SmartisanOS, put TNT into the TV .
In late 2019, after Luo Yonghao completely left the Nut mobile phone team, the industry has rarely heard news about Smartisan mobile phones. I vaguely remember that the last time Smartisan launched the last hammer mobile phone: Nut R2. Due to the dismal sales volume, the Shinshi Lab established by the original Hammer Technology team was merged into the educational hardware team of ByteDance, and no longer developed Nut phones and other products. The head of Shinshi Lab, Zhu Haizhou, also resigned after half a year.
The end of the hero, so far there is no longer a nut phone in the world.
The disappearance of the Nut phone has left many Smartisan fans with a cold heart. Until now, there are still many Hammer fans who miss the sharpness and innovation of the Smartisan phone.
Two days ago, there was a news on the Internet that made waves in the mobile phone circle. The specific content was that the SmartisanOS team announced the return, and will release a new product equipped with the new SmartisanOS soon. According to official news, this product is a TV product, and Products other than mobile phones.
Source: from Weibo
A few days later, the SmartisanOS team did not wait for the press conference, but waited for a press conference of Konka TV.
At the press conference, Konka vigorously promoted the “ME Yu OS” on its own high-end TV Aphia A6 Pro. This system happens to be the TV ecosystem jointly launched by Konka TV and the Smartisan team.
It seems that the new product of the SmartisanOS team is this MEyou OS. Although it still has the genes of Smartisan, it has lost its original appearance. For fans who are still looking forward to the return of Smartisan, this is undoubtedly a bolt from the blue.
Life is like a play. For Hammer fans, I really don’t know which surprise or accident comes first.
“New product” from the SmartisanOS team
Koncanon’s choice to cooperate with the SmartisanOS team is not unrelated to the current development direction of the TV market. Konka feels that at present, many TV manufacturers are using the method of stacking materials and lower prices to frantically seize market share, and it is too difficult to find new growth points at the product hardware level.
This time, Konka found the SmartisanOS team because of its excellent capabilities in the field of operating systems, and wanted to provide users with new experiences in terms of ecology and demand, jumping out of the hardware thinking, and looking for new breakthroughs in applications and systems .
Source: Konka official
In fact, at present, what smart TVs carry is far more than simply watching movies. Due to the upgrading of consumers’ application experience, many applications on small screens need to be extended to large screens to provide a better user experience. . For example, in scenarios such as learning and education, sports and fitness, singing, and games, traditional smart TVs can only meet some functions, and their performance in experience is not satisfactory.
On MEyouOS, we can clearly feel the core idea of the SmartisanOS team, which is multi-user and multi-tasking.
First, the SmartisanOS team moved the multitasking interface on the phone to the TV. The current TV basically does not have the saying of background switching, and can only perform a single thread operation. The complicated operation also limits the types of applications on the TV in disguise. After all, no one likes the complicated operation to open an application that can be used on a mobile phone.
Source: Screenshot of Konka’s official video
The SmartisanOS team also moved the small window mode into the TV, so that the background interface of MEyouOS has more uses, which can satisfy the scene of watching TV while playing games, and because of the existence of the background, there is a possibility between the two. Switch quickly, and when you open the app again, it will not reopen the app due to problems such as “killing the background”.
Source: Screenshot of Konka’s official video
It can be said that in MEyouOS, I saw the shadow of mobile phones, and the SmartisanOS team is using the idea of mobile phone UI to transform the smart TV system.
Second, there are multiple users.
Konka repeatedly mentioned an operation in this press conference, that is, “same display on one screen”, which can display the content of multiple screens on one display by casting screens, opening multiple applications, etc. 1:1 splicing, large screen stitching small screen, horizontal screen stitching vertical screen, picture-in-picture and other options.
Source: Screenshot of Konka’s official video
The direction of this design, in my opinion, is actually a function that goes against the original intention of using TV. Since you choose to watch movies on TV, you must experience it in the best way, otherwise it is different from using mobile phones, tablets and other devices. Not big.
However, from the perspective that Konka believes that TVs should carry more functions, MEyou OS is more like a family entertainment center. Using TVs as a unit can meet more usage scenarios without disturbing each other, such as fitness. + Shopping, watching dramas + games, health care + information, such a combination is more “family fun”.
In addition to the simultaneous display on one screen, MEyou OS also needs to rely on the high-precision remote control of Aphia A6 Pro. By swinging, you can move the cursor to the position you want to click, from a two-dimensional operation mode to a three-dimensional mode. In addition, the OK button in the middle of the remote control can also be operated by touch to realize operations such as sliding up and down.
Source: Screenshot of Konka’s official video
In MEyouOS’s definition of split screen, split screen not only means viewing the screen, but both screens are a partition that can interact. And this just fits the positioning of a family entertainment center.
In order to be more compatible with the system, Konka chose a higher specification hardware configuration for the Aphia A6 Pro, mini LED, quad-core A73 processor, 4GB+64GB memory combination, WiFi6 support, Dolby Vision and Dolby Atmos , 10 sounding units, joint tuning by the JBL Golden Ear team, etc., to meet the various needs of high-end TVs.
Source: Konka official
In terms of price, the 65-inch price is 9,999 yuan, the 75-inch price is 14,999 yuan, the 86-inch price is 19,999 yuan, and the 98-inch price is 39,999 yuan.
Joining forces with Konka, but more like a “last resort”
From the perspective of product strength, the strength of the SmartisanOS team is obvious to all. Until the first two years, some people were still using the SmartisanOS icon pack in major forums, and the functions including Big Bang, Flash Capsule, etc. have been unanimously accepted by consumers. Well received, in fact, in my opinion, the selection of Konka by the SmartisanOS team this time is not a “good move”.
Judging from the functions displayed by Konka, what Konka wants to do is to integrate products such as TV and mobile phones, but there is always an upper limit for such integration. The fundamental reason is that it does not have its own hardware ecology. In my opinion, the final direction of smart TV is a bit similar to Huawei’s Internet of Everything, but now MEyou OS even wants to use Smartisan’s own nut-based mobile phone, it is impossible, after all, nut-based mobile phones have no When new products are launched, feelings cannot replace experience, and consumers still have to leave.
Source: Smartisan official website
In addition, is the price. Aphia is a high-end brand of Konka. From its starting price of 9999 yuan, it can be clearly felt that this price cannot achieve a large-scale household entry in the current TV market, and Konka is not a low-cost line. Therefore, it is not realistic for SmartisanOS to rely on Konka to open up the smart TV market, and it is difficult to achieve the effect of publicity and promotion.
The SmartisanOS team of the Hammer has disappeared for a period of time. Although there is no news to the outside world, from the overall situation of the Hammer mobile phone team, it has not been a good time. For the current team, the cooperation with Konka also has the taste of “last resort”, which is a choice without choice. If you don’t choose Konka, the future will be more difficult.
“Smartisan” that is gradually becoming less distinctive
After Luo Yonghao left Hammer Technology, from the perspective of the entire product, the hammer without Luo Yonghao has become more “moderate”. That’s right, it’s the mean. Without Luo Yonghao’s hammer technology, Luo Yonghao’s courage to be a “sharp alien” has been lost. There may be various reasons for the failure of Smartisan’s last mobile phone, the Nut R2, but in my opinion there must be one, because it lost its own characteristics.
Source: Smartisan official website
Catering to the market is the last direction of all products, but Hammer Technology is a bit different. Since the earliest Hammer T1, Luo Yonghao has been walking the “sharp and different” route, and the main focus is “different”, and hammer fans like it too. Hammer technology with “reverse bone”. Following this route, SmartisanOS will inevitably occupy a place in the mobile phone market as long as it does not return to the mean. Unfortunately, due to prematurely catering to the market, Hammer Technology has gone downhill.
In addition, in terms of innovation, let’s talk about TNT again. In the early days of the announcement of this project, there were more voices of ridicule on the Internet. The most widely circulated ones were “Shh, I’m so noisy that I use TNT” and “Long live Sister Li”. However, ridicule is ridiculed, many people still support the product form of TNT.
Source: Smartisan official website
In the mobile phone market at that time, domestic mobile phone manufacturers had lost their creativity and were blindly competing for camera parameters. However, this problem is not up to them. At that time, the future direction of mobile phones was still relatively confused. No one knew what the future mobile phones should look like. It just so happened that the camera was a small breakthrough, and everyone plunged into it. The direction of the camera may not be right, but it must not be wrong to follow the manufacturer.
The emergence of TNT can be said to be a boost to the stagnant mobile phone market. After all, compared to blindly competing camera parameters, the new product form is naturally worthy of consumers’ attention. But unfortunately, without Luo Yonghao’s hammer technology, it has not found a new breakthrough direction for TNT, so that TNT in 2020 has become so mediocre, there are only “three axes”, and even the desktop models of Huawei and Samsung have surpassed TNT.
Two days ago, Luo Yonghao posted on Weibo that he would not do mobile phone business in the future: I really don’t have the courage to burn investors’ money. And this also means that in the future, we want to see Hammer Technology again in the domestic mobile phone market, and the possibility is very small. Fortunately, now the SmartisanOS team has found its own way. No matter right or wrong, there is at least a trace of fire left in Hammer Technology. Maybe one day, this trace of fire will bring us different surprises.
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