Text | Qin Ming; Editor | Shi Yaqiong
36氪 was informed that “Sada Intelligence”, a digital and intelligent service provider for the construction machinery industry, recently completed tens of millions of yuan in Series A financing, exclusively invested by Xintian Venture Capital. This round of funds is mainly used for the research and development and iteration of the digital and intelligent product line of tower cranes, the construction of the digital and intelligent platform for the tower crane industry, and the expansion of the channel network. Continuous investment in core technologies such as intelligent control.
“Sada Intelligence” was established in 2018, focusing on the Internet construction of the construction machinery industry. The company integrates SaaS software development, intelligent hardware research and development, product sales and service, and provides a full-process digital and intelligent overall solution for all participants of construction machinery. The core products include tower crane operation management system, tower crane safety Dismantling monitoring system, general contractor tower crane business management service platform, property rights tower crane business management service platform, etc.
The founding team of the company is composed of industry experts and university professors. The core members have more than 10 years of experience in the industry and professional fields. Founder & CEO Wang Wencheng, with more than 20 years of experience in the construction industry informatization, a serial entrepreneur.
From the perspective of the entire construction machinery industry chain, the upstream is the construction machinery manufacturer, and the representative enterprises include XCMG, Zoomlion, Sany Heavy Industry, etc., responsible for the design, production and sales of construction machinery; the midstream is the construction machinery leasing enterprise, Responsible for the purchase, leasing, maintenance, etc. of construction machinery and equipment; the downstream is the general contracting enterprise and project of the construction, and the user of the equipment, which assists the construction process by renting machinery and equipment.
Founder & CEO Wang Wencheng said that the domestic construction machinery industry market is huge, consisting of more than ten categories such as lifting, excavation, earthmoving, and pavement, and tens of millions of equipment. The digital-intelligence construction of construction machinery and equipment is in its infancy, and the market of tens of millions will generate huge digital-intelligence business opportunities.
“Sada Intelligence” chooses the digital intelligence of the tower crane industry as the entry point. There are three core logics:
First, tower cranes are the core machinery in the field of housing construction, with the largest scale of nearly 500,000 units, 190,000 related enterprises, and more than 2 million industry-related employees;
Second, safety management is the core pain point of the tower crane industry. Hundreds of tower crane safety accidents in China each year cause a lot of loss of life and property, which is the focus and persistent problem of government, industry and enterprise management. Digital technology is solving these problems of great value;
Third, intelligent construction is an inevitable trend in the development of my country’s construction industry. As the core machinery in the field of housing construction, the digital and intelligent construction of the tower crane industry is the core content of intelligent construction. The “14th Five-Year Plan” of the Ministry of Housing and Urban-Rural Development of China also clearly Intelligent tower cranes are the development direction of the industry.
“Sada Intelligence” has been laid out layer by layer from the digital closed-loop of tower crane safety to the digital closed-loop of tower crane industry, and continued to promote business development from research and development to the market.
First, focus on the core pain points of the industry, and realize the digital and intelligent closed-loop management of tower crane safety. For tower crane safety management, around the leasing parties, we provide digital and intelligent products such as tower crane operation safety monitoring, installation and dismantling safety monitoring, and body maintenance inspection. The digital and intelligent automatic identification, analysis, alarm and control of hidden dangers and risk sources can solve the industrial status quo of frequent tower crane safety accidents. At present, the company has initially completed the tasks of this stage in the product portfolio;
Second, realize the digital and intelligent closed-loop management of tower crane hoisting operations, and realize the digital and intelligent closed-loop hoisting from hoisting planning, execution, analysis and BIM integration, helping enterprises reduce labor and costs, and improve production efficiency;
Third, the stage of industrial digitalization. To provide construction enterprises with digital management of the whole process and all elements of tower cranes from entry to exit, and to provide leasing enterprises with a closed-loop digital and intelligent life cycle of tower cranes from purchase to scrap, and to establish electronic files for the life cycle of tower cranes;
In the future, the data interconnection of the tower crane industry will be realized, and the secondary growth curve will be sought, which mainly includes industrial value-added services such as online leasing of industrial equipment, insurance and finance, trading of new and old equipment, and accessories trading.
At present, “Sada Intelligence” basically realizes digital closed-loop management of tower crane operation safety, body safety, and installation and dismantling safety, supports automatic identification and analysis of the main hidden dangers and risk sources of more than 80 types of tower cranes, and forms a group tower operation collision, operation surface There are more than 200 AI intelligent scene algorithms in more than 30 categories, such as dangerous intelligent identification, tower crane verticality, and tower crane intelligent control, which greatly guarantee the safe operation and management of tower cranes.
In terms of business model, the company meets the procurement needs of different customers in different scenarios through a combination of various business models such as SaaS subscription services, smart hardware sales and leasing . Manufacturers such as Pinming Co., Ltd., Hefei Jialian, and Wanxiang Zhilian are all players. Wang Wencheng told 36氪 that the online rate of “Sada Smart” products exceeds 85%, and the customer repurchase rate exceeds 90%. It has a relatively complete tower crane in the industry. The digital and intelligent product matrix has strong market competitiveness.
In the past 3 years, the company’s products have served more than 10,000+ tower cranes and participated in 2,000+ engineering projects. The current customers mainly include China Construction First, Second, Third, and Eighth Bureaus, Beijing Construction Engineering, Beijing Urban Construction, Beijing Housing and Urban-rural Development, China Railway Construction Engineering, Zhongtian Construction, Chengdu Construction Engineering and other leading construction companies.
On the market side, the company has formed two iconic sample markets in Beijing and Singapore. In these two markets, the market share of the tower crane operation management system of “Sada Smart” exceeds 80%, and the marketing of 9 cities in 6 regions including Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, Chengdu-Chongqing, Northwest and Southeast Asia has been preliminarily completed. The layout of the service network.
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Related events
- “Sada Intelligence” received tens of millions of yuan in Series A financing, and SST Ventures exclusively invested 2022-08-10
- Yihong Intelligence received tens of millions of yuan in Series A financing, led by Yuandu Ventures2018-08-28
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