Original link: https://www.williamlong.info/archives/7020.html
On December 13, the Baidu APP officially launched the “epidemic index”. In many cities, users can learn about the real-time developments of the epidemic situation by querying keywords such as “region name + epidemic situation”, such as “Beijing epidemic situation”. Baidu APP has 634 million monthly active users, and Baidu Search responds to billions of search requests every day; Baidu Health is one of the most important one-stop health platform entrances in China. Based on this, the “Baidu Epidemic Index” will help to gain insights into the public’s attention and health status to the epidemic from the perspective of big data, or provide an important reference for the future trend of the epidemic.
Since the release of the “New Ten Measures”, many places across the country have further optimized and adjusted policies and measures related to epidemic prevention. At the same time, the public’s demand for authoritative information related to epidemic prevention has surged. Baidu APP launched the “epidemic index”, which innovated and upgraded Baidu Search, Baidu Health and other capabilities closely related to the public. It is understood that this function will use Baidu AI, big data and other technologies to continuously iterate to better help the whole people fight against the epidemic scientifically.
“Baidu Epidemic Search Index”: It can reflect public concerns in real time
The Baidu Index has always been a “barometer” that reflects public life. The Baidu epidemic search index, which focuses on epidemic information, directly reflects the public’s attention to the epidemic. It is reported that the Baidu epidemic search index can clearly reflect the public’s search attention and continuous changes in the demand for new crown symptoms and epidemic prevention materials through the data line chart.
The Baidu epidemic index covers more than 360 cities across the country. Changes in the index can be found in Beijing, Shijiazhuang, Baoding, Xingtai and other places that have received much attention recently, and related trends can also be seen in some cities that have received less attention. Wide urban coverage and real-time data changes may provide scientific reference for the study and judgment of epidemic trends.
As of the end of September 2022, Baidu APP monthly activity has reached 634 million. Some analysts believe that, compared with other data sources, Baidu search engine data has stronger immediacy, reliability, and extensiveness. The use of search engine data to monitor and predict economic trends, popular culture, and epidemic development has been around for a long time. Many domestic and foreign papers have confirmed that search engines can well reflect the development of epidemics including the new crown.
“Baidu Health Consultation Index”: Perceivable public health trends
In order to help netizens better cope with the epidemic, the “epidemic index” launched on the Baidu APP also includes the “health consultation index”. The related index is formed by counting data such as the number of local Internet users’ consultations on respiratory medicine in Baidu Health. Help relevant departments and netizens perceive the overall trend of the city’s epidemic situation and take protective measures in a timely manner. At the same time, the “Epidemic Index” page also has various guidelines and medicines to help people prevent epidemics. After the release of the “New Ten Measures”, the concept of “everyone is the first person responsible for their own health” has gradually become the mainstream. Baidu can provide a scientific epidemic prevention. One-stop service.
It is reported that Baidu Health has provided health consultation services to more than 200 million people. Since the outbreak, Baidu Health has launched the free clinic channel of the new crown protection center, which cooperates with experts from tertiary hospitals to provide 7 * 24 hours of online response, ask doctors in 9 seconds, and answer patients’ questions in a timely manner. These health consultation big data also provide the most direct and powerful basis for estimating the epidemic index.
Since the continuous optimization of the epidemic prevention and control policy, Baidu quickly responded to the new epidemic prevention policy and actively launched a number of epidemic prevention services. In addition to launching the “Epidemic Index” special page, Baidu also provides multi-scenario epidemic prevention services including epidemic maps, self-protection guidelines for epidemic prevention, and a list of standing medicines to help users carry out scientific and effective epidemic prevention. At the same time, there are also one-stop health management services such as 24-hour expert online free consultation, purchase of new crown epidemic prevention materials, and Baidu health self-test. At present, my country’s epidemic prevention and control has entered a new stage, and the general public still needs to do a good job in personal protection. Baidu will continue to launch epidemic prevention-related products and services to help the whole people scientifically prevent the epidemic.
Source: Guangming.com
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