According to IDC data, the global smartphone market shipments fell by 9% in the second quarter of this year, which mainly affected low-to-medium models, and sales of high-end models above $900 increased by more than 20%. IDC sees the Chinese market as the biggest drag on the global smartphone market, but smartphone shipments also declined in the U.S. and most other regions. Mobile phones have transformed from a supply-constrained industry at the beginning of the year to a demand-constrained market. As for the high demand for high-end models, analysts pointed out that wealthy consumers are less burdened by the increase in daily expenses and still want to have the latest phone in their pockets. Apple has benefited from its status as a premium brand, but there are signs that the company isn’t sitting on its laurels.
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