Recently, under the guidance of the General Office of the Ministry of Agriculture and Rural Areas and the Policy and Regulations Department of the National Rural Revitalization Bureau, the China Agricultural Film and Television Center and the China Poverty Alleviation and Development Center jointly hosted the Sannong Characters Promotion Event in Beijing. Deputy Director of the Culture and Tourism Bureau of Yili Kazakh Autonomous Prefecture, Xinjiang Jiaolong won the “2022 Sannong Person”. “What I feel is not only the honor, but also the heavy responsibility on my shoulders.” He Jiaolong said that he hopes more friends can understand that public officials’ short video live streaming is not just for show, it is not not doing their job properly, it is a new New formats and new channels that can promote local economic development under the economic form are the boosters that turn green mountains and green waters into golden mountains and silver mountains in remote areas. He Jiaolong used 8 hours of rest time outside of working hours every day to lead the team to fight together. In more than two years, he has jumped from a live broadcast “Xiaobai” to an “Internet celebrity” with more than 4 million fans. Up to now, the sales of her live-streamed agricultural and sideline products have exceeded 210 million yuan, driving more than 2,300 local direct employment.
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As long as its purpose is to “serve the people”, no matter what form it takes, it can be considered.
Live streaming is just a way of marketing commodities. In recent years, we often see the top leaders and second leaders of townships, districts, counties, and even cities personally live broadcasting goods to help farmers. Some high-traffic ones have indeed promoted farmers. It also has a good reputation among the people.
It is undeniable that as a public official, it is better to do essential work. As for the responsibilities of each position, I believe there will be clear regulations. If the essential work is not completed due to live streaming, it is also inappropriate. Live delivery of goods may cause some economic problems, and it is also where leading cadres need to be cautious.
As public officials live broadcasting goods has become a trend, I believe the country will also issue some guidelines on this to make this behavior more standardized.
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