Kindle China e-bookstore to cease operations on June 30, 2023

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According to the Amazon Kindle WeChat official account, Amazon will stop the operation of the Kindle e-bookstore in China on June 30, 2023.

According to the announcement, “Amazon will stop the operation of the Kindle e-book store in China after one year, on June 30, 2023. After that, you will not be able to purchase new e-books. For e-books that have already been purchased, you can Download before June 30, 2024, and you can continue reading after that.” As early as the beginning of 2022, there was news that Kindle would withdraw from the Chinese market. Although the official customer service of Kindle said at the time that it had not received a notice that Kindle-related business had withdrawn from the Chinese market, consumers could use Kindle normally, and after-sales service was not affected. However, Kindle’s official Taobao store has been closed, and JD.com’s self-operated flagship store is also out of stock on a large scale, and offline physical stores are also out of stock to varying degrees. These are all signs that Kindle China is about to cease operations.

In December 2012, the Amazon China website officially launched the Kindle store, allowing Kindle users to directly purchase Chinese Kindle books. In the early days of operation, China’s Kindle store has launched tens of thousands of e-books, and there are special special areas under 10 yuan, of which there are thousands of books in the 0 yuan area, mainly literary works.

With the development of the Internet, people’s reading habits have undergone tremendous changes. In various citizen reading surveys, it can be seen that the proportion of e-books read has increased year by year. At that time, because of Kindle’s scale and influence, it was far ahead in the e-book market share, and Kindle once became synonymous with “e-books”. In 2016, the fourth year that Kindle entered China, China has become Amazon’s largest market for Kindle device sales in the world.

Attachment: Kindle China e-bookstore operation adjustment related issues

1. When will the Kindle China e-book store close, will I be unable to buy books in the future?

The Kindle China eBookstore will operate until June 30, 2023, after which you will no longer be able to purchase new books. Until June 30, 2024, you can also continue to download purchased eBooks to your local device.

2. Will my Kindle e-book reader still work? What happens to books I’ve already purchased?

You can continue to read your downloaded eBooks with your Kindle eBook reader. Your eBooks and personal documents stored on your device will not be affected.

3. Can my Kindle APP still be used?

You can continue to use the Kindle APP to read already downloaded eBooks. After June 30, 2024, you will no longer be able to download the Kindle app from the App Store.

4. Can my Kindle account still be used?

Your Kindle account will not be affected. You can log in to your account through Amazon.cn to manage your Kindle e-book reader and e-books.

5. Can I still download Kindle content from the cloud?

You can also continue to download Kindle content from the cloud until June 30, 2024. To ensure that you can still access your content after this time, please download all your eBooks and personal documents to your Kindle library.

6. Is there any other way to store my e-books after the cloud service is unavailable?

You can download eBooks from the cloud and save them to your Kindle’s local library. If you store more content than the maximum capacity of your device, you can back up the content to your personal computer and transfer it to your Kindle e-book reader via USB when needed. You can use the “Download and transfer via USB” function in your account.

7. Can I still use the Send to Kindle function?

You can continue to use the Send to Kindle feature until June 30, 2024 after the closure of the Kindle China e-book store for one year.

8. My Kindle Unlimited membership has not expired, can I apply for a refund?

You can continue to enjoy Kindle Unlimited membership benefits until June 30, 2023. If your membership expiration date is after June 30, 2023, we will refund the unexpired membership fee at that time. The refund application portal will be opened on July 1, 2023, and we will notify you of the specific method of applying for a refund by text message and email.

9. Can I apply for return of purchased Kindle e-books?

The current Kindle eBook return policy will not change.

10. Can I keep the annotations and notes I made before?

Your annotations and notes can be kept in your Kindle books.

11. Can I still use reading functions such as English translation, X-Ray, and new word prompts to read e-books?

These reading functions will not be affected.

12. Can I read Kindle books on other devices?

In addition to the Kindle e-book reader, you can also use the Kindle APP on your mobile phone or computer to read.

13. Will the Kindle official account continue to operate?

The Amazon Kindle public account will be in operation until June 30, 2023.

Questions about the Kindle device purchase and return policy

1. Can I still buy a Kindle e-book reader?

Starting today, Amazon will stop supplying resellers.

2. Can my Kindle e-book reader still enjoy Amazon’s related services?

Amazon will continue to provide customer service and warranty services for the Kindle e-book reader.

3. The Kindle China e-book store will be closed on June 30, 2023. Can I return my Kindle e-book reader?

The Kindle China e-bookstore will continue to operate until June 30, 2023, during which you can continue to buy and read books. After this, you can also continue to read the downloaded eBooks with your Kindle eBook reader. At the same time, for Kindle e-book readers purchased after January 1, 2022, Amazon will provide a return service for non-quality problems, and the return deadline is October 31, 2022. If you need to return a product, please follow the procedure to submit a return request on the following page: z.cn/krefund4. What is the return policy for Kindle e-book readers?

Kindle e-book readers are purchased from Amazon China authorized distribution channels (excluding devices sold from overseas sales and domestic non-authorized distribution channels).

For Kindle e-book readers purchased on or after January 1, 2022, relevant invoices or proof of purchase are required.

The Kindle e-book reader has no quality problems and man-made damage, and can be sent to Amazon’s designated delivery point.

This return policy is only for individual consumer users, and each user can apply for the return of up to 3 Kindle e-book readers.

The deadline to submit refund requests for Kindle e-book readers is October 31, 2022.

5. Are the Kindle e-book readers purchased at Amazon US, Amazon Japan and other Amazon overseas sites, or other non-Chinese official channels, within the scope of this return?

Not included in this return. The return service we provide is only for Kindle e-book readers purchased through Amazon China authorized distribution channels.

6. What are the official and authorized channels for Kindle e-book readers in China?

Official and authorized channels include the Kindle store on Amazon.cn, the official Kindle flagship store on Tmall, the Kindle self-operated flagship store on JD.com, and the online or offline stores of authorized dealers.

7. Can I make returns in bulk?

This return policy is only for individual users, and each user can apply for the return of up to 3 Kindle e-book readers.

8. When is the deadline for returning Kindle e-book readers?

Kindle e-reader returns are available until October 31, 2022. You need to complete the return process by this date. After October 31, 2022, the return channel will be closed.

9. What is the amount of the return?

We will issue a refund based on the suggested retail price of the device you purchased. (Note: The return only involves the Kindle e-book reader itself. It does not include protective cases, charging cables and other sets or spare parts.) 10. What is the return process? How should I submit a return request?

For the specific process of submitting the application and the submission page, please go to Amazon’s official website: z.cn/krefund11. Who will bear the courier fee for the return?

The customer is responsible for the shipping cost incurred by sending the returned device. Customers can choose whether to insure the mailing package, and the insured price shall be borne by the customer.

12. Can my Kindle spare parts (protective case, charging cable, etc.) also be returned for non-quality issues?

Spare parts cannot be returned for non-quality problems.

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