Image source: Visual China
At present, the development of 5G technology is in full swing, and the connection of “things and things” is empowering more industries and scenarios along with technological development. In recent years, the number of IoT terminals around the world has grown rapidly. According to GSMA’s forecast, this data will reach 25 billion in 2025, of which the number of consumer IoT terminals will account for about 11 billion, which has equaled the total number of terminals in 2019.
From small mobile phones and computers, to large cars and homes that pursue “smart”, tens of thousands of devices that are constantly added are not only making life convenient, but also amplifying the side effects caused by too many devices. According to statistics from QuestMobile, in the first quarter of this year, my country’s 1.2 billion Internet users have an average daily connection time of 6.6 hours, and each person has 5 smart devices.
The emergence of an opportunity also means a challenge – how to better meet the cross-device and cross-application needs faced by more than 600 million users. How to understand the opportunities and challenges in the industry? They all point to a difficult problem – how to make the cross-device experience smooth and smooth.
Draw circles separately, the pain of users who are difficult to crack
The smart devices at hand are constantly innovating. Their ecosystems are different, their systems are incompatible with each other, and the hardware level is very different. On the contrary, users have been simplified and complicated, causing headaches. The investment in cross-end development is large, so the industry has been working hard to build its own ecosystem for a long time to improve user experience.
The composition on the same topic, but with a different splendid article, OPPO took a different approach and became an industry “breaker”.
OPPO believes that the pattern of their respective circles does not solve problems for users in the long-term perspective, but instead “forces” users to make choices, which is not conducive to fragmenting and breaking the single-line ecological competition pattern. For users, some of the so-called “convenience” requires additional energy to face more devices and apps, and it is difficult to talk about consistency and fluency.
For example, in the process of “going to the mall by car-hailing”, at least four steps are required: having an APP – opening the APP – starting the taxi program – arriving at the payment. It is necessary to constantly switch applications to obtain services, and the experience is obviously frustrating.
Li Jie, Vice President of OPPO Software Engineering Division, released Pantanal
This time, OPPO did not continue to explore on the rut of its predecessors, but chose to create a “reform road”. For ourselves, effectively solve the pain points of users; for others, sustainable cooperation and win-win. At the OPPO Developer Conference just held, OPPO showed new thinking about the future ecology.
Relying on the two keys of ColorOS and Pantanal, as well as the new service ecology, OPPO not only breaks the differences and limitations between devices and systems to achieve one-stop service, but more importantly, shares and builds ecological soil with others.
People-oriented, Pantanal achieves ecological “wallbreakers”
In the past, many manufacturers have actively explored the precedents of providing services to users across devices, but the point is that they have not been able to break through the differences between systems, and data, content and services are still unable to communicate between different systems.
At this OPPO Developers Conference, the author saw a new solution – the Pantanal Smart Cross-Terminal System. This is OPPO’s key weapon to provide users with one-stop experience and services in order to break through the limitations of diversified services and heterogeneous devices.
For users, what is the Pantanal? As the “soft chip” of ColorOS 13, Pantanal expands the “smart cross-end” capability of the operating system, which is the basis for the “one-stop” user experience.
Through the integration of computing power, Pantanal can call device computing power and algorithms across terminals to achieve multi-device high-speed computing. Devices with the same OPPO account, no matter how far or near, can achieve non-inductive connection. Sense calls cameras, sensors and other peripherals, and access data from other personal devices or the cloud.
Through ubiquitous service capabilities, Pantanal can accurately understand and predict the needs of users. When the needs of users are identified, the system will provide a new service combination method, and use fine-grained services to meet the needs of users in different scenarios. . Of course, when the services are scattered on different devices, users also face the problem of different interaction modes of different devices. At this time, Pantanal’s ubiquitous service capabilities can also provide users with more suitable interaction methods based on different needs. Provide a natural and coherent interactive experience.
With Pantanal’s smart cross-end capabilities, OPPO is constantly experimenting with digital practices in different fields. For example, the newly upgraded OPPO Carlink is exactly the application exploration of the Pantanal system in the field of smart cars. It can solve the limited interaction between the existing car and mobile devices such as mobile phones, ecological closure, and interconnection without replacing the car system. different problems.
In the field of smart cars, OPPO has reached a cooperation with SAIC Group. Users can experience AR navigation based on the fusion of mobile phone computing power and on-board camera on the large central control screen; just swipe up on the phone to start panoramic video on the co-pilot screen. call. In addition to the above-mentioned “application flow”, there is also “cockpit enhancement”, which combines the user’s personal equipment to build a user’s “second space”, thereby expanding the “game cabin”, “mobile KTV”, “mobile conference room” and “nap”, etc. Scenes. With Pantanal’s technical base, car companies can play flexibly and explore more new ways to play.
User Center, OPPO builds a new service ecosystem
As a software base for OPPO’s integration of all things, Pantanal solves the problem of cross-device and cross-system interconnection. For users, the services that can be brought to users after device interconnection are of key value.
In fact, the way services reach users has been evolving, the process of “ubiquitous” development is accelerating, and the efficiency of service information transmission is also improving. The early service forms were mainly “offline”. For example, taxi companies provided taxi services for consumers, and street performers provided singing performances for street people. With the popularization of the Internet, services entered the “online” stage. Online solutions are provided by Internet service providers for the needs of users. For example, online car-hailing companies provide users with online taxi-hailing platform services, and performing arts live broadcast companies provide users with online live-streaming platform services; starting from 2020, online services will enter the “ubiquitous” stage. Functional services such as taxi-hailing and driving on behalf of others are extracted from the application and provided directly to users.
It is precisely because of the trend of ubiquitous services and based on the capabilities of Pantanal that OPPO has formed a new service ecosystem. Through the service ecosystem, upstream service providers will integrate services covering life services, travel, entertainment, office and other scenarios into the OPPO service center. The service center provides developers with a one-stop service access solution, and through the deconstruction of the user service experience link, establishes the ability to intelligently distribute and perform full-scenario services.
For users, the establishment of the OPPO service ecosystem enables them to enjoy a more convenient, efficient and continuous service process on the OPPO platform. Take user travel as an example: before departure, the OPPO negative one-screen card can provide a convenient taxi function, When the vehicle is within 1 km from the user, navigation information with precise positioning will be pushed, allowing the user to find the vehicle faster.
Of course, the navigation service is not limited to mobile phones. When the user raises his hand to look at the watch, the reservation vehicle and map navigation will also be sent to the smart watch. During the trip, the itinerary information can be viewed in real time through the “notification capsule” on the mobile phone or watch; after the trip, the smart SMS will also actively prompt the ride order. In this process, users can enjoy full-link smart services without opening the APP.
At present, the service ecology is still in the early stage of development, and the service scenarios mainly cover home, travel, life, etc., and have initially established an intention recognition and prediction system, built scene recognition and other capabilities, and can store, manage and analyze the accumulated user data in a unified manner. .
In the future, the service ecosystem will evolve to a fully intelligent service ecosystem, bringing users a direct, full-scenario, and intelligent Internet service experience. The IoT third-party terminal hardware will be integrated into the traffic matrix distributed by OPPO in all scenarios, and the service scenarios will further achieve full coverage of home, travel, life, entertainment, health and other scenarios; and the intelligent capabilities will also be greatly improved, forming user multi-dimensional intent recognition and Ability to predict.
At that time, the service will be able to accurately identify user needs, and actively and intelligently provide it to users through smart terminal devices such as mobile phones, watches, large screens, and car machines, and truly realize the transition from “people looking for services” to “services looking for people”.
Open and win-win, and seek a smart life with OPPO
Breaking the separation between different devices and systems, and establishing a new service ecosystem, providing users with intelligent services through ubiquitous methods, OPPO’s ecological innovation in the past two years can be described as revolutionary. Why is the road of OPPO’s “ecological reform” rarely followed? Cross-device system development is difficult at the moment, but beneficial in the future. Once the Pantanal begins to take shape, it will be able to accept the sea and the world will be blessed.
This is the first sentence of the article, OPPO’s ecology will become a fertile soil, everyone can come, both sowing and harvesting. Just like its name, it is taken from the largest wetland ecosystem in the world, the Pantanal wetland, especially the density of animals and plants is the highest in the world.
This is the pattern and “ambition” of OPPO. It is hoped that Pantanal will build a digital world that everyone can participate in with the greatest openness and friendliness. With this wetland, developers will have a more comfortable development space; users will have more accurate and smooth services; partners will be able to develop a wider range of application scenarios.
At present, 21 ecological partners have reached cooperative relations with OPPO Pantanal, including Tencent Cloud, AutoNavi Maps, NetEase Cloud Music, Xiaohongshu, WPS and other enterprises. Among them, SAIC, Hisense, Meituan and Alipay have reached strategic cooperation with OPPO. Its ecological application scenarios cover all aspects of life such as travel, office, and entertainment. In addition, OPPO and industrial ecological partners jointly released the “Pantanar System White Paper 1.0” to jointly promote the construction of an industrial ecosystem of symbiosis and co-prosperity.
Backed by 500 million users is Pantanal’s innate advantage. At the same time, with its strong situational awareness and computing power, it has broken the barriers of their respective circles in the industry, helping enterprises to find users, providing users with intelligent services in all scenarios, and constantly giving birth to new products. industry model. Relying on multi-party technical iteration and terminal empowerment, users will enjoy more beautiful life in this “wetland”.
With the iteration of technology, such “smart life” scenarios will become more and more abundant. This is Pantanal’s vision, so that all ecological co-builders can sow and reap. At present, more than one million developers and creators have joined the OPPO ecosystem, and each is deeply involved in entertainment, production, learning, health and other fields to create a better smart life for users around the world. (This article was first published on Titanium Media App)
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- 2022-08-30 OPPO Pantanal: Let smart devices step into an open ecosystem
- 2018-10-11 OPPO launches Hyper Boost mobile phone acceleration technology and will cooperate with Google
- 2018-03-09 OPPO officially announced that ColorOS 5.0 system is suitable for full screen + intelligent AI assistant
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