The catering industry is accelerating its recovery: the number of dine-in reservations during the Spring Festival has exceeded expectations, and stores are now queuing up

The catering industry has been suppressed for a long time during the three-year epidemic. As soon as the epidemic was opened, many companies began to boost their performance. For example, Xiabuxiabu spent hundreds of millions of dollars to promote the “300 for 300 for 300” campaign, which is equivalent to a 50% discount on the original price. The promotion is huge.

If during the epidemic period, the main purpose of catering companies is to survive, then it can be said that now it has reached a fierce competition situation, and it is necessary to rely on products and services to obtain more consumers, so as to make up for the huge losses during the epidemic period and turn around losses. For profit.

Xiabuxiabu, leading companies such as Haidilao have had unsatisfactory performance in the three years of the epidemic. Taking Xiabu as an example, the net profit in 2019 is 290 million yuan, but in 2020 and 2021 it will be 1.83 million yuan and -290 million yuan respectively, and the forecast for 2022 is -200 million yuan. The situation of Haidilao is basically similar, with a profit of only 300 million yuan in 2020 and a huge loss of more than 4 billion yuan in 2021.