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Since the “double reduction” last year, K12 education companies have been exploring related transformations, and the head is also one of them. Recently, Head Education announced to change its name to “Master Intelligence” to accelerate its deployment in the field of intelligent technology. After the name change, the company’s transaction code was changed to “ZMENY” synchronously.

Mustarddui noticed that nearly a year after the “double reduction”, the head of the industry has been making frequent moves in the field of intelligent technology.

In October 2021, Head Education announced that relying on cutting-edge intelligent technologies such as big data, AI technology, and cloud computing, it will jointly launch a personalized intelligent education platform with the intelligent visual analysis team of East China Normal University. Two months later, it announced the establishment of a SaaS business unit, which will fully open up intelligent lesson preparation, intelligent homework, question bank system, teaching and research resource platform, teaching scheduling, online real-time, etc. SaaS services such as audio and video teaching and teaching platform, intelligent course supervision, animation courseware editing and development tools, intelligent assessment and reporting of learning ability.

In addition to software, the head is also making efforts in the field of hardware. In February this year, Master Education launched the first intelligent learning machine, officially entering the intelligent education hardware track. In May, Master Education launched a new smart hardware product, Master Scanning Learning Pen S6. This product is aimed at students of all school age groups. Literacy, word lookup, translation, scanning and many other functions.

Since this year, Master Education has continuously enriched its hardware product matrix. The products currently released include Master customized tablet learning machine, Xiaoli intelligent learning machine, etc. According to previous media reports, according to relevant platform data statistics, the head of intelligent hardware products have only been on the market for less than 4 months, and the cumulative sales have exceeded 50,000 units.

The head of education said that intelligent hardware will become its basic disk, and the company’s past experience in the education industry will be transformed into its core competitiveness in educational content and services.

On the other hand, the founding team of Head Education has a professional background in information technology. For example, the founder and CEO Zhang Yi graduated from the School of Electronic Information and Electrical Engineering of Shanghai Jiaotong University in 2013, and his postgraduate studied at the Shanghai Advanced Institute of Finance, Shanghai Jiaotong University. He has won many awards in domestic hard-core science and technology competitions such as the National Electronic Design Competition, the National Smart Car Competition, and the National Mathematical Modeling Competition.

In fact, K12 companies involved in smart technology are not the only ones who are in charge. Under the “double reduction”, with the accumulation of education technology in the past , leading companies such as TAL, New Oriental , Homeworkbang , and Yuanfudao have all explored this aspect. According to the forecast of iResearch, by 2024, the market size of China’s educational intelligent hardware is expected to approach 100 billion yuan.

As for what will happen in the future, time will finally give the answer, and the head and other companies are also continuing to work hard in the long river of time.

Source: Mustard Pile

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