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36氪 was informed that Cainiao has given a higher priority to home delivery internally, and the self-operated Cainiao direct delivery has been pushed to the front desk, becoming the main distribution force for home delivery. One of the latest changes is that in the Taobao logistics details, the original page showed that the delivery was delivered by “Daniao”, but now it has been changed to “Rookie Direct (Daniao)”. Now the “Tmall supermarket style” home delivery has been extended to Tmall Global, 80% of Cainiao bonded warehouses have access to Cainiao direct delivery, and imported goods will also be delivered to your door in the future. There are various ways of home delivery for Cainiao. In addition to the self-operated Cainiao direct delivery, the franchised Cainiao Station also cooperates with Tmall and Taobao to continue to provide door-to-door options at the end.
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