Chuangyebang was informed that on May 10, the coffee supply chain service provider “Leyin Innovation” announced the completion of nearly 50 million yuan in Series A financing, led by Shengjing Jiacheng, and the second phase of Kuanzhai Venture Capital, an old shareholder, continued to follow the investment. Knowledge Capital acted as the exclusive financial advisor. This is the second time that Leyin Innovation (original Moyin Coffee) has won the favor of institutions after winning the tens of millions of angel rounds led by Kuanzhai Venture Capital in August last year.
This round of financing will continue to invest in the innovative research and development of products and technologies, and at the same time continue to expand the production capacity of premium instant coffee.
Founded in 2015, Leyin Innovation focuses on the research and development of industrialized solutions for premium instant coffee products, and provides OEM/ODM services for premium instant coffee products for coffee brands and food processing companies. Currently, it is the core supplier of many cutting-edge coffee brands. , empower downstream brands with high-quality and portable boutique instant coffee products.
According to reports, with its processing technology reserves, Leyin Innovation can arrange and combine processing technologies according to different customers and different demand scenarios, so as to solve the problems of coffee brands in “supply chain efficiency and cost, flavor preservation, circulation efficiency and cost, user Multiple considerations such as portability of use.
In 2017, the company successfully developed the production equipment for the standardized production of high-quality cold-extracted coffee liquid, and became the core supplier of Yongpu Coffee in this year; then at the end of 2018, it successfully launched the cold-extracted freeze-drying process of the freeze-drying process. coffee products. At the end of 2021, LeDrink Innovation successfully developed a “flash extraction process” using high temperature and high pressure rapid extraction and standardized large-scale production equipment, and has successively started to empower coffee brands such as .JPG, TAG, OATLY and Yongxia Coffee.
It is reported that Leyin Innovation has reached full production for two consecutive years, and this year the company has spent tens of millions to build a second large-scale factory. Leyin has become a supply chain company with cold brewing and hot brewing industrialization technology. It currently has product categories such as cold extraction liquid/frozen cubes, flash extraction liquid/frozen cubes, and flash extraction powder, and 67% of the domestic cutting-edge coffee brands. Ten are its customers.
After this round of financing, Leyin Innovation plans to set up a sales subsidiary in Shanghai this year. Relying on the coffee products developed by targeted innovation, it has begun to try to provide innovative solutions for coffee sales for many offline catering stores and chain convenience stores and other retail formats. Help B-end users realize convenient production of specialty coffee under the premise of zero foundation and low burden to achieve more benefits.
In terms of team, Li Yangri is a serial entrepreneur with many years of experience in production management and marketing; other core personnel are from LG, Qingdao Changsheng and other companies, with years of accumulation in sales, R&D, and supply chain; The Roasting Director is an SCA Specialty Coffee Association Certified Coffee Roaster.
Wu Wei, managing partner of Shengjing Jiacheng, the lead investor, said: “Among the supply chain companies currently producing large-scale specialty coffees in China, Leyin Innovation is one of the few companies with fully closed-loop supply chain capabilities. Through model innovation and technological innovation, all aspects of the industrial chain such as baking, extraction, and freeze-drying can reduce costs and increase efficiency for customers to the greatest extent, while further improving product quality.”
Chen Jialin, investment manager of Kuanzhai Venture Capital, believes: “The lifestyle of urban young people in the morning and evening is the product of the industrial revolution and the continuous development of urbanization. With the continuous penetration and development of the coffee market, consumer demand will inevitably generate more granularity. Depending on the product’s flavor-first production concept and innovative process research and development capabilities, Leyin Innovation is expected to gain a larger market share with cost-effective and convenient product solutions.”
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event tracking
- 2022-05-10 Financing丨Specialty coffee supply chain company “Le Drink Innovation” received nearly 50 million yuan in Series A financing, led by Shengjing Jiacheng
- 2022-04-11 Ruixing announced the completion of debt restructuring, saying that it has fully returned to normal
- 2022-03-24Luckin Coffee’s revenue in 2021 will increase by 97.5%, and the number of stores will surpass that of Starbucks
- 2022-03-08Luckin Coffee announced the successful conclusion of the overseas temporary liquidation process
- 2022-01-27The buyer group led by Dazheng Capital announced the acquisition of more shares in Ruixing Coffee
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