BMW offers heated seat subscriptions for $18 a month
BMW is offering heated seat subscriptions in select countries, the latest example of a car company introducing a microtransaction model for premium vehicles. Front seat heating costs $18 a month for a monthly subscription, with an optional $180 annual or $300 three-year subscription, or $415 for unlimited usage. It’s unclear in which countries BMW offers […]
BMW offers heated seat subscriptions for $18 a month Read More »