[Sant’Agata Bolognese, September 29, 2022] Lamborghini Urus has pioneered the super SUV segment in the luxury car market. Today, Automobili Lamborghini officially unveiled its successor, the Urus S. The recently released Urus Performante was born for extreme sports performance, while the new Urus S is a super SUV that represents the ultimate Lamborghini lifestyle with luxurious versatility and design.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, said: “The Urus is both a Lamborghini for everyday driving and the sportiest SUV, a perfect blend and a testament to its strong appeal. Alongside the Urus Performante, the Urus S is the pursuit of excellence. Built for the purest of users of performance, luxury and practicality. With 20,000 units off the assembly line, the Urus is a huge commercial success and a perfect example of its reputation as the first super SUV. The Urus S will continue to build on that reputation.”
luxury and versatility
The V8 twin-turbo engine has an output of 640 hp, on par with the Urus Performante, and has a weight-to-power ratio of 3.7 kg/hp. The acceleration from zero to 100 km/h is 3.6 seconds, and the acceleration from zero to 200 km/h is 12.8 seconds. The new car has a top speed of 305 kilometers per hour, and the braking distance from 100 kilometers per hour to standstill is 33.7 meters. The twin-turbo engine can hit a peak torque of 850 Nm starting at 2,300 rpm and can continue until 4,500 rpm. The retuned exhaust system is a constant reminder that this super SUV is a veritable Lamborghini, with a more recognizable sound from the start-up phase and a higher-pitched sound in every driving mode.
The chassis of the Urus features an adaptive air suspension, and in the STRADA (road), SPORT (sport), CORSA (track) and EGO (custom) driving modes, the vehicle takes into account the supercar driving pleasure and smooth handling. In the three off-road modes of TERRA (off-road), NEVE (snow) and SABBIA (sand), the torque response of the engine is faster and the body dynamic balance is better to meet the special needs of off-road conditions. Using the same powertrain tuning as the Urus Performante, the Urus S optimizes engine response and performance, and its sophisticated chassis settings ensure everyday driving comfort and luxury. The comprehensive driving personality of the new car is perfectly displayed in any road conditions, and it is a super SUV that represents the ultimate lifestyle.
Design and Personality
The unique, sophisticated design details of the Urus S embody a sporty and luxurious lifestyle, emphasizing its special status as a super SUV in any setting. The new car has greatly increased the choice of body colors, interior styles, wheels, style kits and special details, allowing personalization to cover different styles – from understated luxury, or extreme sports.
The newly designed front bumper features more refined lines, forming a one-piece design with the standard matte black stainless steel lower guard and matching the black line of the front grille. The Urus S is available in five combinations of style kits with different body colours, gloss black parts, glossy or matt carbon fibre parts, allowing customers to fully personalise. A new lightweight carbon fiber painted hood with matte black vents and optional gloss black vents, body color and carbon fiber are also available in gloss and matt. The optional carbon fiber roof accentuates the elegant and sporty character of the new Urus S.
The design of the new rear surround makes the Urus S more streamlined and elegant in terms of visual effects. The lower part is painted in matte black, with a new dual-exhaust exhaust design, brushed steel as standard, optional matt black or gloss black, and can be customized with high-gloss chrome plating through Ad Personam. The new car comes standard with 21-inch wheels, and new optional 22-inch Nath titanium alloy wheels (optional matte or diamond color style) and 23-inch Taigete wheels (optional copper or diamond color style).
The interior of the Urus S features a new colour and style combination. Two-tone Sportivo and two-tone Sophisticated stitching styles are also available for the Urus Performante. The two-tone Sport style utilizes complementary colors to convey a more sedate, more stylish interior ambience; the two-tone luxury style features black leather, and optional contrasting colors include Blu Leandro and Verde Aura in addition to tan, beige and brown. The new colour palette and interior combination underscores the high-performance character, but also showcases restrained and timeless luxury, providing Urus S owners with the best choice of style to reflect their unique lifestyle.
The in-car connectivity system of the Urus S covers navigation, safety services and in-vehicle control services.
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