Eight Soul Tortures of Product Ideas

Original link: http://mrpm.cc/?p=1578

Last Updated on August 14, 2022 by mrpm

When you have a product idea, you don’t need to go to interviews or do user testing. You should first rely on these six souls to check whether your idea is complete. It is more efficient to complete the idea first, and then conduct user interviews or validations.

These are the eight soul-searchings I often do with my own product ideas.

1. Is this idea much better than the current practice?

It is common that the new idea is only 5% or 10% better than the original method. Such a small range can easily make users feel indifferent and cannot see the effect.

So, if you’re a new startup, the product from 0 to 1 should be 10 times better, but if it’s 1 or 2, you’re still going to get knocked down by big companies.

If you only optimize the function, then your optimized effect should be more than 30% better, otherwise it is easy to be offset by some factors.

2. What side effects will this idea have and how to overcome it?

Every idea has side effects, and those who say they don’t just don’t think about it. For example, I used to be a judge of a student competition before. They wanted to make a real-time LBS dating app. The team thought it was feasible, but they didn’t consider the possible side effects, that is, there would be weird boys who would physically follow girls. s position.

It is simple to think of ideas, and to think clearly about all the packages, only then can you prove that you are a qualified product manager.

3. What is the boundary case for this idea? How to solve it?

Will this idea encounter any extremes that make it self-defeating.

4. Can users feel 100% value every time they use it?

When it comes to planning, it is a perfect case, and users experience 100% of the value, but the real situation is that satisfaction is dense, and it may only be satisfied 5 times after 10 uses, then you actually only provide 50% of the value, Of course, the price that users are willing to pay is only 50%.

You have to think about why he’s only satisfied 5 times, is it because of exceptions? or what causes it.

5. Is the demand aimed at by the idea, high frequency or low frequency?

If you have an idea for a new product, but the demand for this product is low frequency and low gross margin, it is doomed to fail.

The higher the demand, the easier it will be to market.

6. How much do users pay attention to the pain points or itching points you solve?

Don’t just stare at the pain points or itching points you want to solve, try to rank the ones you want to solve, what is the importance in the user’s mind?

Might as well try to understand, in his life, this pain point or itching point, what else is behind.

7. Can your idea make users feel the value immediately?

Some functions or products can’t feel the value immediately after using the above (such as vitamins, maybe the moment you eat it, you don’t know if it’s effective), how to make him know it’s effective and satisfied every time he uses it Demand needs to be well designed.

8. Will users actively look for your ideas? How will he find you?

If you have an idea for a new product, stop thinking about needs, think about motivation.

Motivation will prompt users to actively look for solutions, and through users’ active search, marketing will be much easier.

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