow the action, first of all, you must see the action clearly. Under the comparison of the screen size of the TV and the mobile phone, it is clear at a glance which is better. One is the convenience of being able to follow directly, and the other may have to constantly bend over and pause to stare at the phone to follow.

In order to facilitate the dance exercise, I also thought about casting the screen on my mobile phone, but I couldn’t find the entrance for a long time. Unexpectedly, in the end, I found Liu Genghong’s recording on the cloud audio-visual small TV on the TV side. You don’t have to look at the phone hard, the big screen can handle everything, and you can pause to adjust the rhythm of the exercise at any time, which is full of convenience.

In addition, exercise and fitness itself is a fat-reducing activity at home after meals. It is very natural to turn on the TV and do it on the yoga mat. This principle is the same as that of housewives using DVDs or following TV programs to exercise at first, but now young people are using station B to search for Liu Genghong, Saturday Ye, and Pamela.

Of course, all this has an important premise, that is, young people have TV sets. For students who are still living on campus and are not financially independent, mobile phones, Pads, and computer screens are the three-choice options, and TV sets are the only options that can be considered after renting a house.

Besides students, more and more users are buying TV sets.

The “2021 NEW TV Marketing Report” released by Miaozhen System directly stated that from 2020 to 2023, the number of smart TVs in China’s households is expected to increase from 266 million to 389 million, and the number of users will also increase to 1 billion. That is to say, I bought more TVs and watched more TVs, and the experience of going back to the sofa and watching dramas with my family came back.

The only difference is that you were watching Mango TV and Lychee TV back then, but now you are watching Galaxy Kiwi and Cloud Audio-Visual TV. Unlike the previous need to pinch points and wait in front of the TV, you can miss it, spend money on advertising (some don’t), and you can still have a barrage.

What a wonderful TV, the best background sound for dinner

Users are back on the couch, and streamers are rushing to TV stations. It’s hard to tell who comes first. It’s like the question of which came first, the egg or the chicken. No matter which one is the truth, there is some truth to it.

The content of TV applications brings audiences like old hens, and these “old hens” are also different. We have come to a comparative evaluation of these platforms from different aspects such as content richness and viewing experience. Let’s watch together See which platform suits you best.

Judging from the current mainstream platforms, TV-side applications are supported by enough content richness, and the overall content recommendation also has its own characteristics. For example, Kumiao Film and Television has a badminton section; the cloud audio-visual aurora homepage will also promote NBA-related videos; Mango TV mainly promotes its self-made variety shows; Huashu Xian Shi has a short video that specifically fits the horizontal screen, swiping videos; cloud audio-visual small TV has A classification that other platforms such as Animal Circle and Guochuang do not have.

From the perspective of TV dramas, the traditional Youai Teng is still strong; from the perspective of richness, the platform-based Youai Teng is far inferior to the creator’s ecologically solid B station; while Mango and Huashu Xianshi have self-made variety shows and short stories. The unique advantage of video.

In terms of advertising and viewing fluency, each platform is smooth, but there are more mature Galaxy Kiwifruit and cloud audio-visual aurora ads, allowing you to experience 90 seconds of “happiness” on TV, compared to Mango TV’s 45-second advertising. Less than more than less. Youku is surprising. Except for the out-of-screen advertisements on the startup page, they are very restrained. Of course, the most restrained ones are the cloud audio-visual small TV and Huashu fresh time without pre-screening advertisements.

The unevenness of these content and the different experiences of the platform allow users to make decisions.

For my colleague Xingxing, she said that using TV-side apps + mobile phone-side screencasting is her way of saving money. “There is no need to open a TV version of the membership. After downloading the app on the TV, it is enough to cast the screen. If you don’t download it, it is easy to freeze.”

However, the budget-conscious Xingxing is also a spectator on the road, and she uses more than one application. From “Hunting Crime Guide” to “Special War Glory”, from Lian Zong to “Sister Lang 3”, she basically follows the content. Sometimes the last TV series I was chasing ended, and the next variety show had not yet been found. I was looking for the drama while eating, and I might not be able to find it after I finished eating.

KK is a very loyal user. As a heavy user of Douyin herself, she once thought of watching Douyin videos on TV, so she specially downloaded Huashu Xianshi. But she found that this was simply not realistic. Her needs on the two platforms are different. Although the videos are matched in size, there is no longer the pleasure of swiping videos on TV. Currently, she only uses it to watch Liu Genghong.

Her friend Sui was amazed by her habit and said, “Isn’t it uncomfortable to watch in vertical screen?” In Sui’s opinion, watching vertical screen content on TV is extremely uncomfortable, and it is only suitable for mobile phones. After skipping “Compendium of Materia Medica” with her friends, she still returned to the cloud audio-visual small TV to brush Pamela, beautiful Paris, and burn fat…

Sui said that she would also watch “Dine” at station B, and the food video of the UP master is her first choice. “Even if I eat takeout, I feel like I’m eating delicacies from mountains and seas. Watching them (UP masters) cook and cook with rare ingredients, even if they fail to make a rollover record, is very good. The main thing is that these videos are not very long, and the length is moderate. , just enough to finish your meal.”

Watching variety shows, watching dramas, enjoying food, or even just watching while eating, users have a variety of needs on the big screen, including professional content such as film and television variety shows, as well as some lightweight content.

Personally, because I work a lot of overtime on weekdays, it is difficult to spare a whole block of time to watch movies or variety shows on weekdays, not to mention the 30 to 40-episode TV series. After chatting with KK, wake up, and other young colleagues, we found that even if the TV is turned on, everyone is getting more and more tired to open a variety show that often lasts for an hour or two. After all, there are not so many exciting parts. Aiyouteng’s film and television variety shows, if you want to enjoy them well, they will basically take up the rest time at night. What’s more, not every popular variety show is of satisfactory quality.

If you just want to watch 20 minutes of content while eating, the hand holding the remote control will be infinitely confused. There are not many platforms that can satisfy both the passing time and the immersive viewing experience. You need to watch documentary movies on the top, and you can watch a few minutes of wonderful videos on the bottom.

Xingxing also told me that she now uses the TV to watch UP master’s videos a lot. I have noticed that at this point, the content made by the UP master of station B can be an effective supplement. In addition to professional content such as film and television, the quality of a large number of UP main self-made content at station B is actually good, including the selection of topics that are more suitable for young people’s favorite content, technology car evaluation, beauty and fitness, often a few minutes to ten minutes. Don’t feel exhausted after all. These videos are of short duration and low consumption threshold, which are very suitable for light consumption before eating or sleeping, which is also one of the unique advantages of station B.

Of course, this undoubtedly puts forward higher requirements for the original service platform only on the mobile phone, because the users in front of the TV are very different. Platforms such as Station B, Mango TV, and iQiyi, which have most of their horizontal screen content, will also have more advantages when they enter the TV side. The video does not need to be changed from vertical to horizontal, and the migration cost is extremely low.

In terms of content richness, station B may be a more competitive platform in terms of long, medium, short and content richness. There are long documentaries and movies; there are Japanese dramas and fan dramas; and the short ones include vlogs and clips of UP masters. The fly in the ointment is that sports content is relatively small compared to iQiyi and Tencent. Only the FA Cup content may be difficult to satisfy sports fans.

However, an Arsenal fan who did not wish to be named said that he would also search directly on station B when he watched clips of “World Football” or some historical highlights, and the above resources were able to fully meet his needs. There are also many UP masters who will edit some football CP content, which is also not seen on other platforms.

The existence of the UP master has given Station B a richness that other platforms can’t match. Beauty, animals, daily life, funny, film and television… The rich and comprehensive high-quality manuscripts are not necessarily available for other platforms to spend money on. In addition to these user-made content, platforms such as “A String of Life” integrated nationally created content also contributed to long-term retention of users.

The money that should be spent is spent, and the platform ecology of “no money” creates diverse content. The content is rich, and the B station, which relies on the UP master to reduce the production cost, is small and broad. The fans of the UP master eventually became the fans of station B, and these fans stayed on the platform and began to pay attention to more fields on the cloud audio-visual small TV, everything was appropriate.

On the other hand, the expansion of the screen has led to an increase in the resolution of the content. And those applications that originally launched 4K and Dolby Atmos have also become the biggest winners of this batch of TV-side competition. 4K is a “standard” for domestic video platforms, but when it comes to TV, the real 4K and fake 4K are really clear at a glance, and the contrast is tragic. Station B, which has laid out 8K ultra-high-definition video and Dolby sound in content in advance, and iQiyi, which laid out 5G+8K+VR video last year, will definitely be able to take the first step. After all, a screen with dozens of inches cannot accept mosaic.

When we refer to overseas streaming platforms, the accompanying pictures are mostly pictures of users turning on the TV with the remote control. This actually shows the compatibility of streaming media and TV. Platforms such as Disney and Netflix have long been “fighting” on TV. Chinese platforms have also started Battle ahead of schedule, but now the war has also escalated.

From black and white TV to cable TV, large-screen TV to smart TV, and even slowly extending to home theater, TV sets record the “consumption upgrade” of our lives. Not only are the colors brighter and the screen bigger, we’re also more in control of what we’re watching.

This is an irreversible process.

The color is already available, and the TV has become a big TV factory. The next “online TV station” is to put the already rich content on the TV, and these TV stations are still being updated rapidly.

Over the years, “Happy Camp” has been suspended, “Hundred Schools Forum” has disappeared, and even the most popular programs on TV stations (such as “Sister Lang”) have a time difference of a few minutes online and TV. But it’s not that the content online is better, but the content of the streaming media platforms that are rolled to the extreme is indeed more attractive.

When the streaming platform went back to the big screen that people prefer, it seemed to me that the phrase came to my ears:

Congratulations to Niu Colu and Zhen Huan returning to the palace!

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