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Your domain reputation is a score that determines how email systems decide what they’ll get into users’ inboxes. Basically, your domain reputation is a measure of the health and legitimacy of your domain. Your domain name is your web address. So “your company” .com or .org or whatever name you use is your domain name. Even if you separate your web hosting from your email service, your emails usually come from that domain name. The reputation associated with your URL will apply to all emails from that URL. How to Build Your Domain Reputation You should always avoid emailing people who haven’t specifically chosen your brand message. You should establish a proper email cadence to control your volume and consistency. Build your email marketing slowly
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