Chuangyebang was informed that on April 20, ZEYA, a hard soda sparkling wine brand (hereinafter referred to as ZEYA), announced that it had completed a seed round of financing led by Camus Yuanliu, a subsidiary of the French Camus Wine Group, with a financing amount of hundreds of dollars. million.
This round of financing will be used for brand building, channel building and product development.
The parent company of ZEYA Soda was established in June 2020, and the brand officially started operations in February 2021. Its products use a gluten-free blending process that blends soda and vodka. The product formula is made with a special blend of erythritol and stevia to create a balanced sweetness with zero sugar.
At present, its products include cans series mainly for online channels and bottled sparkling wine series for offline channels. The cans are available in four flavors: cucumber, white peach, passion fruit and grapefruit, while the bottled products are white peach, grapefruit and passion fruit.
Eric Hoang, co-founder of ZEYA, mentioned: “In the choice of alcohol and beverages, young people prefer refreshing and soft taste. The sweet taste presented by alcohol + soft drinks can better capture the taste buds of young consumers. Consumers are easy to accept at the same time. , you can also look at alcohol more rationally.”
The founding team of ZEYA is very rich, including the founders of German craft beer and members who have worked for Budweiser and Bayer. CEO and co-founder Eric Hoang has also worked in 25 countries.
Therefore, ZEYA’s brand gene is a fusion of Chinese and Western characteristics. The brand name ZEYA is a combination of Chinese and English, “ZE” stands for ZERO, “YA” stands for “pressure” of pressure, conveying ZEYA’s brand of “one sip, no pressure” idea.
ZEYA positions its products as “transition wine”, trying to create a product that is “sweeter than wine and more alcoholic than fruit drinks”. At the same time, ZEYA will ensure that each of its products has zero sugar and zero fat. To bring consumers a relaxed California lifestyle, “healthier alcoholic beverages” and “unburdened drinking experience”.
In addition, different from a can of 330mL cans, ZEYA’s glass bottled fruity hard soda has adjusted the specification to 230mL. According to the brand, this adjustment is to better fit the drinking habits of female consumers. Female consumers are generally considered to be the main consumers of low-alcohol drinks.
Hard soda products, with a slight alcoholic feel and full of bubbles, can indeed provide consumers with a unique drinking experience. In the future, after continuous optimization of taste and taste, it is a feasible development path to go out of the circle with “drinking” rather than concepts and emotions.
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