Mofan is an incubation and marketing platform for Internet celebrities, focusing on incubating Internet celebrity e-commerce brands. The company uses vertical deep cultivation to increase the stickiness of fans, and at the same time seeks a balance between personalization and branding strategies to eliminate head-scratching. The loss of IP and the impact of the brand crisis on the company are affiliated to Guangzhou Mofan E-Commerce Co., Ltd. Recently, Wuhu Ruoyuchen Investment Management Co., Ltd., a wholly-owned subsidiary of Ruoyuchen, recently spent more than 1.18 million yuan to invest in Guangzhou Mofan E-Commerce Co., Ltd., the main operating company of Mofan Luma, and holds 10% of the latter.
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