On January 28, Tencent Location Services used big data to observe travel situations such as returning home, returning to the city, and traveling during the Spring Festival. Big data shows the national travel choices during the Spring Festival holiday of the Year of the Rabbit, which to a certain extent reflects the new trend of national travel compared with the past three years.
Urban population migration: the mobility of first- and second-tier cities has increased significantly, and the flow of people in some railway stations may nearly double
In the past three years, due to factors such as local return home management policies, celebrating the New Year on the spot during the Spring Festival has become the choice of many people. Tencent’s location-based service selects first- and second-tier cities such as municipalities directly under the Central Government and provincial capitals to observe the population flow during this year’s Spring Festival holiday.
According to big data, Chengdu, Guangzhou, and Chongqing have become the three cities with the highest mobility, with both emigrating and immigrating populations at the forefront. The population mobility of cities such as Xi’an, Shanghai, Shenzhen, Zhengzhou, Beijing, Changsha, and Hangzhou is also high. Ranked high in first- and second-tier cities. In addition, the total number of people who moved in and out of the above-mentioned cities increased compared with the same period last year, and the number of people who moved out of cities such as Beijing and Hangzhou increased significantly.
The increased mobility of urban populations means busier transport hubs. Big data shows that during the Spring Festival, Guangzhou South Railway Station, the largest railway station in Asia, became the busiest railway station in the country, followed by Shenzhen North Railway Station, Chengdu East Railway Station, Chongqing North Railway Station, Changsha South Railway Station, Xi’an North Railway Station, and Zhengzhou East Railway Station. . 
In terms of airports, Guangzhou Baiyun International Airport, Chongqing Jiangbei International Airport, Shenzhen Baoan International Airport, Kunming Changshui International Airport, Shanghai Pudong International Airport, Beijing Daxing International Airport, etc. are also among the best among popular airports. Among them, the passenger flow of most popular train stations and airports has increased significantly compared with last year, and some core transportation hubs have even nearly doubled. 
The increase in population mobility has also allowed “fireworks” to continue to rise, driving urban consumption to pick up. Tencent location service has observed more than 30 popular shopping malls in Beijing, Shanghai, Guangzhou, and Shenzhen. Among them, Beijing Huiju Center, Guangzhou Zhengjia Plaza, Shenzhen Qianhai Yifang City, and Shanghai Nanxiang Impression City MEGA have become the most popular shopping malls. A popular shopping and consumption place in the city.
South 5A-level scenic spots “favored” West Lake Lijiang and other people flow soared
During the 2022 Spring Festival holiday, many places advocate local festivals. Affected by this, the enthusiasm for inter-provincial and long-distance travel during the holiday has significantly decreased. However, with the introduction of various policies and measures to benefit the people, cultural and tourism consumption continues to pick up.
Big data shows that among the hundreds of well-known 5A-level scenic spots across the country, Nanjing’s Confucius Temple Qinhuai Scenic Belt, Hangzhou West Lake Scenic Area, and Lijiang Ancient City have become the most popular 5A-level scenic spots, attracting many tourists to visit. Shenzhen Overseas Chinese Town Tourist Resort, Hengdian Film and Television City, Wulong Karst Tourist Area, Lijiang Scenic Area, Jiuhua Mountain Scenic Area, and Mount Tai are also the main tourist destinations for everyone to choose during the Spring Festival holiday. Among the above-mentioned popular 5A-level scenic spots, the passenger flow of many scenic spots has increased compared with the same period last year, among which the traffic of West Lake Scenic Area and Lijiang Ancient City has increased rapidly.
Mountaineering and overlooking have also become a choice for many people to relax and exercise during the Spring Festival holiday. Among the famous mountains in 5A-level scenic spots, Mount Jiuhua, Mount Tai, Mount Zhong, Mount Emei, Mount Wutai, Mount Wudang, Mount Putuo and other well-known mountains and rivers have become popular check-in spots, and the popularity has increased significantly compared with last year’s Spring Festival.
It can be seen from the geographical distribution of popular scenic spots that most of the popular 5A-level scenic spots are mainly concentrated in the southern region. Before the Spring Festival holiday, the Central Meteorological Observatory announced that during the Spring Festival, the temperature in most parts of the north was low. Perhaps the low temperature affected the willingness of northern residents and foreign tourists to travel to northern scenic spots.
The popularity of museums in the Forbidden City and Terracotta Warriors has soared
With the arrival of the Year of the Rabbit, museums across the country have launched a series of activities to celebrate the New Year in museums. The activities featuring rabbits are full of “New Year flavor”. At the same time, some museums also hold colorful activities such as lantern festivals, temple fairs, and Hanfu night shows. The school will be greatly improved in 2022.
According to big data, Wuhou Temple Museum, Terracotta Warriors and Horses Museum, Palace Museum, Sanxingdui Museum, Zigong Dinosaur Museum, Jinsha Site Museum, National Museum of China, Chengdu Dufu Thatched Cottage Museum, Shaanxi History Museum, Hubei Provincial Museum, etc. have become popular museums for the Spring Festival in 2023 Among them, the Palace Museum and the Shaanxi History Museum in Xi’an, the “ancient capital of the Six Dynasties” and the Qinshihuang Terracotta Warriors and Horses Museum nearby, have seen a significant increase in popularity.
Big data shows that red museums, memorial halls, and scenic spots are still popular attractions during the Spring Festival. At the beginning of the new year, Shaoshan Comrade Mao Zedong Memorial Hall, Xibaipo Memorial Hall, Ruijin Central Revolutionary Base History Museum, Sun Yat-sen Former Residence Memorial Hall, Comrade Liu Shaoqi’s Former Residence, Deng Xiaoping’s Former Residence Exhibition Hall and other red scenic spots The Museum and Museum welcomed a large number of tourists, and the popularity has been greatly improved compared with last year.
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