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On May 7th, Amazon’s voice assistant Alexa was once popular in Silicon Valley and became the standard configuration of many products. But Alexa has underperformed in recent years, suffering layoffs and cost cuts. At the same time, OpenAI’s ChatGPT technology has become a new focus, and Amazon rivals Microsoft and Google have launched their own voice assistant products.
In order to restore the decline, Amazon plans to use ChatGPT technology to transform Alexa, making it smarter, more interesting, and more profitable. According to Businessinsider, internal documents reveal that Amazon CEO Andy Jassy (Andy Jassy) has an ambitious goal, which is to make Alexa become like thinking instead of extracting information from a database. The best personal assistant ever”.
Specifically, Amazon wants to give Alexa more innovative features for entertainment, including more conversational video searches, personalized recommendations, and more interactive story and news reading capabilities. For example, if a user is looking for a show similar to Netflix’s “Paris Lovers” but less fashion-focused, Alexa can recommend Amazon’s homemade “The Marvelous Mrs. Maisel” and give reasons for recommending it. If the user wants to know more about the recommended program, Alexa can give a one-sentence summary and play the trailer on the device with the screen, and the user can directly play the program on the TV through voice commands.
In another example, if a user asks, “What should I watch tonight?”, Alexa can suggest options based on past search results. Users can further narrow the search, such as “not too romantic” or “Oscar-winning movies.” When the user finishes watching the movie, Alexa can also follow up and provide the user with discussion boards, short films, interviews with actors, and more.
In addition to video search, Amazon wants Alexa to provide better news summaries and Q&A content. According to the document, Alexa can “present users with a personalized list of news highlights and help users drill down into each story by retrieving relevant news and information.” After the story, ask how many wolves there are in Washington state, and Alexa can give you the answer and recommend a podcast about an endangered wolf species.
Amazon also plans to roll out a new Stories feature aimed at home users. In one scenario described in the document, Alexa was able to create a story about “Mittens, the first cat to ever go to the moon” based on an 8-year-old’s request for a “cat and the moon” story. cat)” bedtime story. If a child is playing with an Olaf toy, the Echo Show device with a screen can recognize it and add the Disney character to the story. It can also make stories more interactive, such as letting children participate in creating stories or generating concept maps on the Echo Show screen. The document also mentions cooperation opportunities with companies such as Disney and Lego.
All of this appears to be part of Amazon’s drive to boost Alexa’s revenue potential. IT Home noticed that in last week’s earnings conference call, Jesse said that Amazon has sold more than 100 million Alexa-equipped devices worldwide, and mentioned that the company is building a “bigger, more versatile, and more powerful “‘s large language model as the basis for Alexa.
“I think it’s going to dramatically accelerate our vision of being the best personal assistant in the world,” Jesse said last week. “I think there’s a big business model behind it.”
Source: IT House
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