Impression of China Jinmao Daily News

When writing the interim reports of other companies, I will communicate with the company in advance. Jin Mao’s words will simply talk about his impressions based on his impressions.

First of all, this is an interim report that obviously exceeds expectations, and it reveals some important information.

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The company’s revenue was 28.7 billion, basically flat year-on-year. I think the reasons for the lack of obvious growth are nothing more than a few points: 1. The company’s settlement has always been less in the first half of the year and more in the second half. At the performance meeting, Mr. Jiang also said that there will be nearly 60 billion in preparation for the second half of the year; 2. This year’s sales have slowed down , the company’s sold and unsettled storage tanks have insufficient water, so the speed of collection is slowed down; 3. In the first half of the year, all kinds of extreme abuses in the general environment were concentrated, which affected the company’s completion and the owner’s repossession.

Gross profit was 6.22 billion, a year-on-year increase of 8 points. The increase in gross profit margin is one of the surprises. In the past few years, Jinmao’s gross profit margin has been on a downward trend, but it was unexpectedly stopped at the most difficult time in the industry. This means that the gross profit margin of 16% is basically the bottom. In the first half of this year, the gross profit margin was 19%, an increase of two points year-on-year.

The sharp increase in sales expenses should be due to the fact that it was indeed difficult to sell in the first half of the year, and the company made a lot of investment in sales, such as discounting or using various marketing channels. Management costs are basically maintained, so there is no need to criticize this. It is said that they should be appropriately reduced. The cost of financing continued to decline, mainly because the cost of capital continued to decline. From 4% to 3.76%.

The increase in income tax shows that the company’s gross profit has indeed rebounded.

The final attributable net profit has a year-on-year decrease of 40%, which is a decrease of 1.7 billion. It looks scary, but it has nothing to do with real business performance. In the middle of last year, there was a one-time acquisition income of 1.66 billion from the privatization of Hongtai. This is equivalent to spending 3 billion to buy a company with a net asset of 4.6 billion. The extra 1.6 billion is useless, but the accounting method is reflected in the income statement. . There is no natural profit decline this year without this income. And in previous years, when the market was good, there would be some income from transfer projects in other income, and this year is also impossible.

The dividend of 9 cents per share is a real positive, and it is also the best proof of the fundamentals.

In the first half of the year, the sales amounted to 69.9 billion, and the payment was 73.3 billion. Sales aren’t great. However, the company also said that the basic sales in first- and second-tier cities in the first half of the year had little impact, mainly in 345-tier cities, which were difficult to eliminate. So the company has tried to strike a balance between profit margins and sell-through rates. The gross profit of sales corresponding to this removal rate is about 13%, which is really miserable, everyone is miserable!

In terms of land acquisition, land acquisition in the first half of the year is basically the prerogative of central state-owned enterprises. In the first half of the year, Jinmao had acquired 11 projects as of the interim report, with a land payment of 21.4 billion yuan and an equity of 15.4 billion yuan. Half of it is obtained through city operations. Mr. Li was very satisfied with the land acquisition at the performance meeting, saying that the average net interest rate was 10%.

Office rental income was 720 million, a year-on-year decrease of 5%, which was acceptable.

The hotel revenue was 510 million, down 40% year-on-year, which is also a completely conceivable result.

Interest-bearing liabilities were 114.1 billion. Compared with the annual report, it has increased by 8 billion, but it has also repaid almost 8 billion perpetual bonds.

Cash plus restricted cash was 42.3 billion, an increase of 2.7 billion from the annual report. The performance of cash and interest-bearing liabilities shows that Jinmao’s capital position is very good. I was worried that Jinmao’s urban operation model would be backlashed in such a large environment. After all, many people questioned that this model consumes cash. But the mid-term report allayed those concerns.

Sold and outstanding 288.5 billion, 13 billion less than the annual report, but the equity should be improved.

Finally, let’s talk about profit margins. At present, the gross profit margin of the entire industry is declining. It has fallen from 30+% at its peak to 15-20% today. But one of the resilience of the industry is the tax shield of land tax increases. A 30% gross profit margin may result in a net profit margin of only 11-12%, and after the gross profit margin drops to 16%, the land tax increase completely disappears. Mr. Jiang mentioned that a gross profit margin of 16% can also calculate a net profit margin of 8-9%. So even though the gross profit margin is declining, the net profit margin has basically bottomed out. Jinmao’s 18% gross profit before the sale is mixed into the 13% gross profit in the first half of the year, and the comprehensive gross profit margin is about 16%.

Regarding the market, it is not easy to judge whether the most difficult period has passed, but for powerful central enterprises, the situation is definitely getting better and better. Because private enterprises, in order to survive, sell projects regardless of cost, which will definitely have an impact on the sales of central enterprises, but when the sell-off comes to an end, the sales of central enterprises begin to grow.

In the end, Jinmao is not as good as many people think, but it is not as bad as many people think. Now it seems that Jinmao is an ordinary state-owned enterprise with some small features. But the market value and identity are seriously inconsistent.

China Jinmao Jinmao Service

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