[Suzhou, September 16, 2022] As the 20th authorized dealer of Lamborghini brand in the Chinese mainland market, Lamborghini Suzhou has grandly opened, marking a new milestone in the brand’s dealer network in China. Francesco Scardaoni, head of Automobili Lamborghini Asia Pacific, Konstantin Sychev, executive general manager of Automobili Lamborghini China, Hong Kong and Macau, and several senior executives from Lamborghini Suzhou attended the opening ceremony. The all-new Lamborghini Urus Performante, which raised the bar for super SUVs, was also unveiled at the opening ceremony, presenting its full range of sports performance to local customers and brand fans for the first time.
Francesco Scardaoni said: “As the second largest single market for Lamborghini in the world, the Chinese market has always been one of the most important strategic markets for the brand. Located in the heartland of the Yangtze River Delta, Suzhou plays an important role in China’s economic development. Lamborghini Suzhou showroom The grand opening of the show reflects our determination and commitment to continue to develop the Chinese market. The 20th showroom is just the beginning of an important journey, where we are committed to elevating customer service and experience to new heights.”
Konstantin Sychev said: “We are bringing the new Urus Performante to Suzhou to present the pinnacle of the Urus model to Lamborghini-loving customers, and to celebrate another milestone in the brand’s development in China. Lamborghini has achieved continuous growth in the Chinese market, and we will continue to Maintain a good momentum and keep moving forward. In the future, Lamborghini will continue to maintain close cooperation with dealer partners to bring innovative cutting-edge products and the ultimate exclusive experience to more Chinese customers.”
The Lamborghini Suzhou showroom is located in the Suzhou International Financial Center, the tallest building in Jiangsu, and in the core area of the Hudong CBD business district in Suzhou Industrial Park. The total area of the exhibition hall is about 830 square meters. The overall design adopts Lamborghini’s global unified new corporate design standard, which highlights the unique design style of the brand. The Ad Personam Advanced Personalization Studio is located in the showroom, providing customers with unlimited configuration options and customization possibilities. Customers can start their Lamborghini journey by creating their own car with a choice of colours, leathers, stitching and wheels. The Lamborghini Suzhou Service Center is located on Sun Road, Xiangcheng District. It is equipped with the latest Lamborghini officially certified tools and equipment. The technicians and mechanics have extensive experience and receive regular training from the headquarters, dedicated to providing customers with an exclusive experience throughout the brand journey.
Mr. Stefan van Herpen, CEO of Baoaijie (China) Automobile Investment Co., Ltd., said: “We are very honored to work closely with the Lamborghini brand in the local market. As the only authorized Lamborghini dealer in Suzhou, we will build on our many years of expertise. Knowledge and market experience to provide a unique and exclusive brand experience the moment customers step into the showroom.”
Designed to raise the bar, the new Lamborghini Urus Performante unveiled at the inauguration is a true all-around super sports car that expresses its prowess in style. The new car is built from a large number of composite materials and has the largest number of carbon fiber components in its segment. As the new benchmark for super SUV driving pleasure and performance, the Urus Performante reaches new heights in lightweight and aerodynamic design, delivering a sportier dynamic driving experience that is powerful on road, track and soft surfaces. Add a new RALLY (Rally) mode to enhance its driving fun and sports performance on muddy roads. Thanks to the optimised anti-roll and damping systems, the model’s oversteer characteristics are further enhanced.
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