Recently, Zhiming Technology, a cross-border e-commerce company, completed an angel round of financing of US$4 million, which was invested by GLP Star Rock Ventures. This round of financing will be mainly used for market expansion and supply chain construction.
Founded in September 2021, Zhiming Technology Co., Ltd. is headquartered in Hangzhou. It is committed to building a lifestyle brand, HomingDay, positioned as the “yearning for a better life” of the new middle class in Southeast Asia. The company has entered the Thailand, Malaysia and Singapore markets and plans to expand to more countries.
In response to the market demand of middle and high-end consumer groups in Southeast Asia, Zhiming Technology has created a lifestyle brand HomingDay, which is based on the behavioral habits, category trends and touchpoint preferences of the new middle class to build a brand market for people and goods. HomingDay’s product categories include kitchen, storage, bathroom, outdoor, etc., through differentiated supply to avoid low-cost vicious competition, and through the scene-based operation of independent stations, link with consumers and develop brand mentality. The independent station is also the main sales channel of HomingDay at present. The consumers are mainly 25-45 years old, and women account for about 70%. The average customer unit price and stay time exceed the market average. In addition, the company also operates multiple e-commerce platforms to attract traffic. .
Gu Xuemei, CEO of GLP Alpha Incubator and Managing Partner of Xingyan Venture Capital, said: “E-commerce is essentially the efficient and accurate matching of people, goods, and markets. On this basis, the Zhiming Technology team further builds a scene-based e-commerce market and is suitable for user value. and gradually form and improve the brand and category mentality. In business, Zhiming Technology actively integrates into new media and conducts in-depth exploration and linking of users’ emotional value; in technology, it uses big data and algorithms to achieve efficient feedback closed-loop So as to help the growth of the business. I look forward to the Zhiming Technology team using its rich experience and unremitting efforts to explore a better life with Southeast Asian consumers.”
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