Hello everyone! I am Huang Weiming, the chief director of “Happy Superman”, an animation and comic creator. Maybe you will be more familiar with my other work “Pleasant Goat and Big Big Wolf”, but in fact, the IP “Happy Superman” has also entered its 12th anniversary this year. Today (July 2) is the 12th anniversary of “Happy Superman”. On the first birthday, I would like to thank Guan audience friends for their support and love for this work of our star animation team.
The 12th anniversary seems to be a long time. Since its premiere in 2010, “Happy Superman” has accumulated 19 TV animation episodes, more than 1,000 episodes, and 3 big movies have been released one after another. The continuous production of new works is inseparable from the support and affirmation of the audience and friends; for a work, the test of time will never stop, and the 12th anniversary is actually only one round. “Happy Superman” There is still a lot of room for improvement in IP, and the series of animations will continue to be updated, growing together with the audience, bringing you better content, and sincerely hope that the audience and friends can continue to accompany us. Just like what fans often say – “Kailian will never graduate”, we will not forget our original intention and continue to create.
The original intention of creation – China’s “flesh and blood” superman story
Talking about the opportunity to create “Happy Superman”, it actually originated from a “Superman dream” I had since I was a child. After creating the fairy tale adventure type animation series “Pleasant Goat and Big Big Wolf” that year, I wanted to make a sci-fi superman-type animation and try a new type. At that time, it was 2009. At that time, China did not have its own Superman. When it comes to Superman, I might think of American or Japanese Superman. I wondered if I could create a different Superman series, hoping to create a series that belongs to China. A superhero with positive energy for children. So I and the team created five superhumans, namely, Happy Superman, Sweetheart Superman, Huaxin Superman, Careless Superman, and Careful Superman. They each represent a kind of spiritual power – bravery, kindness, self-confidence, tolerance, and perseverance. In the story of “Happy Superman”, all superhumans have magical superpowers, but at the same time, each superman will also have his own shortcomings, and they are all imperfect, just like every ordinary person with flesh and blood, we believe that in such a three-dimensional Under the background of the rich characters, their positive energy of justice and kindness can also attract more empathy. Some people may think that “Superman Fighting Monsters” seems to be able to summarize the story of “Happy Superman”, but I believe that the audience who have been chasing it must know that we want to express far more than that.
Twelfth Anniversary – Content is King, and famous scenes come out in large numbers
I remember a fan once sent me a photo of a group of their friends watching the cartoon “Happy Baby” playing on the subway information screen together on the subway platform. Their cheerful smiles are the most important to our creators. Nice accolade.
Since the first season of “Happy Superman” (“Happy Baby”), this series has always adhered to the comedy style that my team and I are best at, focusing on the conflict between Superman and monsters, and opening the hilarious daily unit drama mode, and this The plot style, under the blessing of the cheerful theme song “Fly Forward Happy”, has created many happy moments of the audience’s childhood. So far, “Flying Forward Happy” is still popular among young people’s platforms such as Douyin B Station, and is called “the melody engraved in DNA” by everyone. Many fans laughed and said, “This may be a little childish for elementary school students, but just right for college students.”
On the occasion of the 12th anniversary, we released the 12th anniversary MV of “Happy Flying Forward” and also selected some “famous scenes” that were highly discussed and impressed by fans in the drama——
These “famous scenes” also show our journey along the way.
Growth and upgrading – innovation and challenges never stop
The times are constantly moving forward, the market demand is also constantly changing, and the audience has also grown up with us. In the past 12 years, “Happy Superman” has experienced many innovations and upgrades.
In 2016, with the launch of the tenth season of the “Happy Superman League Heroes Return” animation, on the premise of continuing the hilarious plot, we made bold attempts and innovations in the style of painting. At that time, the brand was already 6 years old. , the sudden change in the style of painting is bound to be a huge adventure. In order to show more diverse ways of plot, and to allow more people to see this work, we chose to “grow up” with the audience, from short legs to longer bodies, which also increased the number of superhumans. Design with few details. At the beginning of the broadcast, some viewers may feel uncomfortable, but later, the positive comments from the audience and the score of 9.1 points on Douban told us that the vivid character creation, wonderful and smooth fighting scenes and rich plots are all the audience’s favorites. Looking forward and looking forward to it.
At the same time, starting from the tenth season, we also began to try light continuous plots, and the eleventh and twelfth seasons gradually and in-depth portrayed the plot, until the thirteenth season of “Energy Nuclear Guardian”, the plot mode has truly transformed into a The continuous plot mode that runs through the main line of the season, of course, for the intermittent viewing habits of TV audiences, we will also keep each episode as an independent story on this basis. The independence of a single episode allows the audience to enter the pit without any burden, and the continuous foreshadowing can also attract everyone to continue to chase to the end.
Objectively speaking, the explosion of short videos in recent years has changed people’s habit of watching videos. From the perspective of big data, people seem to be inclined to short and smooth content, but my team and I always believe that content is king is the core of the work, not the length of the film. Shackles, the richer story experience brought by the continuous plot, is what the audience expects to gain when chasing the drama. A full seventeen seasons of episodes plus two extras. From the guardian of the planet to the beginning of the guardian mission to other planets, we continue to explore new story content, expand the world view of “Open Link Universe”, and maintain long-term high-quality. renew.
The seventeenth season of “Happy Superman Alliance: Alien Trek”, which premiered on May 20 this year, tells the story of the star planet encountering a robot chaos caused by an unknown Trojan program. The story of the Peace Code. It is a brand-new journey, and there are also brand-new characters – the appearance of the five members of Emmanuel Star, and their respective experiences are fascinating as the plot unfolds. “Alien Trek” quickly surpassed 100 million hits on the entire network within three weeks of its premiere. Now the entire episode has been launched on bilibili, and its popularity is still unabated.
Good viewing data is enough to show the audience’s expectations and recognition of innovative content. The big movie “Happy Superman’s Heart of Heroes”, which will be released this summer, is the return of “Happy Superman” after 8 years of breaking the big screen. It will also continue the innovative plot. The attempt of the second full three-dimensional movie, in the movie, the image of Superman has been greatly upgraded and innovated.
This attempt is a huge challenge for both me and the team, and the final result may still have many shortcomings, but it is also a sincere effort by the team to work hard all night. We hope to be able to achieve through 3D technology The three-dimensional picture and realistic special effects allow the audience to experience the immersive feeling on the big screen, bringing you an audio-visual feast. If there is another opportunity, we will upgrade again and strive to do better.
This big movie not only has the upgrade of the picture, but also has many surprises in the plot. I hope that the plot can also be refreshing, break the stereotype that “animations are only for children”, and create “all-age” works that can be watched by audiences of all ages. The specific and exciting plot of the film hopes that everyone can go to the cinema to see what it is. It will be officially released on July 22, and it will continue to be screened every Saturday and Sunday.
The 12th anniversary, more than 1000 episodes of content, 19 TV series, 3 big movies, the “Happy Superman” series has passed 12 years of experience and has become an evergreen IP recognized by the audience, and the children who watched “Happy Superman” We have also grown up. “No matter how old you are, we will continue to protect everyone’s “happy innocence”, maintain the original intention of creation, forge ahead, strive to innovate, continue to make progress, and continue to “break the circle”. Years and every year in the future, everyone will continue to walk with us!
Thank you again for your support and companionship!
Happy 12th birthday to Happy Superman!
Source: Zhihu www.zhihu.com
Author: Huang Weiming
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What are the famous scenes in the animation “Pleasant Goat and Big Big Wolf”?
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