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As the world’s largest SaaS software service company, the global CRM (customer relationship management) software giant Salesforce closed its office in Hong Kong, China, disbanded its direct sales team with 60 to 70 employees, and handed over its business in China to Alibaba Cloud as its general agent . Salesforce officials responded in an interview with US media that Salesforce is optimizing its internal teams, laying off employees and providing new positions, thereby strengthening cooperation with Alibaba.
Salesforce China is mainly responsible for business in mainland China, Hong Kong, and Taiwan. After the disbandment of the team, the business in mainland China and Hong Kong will be handed over to Alibaba Cloud for consignment sales, and the business in Taiwan, China will be included in the Southeast Asia region and managed by the Singapore office.
According to industry insiders, Salesforce’s doing this is a challenge for its own business in China, and more importantly, it is a big environmental factor.
For domestic CRM companies, this is also a good opportunity for a breakthrough.
At the Yunqi Conference on July 25, 2019, Alibaba Cloud and Salesforce reached a strategic cooperation, and Alibaba became Salesforce’s exclusive customer service provider in mainland China, Hong Kong, Macau, and Taiwan. Cooperation between the two parties has been further accelerated.
It is worth mentioning that as early as November 2021, Tableau, the data visualization and analysis platform under Salesforce, has stopped direct business activities in mainland China, and the business has been integrated into the partnership between Salesforce and Alibaba.
Source: Fast Technology
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