36氪 was informed that Jineng (Nanjing) Intelligent Technology Co., Ltd. (hereinafter referred to as “Jineng Technology”), a one-stop new energy vehicle DTC basic service operator, announced the completion of the first round of financing of tens of millions of yuan. This round of financing was funded by Fengrui Capital. Exclusive investment, with StarBridge Capital acting as exclusive financial advisor. This round of funds will be mainly used for the continuous optimization of the standard service system and the development of new markets.
At this stage, Jieng Technology focuses on the sinking market, and builds a one-stop new energy vehicle basic service ecosystem around the use scenarios of new energy vehicles in low-tier cities, so as to promote the wider popularization of new energy vehicles and provide consumers with convenience, Economical, green and low-carbon full-life-cycle automotive services. In addition to the circulation of new energy vehicles, Jieng Technology’s business also involves after-sales and energy-replenishing services.
“With 2020 as the turning point, China’s new energy vehicle market has ushered in an explosive period, and the industry will continue to grow rapidly in the next ten years. Of course, as a new category, new energy vehicles will replace traditional categories, and the entire cycle will be very long.” Ji Neng Zhang Rui, founder and CEO of Technology, said to 36Kr: “During this cycle, the driving force comes from the large-scale industrialization of new energy vehicles, new brands and new models continue to be launched, and the cost of the whole vehicle is accelerated. With the sinking market service With the further improvement of the system and the lifting of supply-side restrictions, the penetration rate and retention rate of new energy vehicles may even increase from the current level to 40%-50%.”
According to data from the China Association of Automobile Manufacturers, domestic sales of new energy vehicles in 2021 will far exceed expectations, close to 3.3 million units; it is extremely conservatively predicted that domestic new energy vehicle sales will reach 5.74 million units by 2025, with a compound growth rate from 2020 to 2025. up to 31%. In the long run, the sinking market will account for more than 60% of the car buying group.
At this stage, the development of the new energy vehicle market is mainly faced with two core contradictions:
The first is the long-term conflict of regional imbalance. At present, the distribution channels and service systems of new energy vehicles are far behind high-tier cities in the sinking market, professional channels and after-sales service systems are basically blank, and the per capita number of public charging piles in some county-level areas is less than % of that in first-tier cities. First, this severely restricts the popularization and development of new energy vehicles in the down market.
Second, the short-term contradiction of cyclical imbalance. In recent years, the new energy vehicle industry has experienced a relatively obvious change in the supply and demand cycle, and breakthroughs in the supply side will be accompanied by the outbreak of the demand side. Before 2019, the industry focused on solving the most basic supply-side problems such as vehicle performance, quality, cost, and production capacity, and then ushered in the first outbreak of the demand side of new energy vehicles in 2020-2021, and the market penetration rate increased from 5% to 20%. %. At present, the focus of the industry is to solve the production capacity bottleneck of core components and the new supply problem of the construction of the basic service system, which will usher in a second, larger-scale demand explosion. With the further increase of market penetration rate, from 20% to the next level, it means that the basic service system needs to achieve large-scale deep coverage in the vast low-tier market.
Zhang Rui said: The core of Jieng is to build a specialized, standardized and digital new channel and after-sales basic service system based on the vehicle usage scenarios and business environment of the sinking market, so as to solve the problem of synergy efficiency of circulation services on the supply side and the demand side. . From implementation to implementation, Jieng cooperates with car brands to complete DTC operations in the sinking market, achieves multiple goals of channel coverage, brand display, unified pricing, standard experience, after-sales support and data feedback, and finally provides car owners with a professional one-stop car service.
The core team of Jineng Technology has a long-term industry accumulation in the field of automotive industry informatization. The self-developed “Automotive Circulation Intelligent Collaboration Platform” not only contains in-depth industry knowledge, but also covers a wide range of industry resources. A total of more than 20 SaaS products have opened up key nodes in the entire automotive service chain, including supply chain management, vehicle and cargo matching, logistics and warehousing, dealer management, store management, sales management, CRM management, after-vehicle management, financial service docking, Insurance service docking, payment settlement and even vehicle registration system docking. At the same time, the company is also actively exploring the application of cutting-edge hardware technologies such as lithium battery maintenance and remote fault diagnosis, and is determined to become a service-oriented enterprise driven by hard-core technology.
Ji Neng Technology Vehicle Collection | New Energy Exhibition Hall
Ji Neng Technology Vehicle Collection | New Energy Exhibition Hall
Zhang Rui further introduced: Basic service operators based on the sinking market must fundamentally solve the various obstacles faced by end users of new energy vehicles in the process of car use. The “intelligent collaboration platform” is crucial for realizing the opening of the service system and the coordination of the industrial chain, so as to cover the scattered and multi-level needs of the sinking market, and to achieve efficient operation.
The automobile industry is undoubtedly at the top of the entire civil industrial system, and has a high threshold from the perspective of the industrial chain. The automobile circulation and service system also has a very high complexity, which can also be said to be one of the ceilings of the modern circulation service industry. At the same time, the manufacturing chain and consumer habits of new energy vehicles are undergoing drastic changes. Correspondingly, the circulation and service links also need to have new forms to cooperate with them.
Jineng Technology hopes to become a leading new energy vehicle basic service operator in the next three years, and achieve service coverage of more than 80% of the counties in China. At this stage, Jieng builds a “vertical and horizontal integrated service network” in key provinces, and strives to achieve in-depth coverage of 100 cities in the next stage. Jineng currently focuses on new energy vehicles of 30,000 to 100,000 yuan, and has achieved direct connections with 5 new energy vehicle brands, providing one-stop services for nearly 20 new energy vehicles. In the future, the plan is to keep pace with the large-scale launch cycle of domestic new energy vehicles, and to achieve direct DTC connection of major models within 150,000 yuan.
Jineng Technology was established in 2021, and the core team has more than ten years of experience in various fields of automobile circulation and service. The founder Zhang Rui is a serial entrepreneur with a technical background. He studied at the Department of Electronics of Peking University as an undergraduate. In addition, many team members graduated from Peking University, Tsinghua University and other universities, and have worked in Ali, Yiche, UCAR, Peanut Good Car. and other enterprises as the manager of key departments.
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