36氪 was informed that “Zhiqingyun”, a cross-platform business collaboration SaaS service provider, has recently completed a Pre-A round of financing of 10 million yuan. This round was led by the parent company of DSLINK, Hangyi Network, followed by ZJE Equity Investment Fund. The amount will be used for product research and development investment and new business development.
“Zhiqing Cloud” was established in September 2021. At the beginning of its establishment, as an enterprise service provider of DingTalk platform, it is committed to solving the diversified needs of internal management of enterprises and collaboration scenarios of external business personnel, the most important of which are applications and platforms. data fusion requirements.
One year after its launch, “Zhiqingyun” was upgraded to become a gold medal service provider of DingTalk. In October 2022, “Zhiqing Cloud” was included in the list of public cloud and digital services in Putuo District. Under the ecological resources of Alibaba Cloud and Dingding, it provides digital service solutions for the government and enterprises in the park with an innovative service model.
Based on the DingTalk platform, “minimize” to solve the problem of data collaboration
According to data just released by QuestMobile, in September 2022, the MAU (monthly active users) of multiple collaborative office applications in the domestic market reached a new high this year. Among them, Dingding ranked first with 220 million MAUs, which still has a large user advantage compared to the 110 million MAUs of corporate WeChat and 8.4 million Feishu. Based on the platform service strategy, choosing Dingding as the main system base can help “Zhiqing Cloud” to better open up the market for enterprise services.
In terms of product technology form, “Zhiqingyun” is based on cloud native, and provides cross-platform information aggregation, office collaboration, data fusion and other capabilities through standardized products combined with micro-services.
“Now basically every enterprise is already using various information systems, the challenge is no longer how to start digital transformation, but how to adapt to digital transformation from business.”
Ma Li, founder of “Intelligent Cloud”, told 36氪 that enterprises often face the following challenges in the process of digitization:
First of all, since users are the core of the business, the digitalization of enterprises should also be carried out around users, but in fact, users’ usage habits will not actively adapt to the advancement of digitalization. For example, in the communication with external personnel or users, it is difficult to present all information on the same management platform. Many people are used to simple communication on WeChat, but most enterprises’ own business management platform is not WeChat. How to realize the data aggregation of the two and complete organizational management and data aggregation without affecting user habits too much has become one of the biggest difficulties in current digitalization.
Second, how to be truly data-driven. This is reflected in the fact that the market penetration rate of the ERP information system has been very considerable. A large amount of data has produced benefits such as user behavior analysis and business insight. At the same time, it has also brought about the problem of data islands, which makes the data fusion between platforms particularly important. .
The third challenge comes from how to connect internal and external resources and build a digital collaborative ecosystem. Generally speaking, C-side scenarios can be consumer-oriented, outsourcing, third-party, part-time and other scenarios, or other commercial entities, such as various e-commerce platforms where individual users gather. In actual contact and cooperation, Party B and Party C who serve Party A are likely to use different management platforms, and even the upstream and downstream of some third-party service scenarios do not have their own management platforms, but are independent individuals. , how to help these scenarios and ecology achieve efficient synergy, has a very important ecological value.
The emergence of “Zhiqingyun” is precisely to solve these three pain points.
Based on the comprehensive utilization of the original information platform of the enterprise, “Zhiqing Cloud” can help users choose a more targeted enterprise management collaboration platform, aggregate and integrate the original information, and precipitate effective data through data governance and analysis. , to build a low-cost business collaboration architecture. For example, “Zhiqingyun” has created its own mini program with basic collaboration capabilities in WeChat groups to access management data to the management center of the enterprise. Among them, the current openness, maturity and ecology are the most A good Dingding platform is the main one. With the support of the collaboration scenario where the front and back ends are separated, business departments can still conduct user operations through the previous community, while the management center of the enterprise can focus more on data processing with a clear division of labor.
“Minimizing changes to the company’s original operating model and commercialization scenarios is also the easiest to accept.”
Positioning the B2C scene to be the “minimum cube” that connects ecological forces
“Traditional large-scale OA or enterprise management platforms focus on being large and comprehensive, with all functions and applications readily available, and at the same time bring a lot of learning costs to business personnel.”
Based on the “breaking” thinking under this current situation, “Zhiqingyun” chose to be a small and beautiful SaaS. “It’s not that the more functions, the better, or the more complete the scenarios, the better. It’s a real-time focus on which modules are currently lacking in management collaboration.”
Adhering to the service concept of “checking and filling vacancies” in enterprise management at the lowest cost, “Zhiqingyun” combines the existing 300 micro-service underlying modules and builds the product logic of building blocks to create a “minimum cube” for enterprise management. “.
In terms of business model, in response to the needs of enterprise data security and customization, “Zhiqing Cloud” provides privatized deployment and SaaS deployment methods. The standardized product is priced at 9,800 yuan, and the annual customer unit price is about 20,000 yuan. Repeat purchases rate reached 60%. In terms of customer positioning, it adopts a service strategy of advancing both pan-industry and some vertical industries. At present, it has accumulated benchmark customers in the chain business, construction engineering, manufacturing, medical industry and other industries. At the same time, it is promoting cooperation with Alibaba, DingTalk and the government The GEB cooperation model has established cooperation with many parks in Shanghai and signed a strategic cooperation framework.
In terms of team, the core team members of “Zhiqingyun” come from the IT enterprise service track, leading consulting companies, etc., and have more than ten years of experience in the information industry and software R&D management. The technical team focuses on cross-platform data connection, aggregation and visualization render.
“The market prospect of PaaS products is undoubtedly very broad, but compared with openness and ecology, these platforms often ignore the data exchange and aggregation between platforms. We see potential opportunities.”
One year after its launch, the number of enterprise customers of “Zhiqing Cloud” has exceeded 2,000. In the future, “small and beautiful” SaaS service providers like “Zhiqingyun” will grow together with the ecological power of domestic mainstream collaboration platforms such as Dingding, and “break” the way enterprises choose different collaboration platforms by means of third-party connections Data silos formed later.
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