Tencent Cloud Small and Micro, Tencent Research Institute and Entrepreneurship Dark Horse promote industrial research and release “Top Ten Trends in the Development of Digital Humans”

In order to better explore the development direction and application of digital human, the 2022 Global Digital Economy Conference and Internet 3.0 Summit Digital Human Ecological Development Forum was held in Beijing today.

At the meeting, the “Top Ten Trends in the Development of Digital Humans” jointly refined and summarized by Tencent Cloud Micro, Tencent Research Institute and the entrepreneurial dark horse through industrial research and field research were released. The report points out that offline-online-presence is an inevitable path for the development of digital humans. From identity-based digital humans focusing on animation and rendering, to service-oriented digital humans integrating language understanding, expression, learning, and interaction capabilities, from online services to on-site experience, digital humans will enter a period of large-scale application and accelerate the transformation into Real productivity, creating greater value for the consumer market and enterprise services.

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In this process, what new technologies will be used in the digital human industry, what new models will be adopted, and what new growth points will emerge? Focusing on these issues, the “Top Ten Trends in the Development of Digital Humans” analyzes from the aspects of technological evolution, industrial application, policy support, etc. The details are as follows:

(Top Ten Trends in the Development of Digital Humans)

First, from the perspective of product form, various types of digital virtual humans coexist in the short term, and technical links such as modeling, rendering, and driving are relatively homogeneous. At present, digital virtual humans are mainly divided into functional service-based digital humans, namely digital employees, and identity-based digital humans. In each type, the technologies of modeling, motion capture, driving and rendering have been relatively homogenized and streamlined, and the division of labor in the industry chain has become more and more clear, indicating that the industry and technology have reached the first mature stage.

Second, from the perspective of core values, artistry, IP and operational capabilities are the core of identity-based digital humans, while functional service-based digital humans are essentially augmenting and assisting people with the help of AI. The focus of functional service-oriented digital humans lies in AI technological breakthroughs. AI technology drives the continuous improvement of multi-modal input perception and multi-modal interaction capabilities. ASR, NLP, TTS, STA, and emotional computing are also key directions for technological breakthroughs.

Third, from the perspective of technology integration, digital human technology and SLAM, volume video and other technologies will achieve deep integration, and cloud rendering is an important focus. As a way of 3D presentation, digital human being integrated with other 3D technologies such as SLAM and volumetric video will put forward higher demands on rendering capabilities. Therefore, the future technical direction is that cloud rendering is pushed to the terminal, or through terminal-cloud collaboration, the cloud and the terminal respectively render the scene and the digital human.

Fourth, the current digital human display platform is mainly based on traditional display devices, and PCs, mobile phones, and large screens are the mainstream display hardware. In the future, the combination of digital and 3D digital content will promote the popularization of glasses-free 3D, VR, AR and other hardware, and immersive devices will become the optimal solution in certain fields.

Fifth, from the perspective of industry application, the digital human has established a connection between AI and people, and has become a new interactive portal. When the digital human is developing into the digital human, without changing the business logic, the current scenarios using text and voice interaction can be coordinated and assisted by the AI ​​digital human, so as to provide users with better companionship. In the future, Sapiens can be deeply integrated with more industry scenarios to generate digital employees with thousands of lines and faces, which will become a must for providing industry services.

Sixth, from the perspective of C-side applications, platform tools will promote the reduction of application thresholds and production costs, and the emergence of UGC digital people and new business models will accelerate. With the development of AI video-driven technology, easy-to-operate digital human production and service platforms have emerged one after another. In the future, ordinary users can also produce digital human at low cost, and the UGC model will become popular.

Seventh, the digital human pushes AI technology from the backend to the frontend, opening up the closed loop of perception-decision-expression. In the past, AI technology was more of a reference to the underlying technology, and it played a role in the field of data processing in the background, such as algorithm recommendation and image processing. Now, Digital Human integrates a variety of AI technologies, and establishes a closed loop of perception-decision-expression through AI technologies such as ASR-NLP-TTS, which enables AI technology to move from simple data processing to the front end and be deeply perceived by users.

Eighth, in terms of industrial agglomeration, digital human research and development requires both artistic and technical talents. Beijing, Shenzhen, Hangzhou, and Chengdu will become important settlements for the digital human industry. Among them, Beijing has outstanding advantages in the cultural and technological industries, and it is also the first city in the country to issue support policies for the development of digital human beings. It is expected to become a new highland for industrial development.

Ninth, from the perspective of challenges, the protection of the rights and interests of digital people is still in the exploratory period. Issues such as intellectual property management such as digital human copyright, trademark rights, real person image authorization, and real person voice authorization are more prominent. Only by relying on the joint efforts of the industry can the digital human industry be promoted to be available, reliable, knowable, and controllable.

Tenth, from the perspective of industry trends, offline-online-presence is an inevitable path for digital human development. From identity-based digital humans focusing on animation and rendering, to service-oriented digital humans integrating language understanding, expression, learning, and interaction capabilities, from online services to on-site experience, digital humans will enter a period of large-scale application and accelerate the transformation into Real productivity, creating greater value for the consumer market and enterprise services.

From offline, online to presence, no matter what stage the digital human industry develops, AI technology is always the core factor that empowers digital human productivity. In the field of digital human industry, Tencent has been continuously cultivating and exploring. At present, Sapiens, driven by Tencent Cloud’s small and micro technology, has landed in various industry scenarios such as banking, securities, travel, media, cultural tourism, and government affairs. Wenwen”, jointly created the first interactive digital employee in the securities industry with CITIC Construction Investment Securities, and jointly created a car shopping guide “Digital Intelligence Avatar” Ida with FAW-Volkswagen, and launched the 3D sign language Digital Homo sapiens “Listening Language” The CCTV AI sign language interpreter explained the ice and snow events in real time.

With the accelerated development of interactive intelligent technology, Sapiens can realize “hearing, understanding, and expressing”, which will become a new productivity for various industries to shape competitive advantages, promote more efficient industrial collaboration, and achieve better user experience. . In the future, Tencent Cloud Small and Micro will continue to cultivate interactive intelligent technology, explore the application of digital human applications, provide warm interactive intelligent services, and jointly promote the development of the industry with industry ecological partners to help China’s digital construction. Leifeng.com

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