On the evening of July 27, Huawei’s HarmonyOS3 and Huawei’s full-scenario new product launch conference was held online. Huawei’s executive director, terminal BG CEO, and smart car solution BU CEO Yu Chengdong disclosed at the meeting that the number of Huawei Hongmeng devices has exceeded 300 million, and the Hongmeng Zhilian ecological equipment More than 170 million units.
With the upgrade of the Hongmeng system, Huawei’s strategic layout in the online car-hailing market has gradually emerged.
That night, Huawei announced the official launch of the atomization service Petal Travel. Huawei said that as the first HarmonyOS travel service that supports multi-device circulation, the taxi service can be used collaboratively between mobile phones, watches, tablets, PCs and other devices. Users can initiate taxi tasks through portals such as the negative screen, desktop service cards, desktop icons, and local search, and can also evoke travel services through voice.
According to the introduction of the press conference, Petal Travel is a travel service platform that aggregates many domestic car-hailing service providers. It does not directly provide transportation capacity itself, and specific services are provided by third-party partners.
Huawei launched the map application Petal Maps for overseas users in October 2020, with the intention of solving the problems of overseas applications. At the end of last year, it was released in China as a car navigation application and loaded on the AITO M5. The word “Petal” means “petal”, so some people call Huawei map a petal map.
But appearing in the form of an aggregation platform is indeed unexpected for many people.
Although the map is closely related to travel applications, from the perspective of the share of major players, the travel track is already quite crowded. Many people will ask, why is Huawei entering the online car-hailing market at this time?
Judging from the official introduction that night, Petal Travel provides basic life geographic location services including travel, social networking, shopping, catering, etc. Through indoor high-precision positioning, AR maps and other technologies, it adopts an aggregation platform model, that is, taxis with AutoNavi, Meituan Taxi is very similar. It does not directly provide transportation capacity itself, and the specific services are provided by third-party partners.
According to a report released by the China Internet Network Information Center, as of December 2021, the number of online car-hailing users in my country reached 453 million, an increase of 87.33 million from December 2020, accounting for 43.9% of the total netizens. According to the statistics of the national online car-hailing supervision information exchange platform, as of May 31 this year, a total of 274 online car-hailing platform companies across the country have obtained online car-hailing platform business licenses, an increase of 4 from the previous month.
Since the update of HarmonyOS 3, Huawei’s taxi-hailing capability is different from other platforms, and can be seamlessly transferred among mobile phones, watches, tablets, PCs and other devices. For example, you can initiate a taxi-hailing task through a tablet or PC. After closing the tablet or PC, you can view the taxi-hailing process on the mobile phone and complete the payment function with the watch. This is also regarded as one of the important factors to increase user stickiness.
In the previous internal beta version, “Petal Travel” has been connected to two suppliers of Shouqi Car-hailing and Shenzhou Special Car, which can support economical, comfortable, 6-seat business, luxury and other models. In the future, the quick application version of this application will be launched in multiple cities.
In addition to Huawei, other technology manufacturers have recently shown interest in the travel track.
Tencent said its ride-hailing service was launched in March and now covers more than 100 cities across the country. Huawei’s entry at this time not only means entering a new track, but also ushering in the “competition” of new and old players in the field of travel.
From the model point of view, the aggregation taxi platform mainly focuses on the “asset-light” model. Small and medium-sized online car-hailing companies with small scale and few users have access to the aggregation platform. car order.
But this model also puts forward higher requirements for today’s management and supervision.
According to the “Measures for the Administration of Online Car-hailing”, online car-hailing companies should ensure that drivers who provide services have legal qualifications, and online car-hailing platform companies should assume the responsibility of carriers, and should ensure operational safety and protect the legitimate rights and interests of passengers. In other words, the safety of the car-hailing model is still the biggest challenge in the current industry.
Some aggregation platforms are strengthening their control over online car-hailing service providers through direct investment and equity pledge. For Huawei, technical means and investment means may also be used to reduce security issues in the future.
Sohu Sina Technology CNBeta
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