Google challenges Dolby Atmos and Dolby Vision

Google plans to launch a license-free open media format to challenge Dolby Atmos and Dolby Vision. Known internally as Project Caviar at Google, the project is currently focused on YouTube — it doesn’t currently support Dolby Atmos and Dolby Vision, but Google also hopes to attract hardware makers and service providers in the industry. Google’s previous efforts to open media formats have focused on codec development, but Project Caviar is more ambitious, not a codec but a 3D audio and HDR video format that leverages existing codecs, similar to Dolby Atmos and Dolby Vision, but without paying a license fee. Google product manager Roshan Baliga said licensing fees (for Dolby Atmos and Dolby Vision) hurt manufacturers and consumers.

This article is reprinted from:
This site is for inclusion only, and the copyright belongs to the original author.