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The Google Play Store recently released new rules that prohibit full-screen interstitial ads in all formats (video, GIF, static, etc.) that are accidentally displayed. The regulation will take effect on September 30, 2022. Google says this policy does not apply to rewarded ads that users have explicitly opted into, nor to monetization and ads that do not interfere with normal app usage or game play.
According to Google’s developer announcement, the new rules will ban the following forms of advertising:
Fullscreen interstitials in all formats (video, GIF, static, etc.) that are displayed unexpectedly are not allowed, such as when the user chooses to take another action:
Ads are not allowed during gameplay at the start of a level or at the beginning of a content segment.
Fullscreen video interstitials are not allowed before the app’s loading screen (splash screen).
Fullscreen interstitials longer than 15 seconds are not allowed. In the case of a full-screen interstitial that the user has opted in to, or a full-screen interstitial that doesn’t interrupt the user (for example, after a scoring screen in a game app), it is allowed to last longer than 15 seconds.
Google says this policy does not apply to rewarded ads that users have explicitly opted in to (for example, ads that the developer explicitly offers users to watch in exchange for unlocking specific game features or content). This policy also does not apply to monetization and advertising that do not interfere with normal app usage or game play (eg, video content with integrated ads, non-fullscreen banner ads).
It is reported that from September 30, developers will also be required to include a directly accessible method in the app to manage or cancel the subscription.
Source: Straight Flush
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