Investment Summary
Event: The “Government Work Report” has a number of policies that benefit the development of the textile and apparel industry: (1) Promote the continuous recovery of consumption and normalize epidemic prevention and control. (2) Promoting multilateral economic and trade cooperation will help increase the export volume of the textile and garment industry. (3) Promote the development of the digital economy and accelerate the development of e-commerce. The epidemic has changed people’s consumption habits, making online sales channels in the textile and apparel industry more important.
The normalization of epidemic prevention and control has promoted the continuous recovery of consumption and the improvement of retail sales of textile and apparel terminals. The “Government Work Report” reviewed the major achievements of coordinating epidemic prevention and control and social and economic development in 2021, and pointed out that it is necessary to normalize epidemic prevention and control, promote the in-depth integration of online and offline consumption, promote the recovery of life service consumption, and develop new forms and models of consumption. . In 2021, clothing consumption expenditure will gradually recover, and the rate of decline in the ratio of the national per capita clothing consumption expenditure to per capita consumption expenditure will slow down.
In 2021, retail sales of textiles and apparel will recover and exceed pre-pandemic levels. With the normalization trend of epidemic prevention and control and the gradual recovery of residents’ consumer confidence and willingness, the retail sales of clothing, shoes, hats, needles, and textiles rebounded rapidly in early 2021, with a year-on-year increase of 6.69%, an increase of 3.06% over 2019, more than pre-pandemic levels.
Deepening multilateral economic and trade cooperation is conducive to the export of textiles and garments. The “Government Work Report” pointed out that it is necessary to further deepen the changeable economic and trade cooperation, expand the high-level opening to the outside world, and promote the stable development of foreign trade and foreign investment. With the effective control of the domestic epidemic, the export of textiles and clothing has continued to recover. In 2021, my country’s textile and apparel exports will reach US$315.7 billion, a year-on-year increase of 8.34% and a record high. Among them, clothing exports were 170.45 billion US dollars, an increase of 24% over 2020.
Shenzhou International, a leading enterprise in the textile and apparel industry, achieved growth in sales in various markets. The control of the epidemic in China is better than that of foreign countries, and the stable development of foreign trade and foreign investment will be beneficial to my country’s textile and apparel exports. In the first half of 2021, the sales of Shenzhou International, a leading textile export company, increased in various foreign markets, with a total increase of 9.51% year-on-year.
Promoting the development of the digital economy and accelerating the digital transformation of the apparel industry will help the development of e-commerce in the textile and apparel industry. Under the influence of the epidemic in the past two years, the online sales of leading clothing companies are on the rise. In 2021Q1-Q3, Li Ning’s online sales increased by 47.46% year-on-year, and Anta’s online sales increased by 33.49% year-on-year.
Li Ning, Anta, Semir and other companies all focus on the layout of e-commerce platforms. E-commerce is the future development trend, and the reasonable layout of online channels will bring better development space for clothing enterprises. Leading companies in the industry have deployed major e-commerce platforms, and seized the proportion of online sales through live broadcast and delivery models.
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