36氪 was informed that Beijing Qingao Sports Industry Development Co., Ltd. (Qingao Sports for short) recently completed an angel round of financing of millions of RMB. The investors in this round are Tus Seeds, Peking University Venture Capital, and Qingchuang Huizhi. This round of financing is used for standardization system construction and intelligent sports space design.
Qing Olympic Sports was established in the National Olympic Sports Center in January 2022. It is a company that takes Taekwondo as an entry point, integrates the dual-teacher classroom model, and combines high-precision 3D virtual simulation teaching interactive system, youth body composition detection technology and VR immersion technology. A start-up company to build a new generation of K12 sports training industry. At present, there are 5 directly-operated stores and more than 10 franchise stores in the country, with more than 8,000 registered students, and there are brand stores in core areas such as the Olympic Sports Center, Asian Games Village, and Zhongguancun.
Cao Xuyao, founder of Tsing Olympic Sports, is a serial entrepreneur and graduated from Tsinghua University. He has worked in Baidu, McKinsey Consulting, and the Embassy of Finland. He was listed on Forbes U30 and Hurun U30, and served as a standing committee member of the G20 Young Entrepreneurs Alliance. Tsinghua University’s “Entrepreneurship Plan” entrepreneurial mentor, its core founding team comes from Tsinghua University, Peking University, Harvard University, Beijing Sports University, has rich industry accumulation and professional precipitation, and has established in-depth cooperation with Olympic champions and world champions. We are committed to being the guardian of the physical and mental health of young people.
According to the “14th Five-Year” Sports Development Plan of the State Sports General Administration, by 2025, the total scale of my country’s sports industry will reach 5 trillion yuan, the added value will account for 2% of the GDP, and the total scale of residents’ sports consumption will exceed 2.8 trillion yuan. Yuan, employing more than 8 million people. From 2015 to 2019, the total scale of the national sports industry jumped from 1.71 trillion yuan to 2.95 trillion yuan, with an average annual growth rate of 14.6%. Although the new crown epidemic in 2020 caused a decline in the scale of the industry, with the steady growth of my country’s GDP , the sports industry market size will continue to grow. Among them, the total scale of sports training will reach 202.3 billion yuan in 2020, and will maintain a high continuous compound growth rate in the future.
Cao Xuyao told 36氪: “We hope to use taekwondo as an entry point to build 2,000 smart sports spaces across the country for young people.” For the training programs that Qingao will carry out in the future, Cao Xuyao has six screening criteria. The first is the project encouraged by national policies; the second is the project with a relatively large market space; the third is the project with strong performance and suitable for competitions; the fourth is the indoor project; the fifth is the light equipment, light venue, suitable for Large-scale projects; the sixth is a project with multiple people participating and high efficiency.
Regarding the phenomenon that there is no well-known brand in the field of sports training, Cao Xuyao analyzed that the industry has the following pain points: 1. There is a shortage of outstanding coaches and their distribution is uneven, and it is difficult to scale; 2. The coaches are mainly experienced and personalized teaching, lack of Supported by scientific data; 3. Over-reliance on offline teaching, and the normalization of the epidemic has seriously affected club operations; 4. The traditional franchise store model lacks a key handle to manage franchise stores. In order to solve this problem, Qing Olympic Sports proposed a dual-training model, applying the experience in subject training to sports training to solve the problems of insufficient and unbalanced distribution of sports talents and the operation and management of franchise stores.
However, because sports training requires more interaction between famous teachers and students, Tsing Olympic Sports plans to improve the course display screen in the offline store, upgrade it to an AI mirror, and capture each student’s movements through high-precision 3D virtual simulation teaching interaction. Correcting mistakes and assisting coaches in training. Based on the desire to expand 2,000 franchise stores in the future, Tsing Olympic Sports proposed a hosting model for cooperative franchise stores. As long as cooperative franchisees invest in opening stores, the headquarters will carry out the overall output of teaching, operation, management and technology.
In the first half of this year, the state introduced restrictions on the duration and frequency of sports training fees, which cannot exceed one quarter. Sports training institutions are facing great challenges in terms of renewal rates and class consumption rates. Therefore, they need to increase the attraction of offline stores. Power and experience, refined teaching and services.
Cao Xuyao believes that the current key work is to polish the dual-training model, establish a standardization system, and expand cooperative franchise stores across the country with a solid foundation. Although the entire sports training industry has been seriously affected by the epidemic, they are still confident that they will be able to produce this year. positive cash flow.
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