Original link: https://codechina.org/2022/10/two/
Although 996 is prevalent in the IT industry, it is actually not the most ruthless industry in overtime. My wife Nanzi has worked in several advertising agencies, and one of them has to be home after 12 o’clock almost every day. Another more famous Japanese advertising company is even more exaggerated. When she is there, it often takes 2-3 o’clock to get home, and sometimes it just arrives after 5 o’clock in the morning.
Although overtime is so serious, I talked to her and we both thought that it was not really that busy at work now. Take the advertising company that arrives home after 12:00 every day. In fact, it is very leisurely in the morning and not busy in the afternoon. However, Party A often puts forward some revisions before get off work in the afternoon, and their leaders often attach great importance to them and require that they be done overnight, and they will be sent to Party A as soon as they go to work the next day. Therefore, they often get busy when they get off work.
So did that Japanese company. Her immediate boss is a strong woman and an energetic leader. She has never been to the company before 2 pm, but she wakes up very early in the morning. She either goes to the client’s company for a meeting in the morning, or accompanies the client to eat at noon. When I arrived in the afternoon, the company began to arrange the top instructions of the client, and then watched them do it one draft at a time, often overnight to complete it. But what about before the strong woman arrives at the company? There really isn’t much to do, basically just do whatever you want.
In fact, to some extent, this is due to the credit of a sub-industrial and technological revolution. Today, human beings do not have to work so hard to get enough food and clothing. Of course, the stress may be increasing.
Therefore, on the one hand, many people feel that they are getting busier and busier, and they are so busy that they do not know what they are doing.
On the other hand, you actually count which apps spend the most of your time. They are often not work-related apps, but fragmented social and entertainment apps.
No matter how busy you are on the surface, you will never forget to rant about bosses, colleagues, pig teammates and ignorant Party A on Weibo. No matter how tired you are, you never forget to brush your Moments. No matter how many times you delete Douyin, you will install it again in the end, and then inexplicably half an hour, it will disappear in an hour.
We need to fragment social and entertainment because in reality most people are empty right now. Need to be very busy on the surface, but many times, 2-3 hours a day is enough when you really need to be productive. But you can’t go to work at 9 in the morning and leave the company at 11. You are not waiting for Party A’s information, you are waiting for the opinion of the leader, or you are waiting for the progress of your colleagues, or you are waiting for your inspiration and good mood that have not come for a long time.
So you need fragmented socialization and entertainment to pass the emptiness of waiting, and a lot of brainless entertainment to soothe your unhappy mood.
But no amount of fragmented socializing and entertainment can really solve emptiness and unhappiness. This is just a compensatory mechanism, just like people who suffer in life and school may become addicted to gambling, games, and drugs, but these things cannot solve life and academic problems, but will bring more Same problem.
So people are more and more alienated, and they like short, exciting and direct things more and more.
Therefore, in the WeChat Moments, you only click on the headline party, and if you look at it, it has no effect. You swear at the headline party, and then click on another headline party.
Therefore, a very uninhibited post on Weibo looks fine and interesting. In fact, if you think about it a little, you will know that such a joke is mass-produced. But you don’t care, you are arguing in the comments section with people who disagree with you on this matter.
So, you are obsessed with watching all kinds of young ladies twisting and turning on Douyin, and you are obsessed with three-minute movies, TV, and books.
Then, you do not realize that you have silently entered the trap of traffic and the bubble of information.
There is a scene in the movie “Escape from the Clone Island”. Countless clones with blank brains that have just been produced lie on the operating table, their eyes are opened by the machine, and a screen is hung above their heads. Brainwashed content. Let them believe that there is a paradise, and let them think that their ultimate goal is to win the lottery and live in paradise (actually, being pulled to their own body and being an organ provider).
Today, most people who are indulging in fragmented social and entertainment are very similar to this scene. The only difference is that Clone Island is forcing you to be brainwashed for your organs. Today, however, we are in order to solve the emptiness, boredom, loneliness and cold, in order to relieve unhappiness, and actively accept the brainwashing of the constant fragmented content. The sole purpose of the producers of this fragmented content is to keep us addicted and keep us wanting to keep consuming such content.
This is actually the entertainment of the new age to death.
This is the fate of most people.
But there is still another kind of person in this world.
Of course they also know that instant sensory stimulation, short and simple information, easy-to-understand information, has its charm. They certainly also know that the various fragmented social and entertainment apps based on modern recommendation systems have powerful addictive capabilities.
But they still like to do in-depth reading, like to watch complete movies, complete TV series, and pursue first-hand information, rather than eating other people’s chewed buns.
Gradually this has divided into two completely different types of people.
In fact, information asymmetry will always exist and cannot be resolved. Human society has tried countless times to solve this problem. In the past 400 years, human science and technology have advanced by leaps and bounds, and society has continued to develop and become more and more civilized. The literacy rate is getting higher and higher, the illiteracy rate is getting higher and higher, and even the number and proportion of the population with higher education is increasing.
But information asymmetry will still exist for a long time.
In this era, there are fewer and fewer illiteracy, but the information asymmetry between the illiterate and intellectuals still exists. The performance is different, and now it is manifested as the information asymmetry between those who are brainwashed by fragmented information and those who absorb deep information.
As for what you want to do, I think it’s still a free choice. You can of course choose the easy, simple, joyful thrill of being immersed in a sea of fragmented information.
Of course, you can also choose to continue reading, writing, deep learning, continuous thinking, pain and happiness…
This article is reprinted from: https://codechina.org/2022/10/two/
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